Four years ago we started to wonder
what would shopping look like if you
could walk into a store grab what you
want and just go?
What if we could weave the most advanced
machine learning computer vision and AI
into the very fabric of a store so you
never have to wait in line? No lines. No
checkouts. No registers.
Welcome to Amazon Go.
Use the Amazon Go app to enter,
then put away your phone and start
shopping. It's really that simple.
Take whatever you like. Anything you pick
up is automatically added to your
virtual cart.
If you change your mind about that
cupcake just put it back. Our technology
will update your virtual cart
automatically.
So how does it work? We used computer
vision deep learning algorithms and
sensor fusion much like you'd find in
self-driving cars. We call it Just Walk
Out Technology. Once you've got
everything you want you can just go.
When you leave, our Just Walk Out
Technology adds up your virtual cart and
charges your Amazon account. Your receipt is
sent straight to the app and you can
keep going.
Amazon Go
No lines. No checkout. No, seriously.