today I have the five biggest typography mistakes that people make when choosing
fonts for the graphic designs so what's today is the third graphics video on
typography tips and five typography mistakes that you don't want to make
what is up people welcome back to Satori graphics the home of graphic
design content right here on YouTube so today I have five typography mistakes
that you want to avoid when you're choosing fonts with your graphic designs
the first type of a mistake that people tend to make is choosing too many fonts
this is quite a common mistake among novice graphic designers and you see
beginners doing this all at the time now there are certain situations where using
quite a few fonts in one design is actually necessary oh it does look good
but those are rare exceptions for example vintage style typography is
quite often uses various different funds but a general rule of thumb is to keep
your fonts to two or three per design this is because fonts each have their
own style and each communicates something visually and not just by the
words that we spell out imagine a room of people all talking and shouting at
the same time that's how a viewer feels when you look at design of too many
fonts on it it becomes confusing and cluttered
the next typography mistake that people tend to make is not taking into account
the legibility ie how readable is a design when you're using typography and
design you want people to be able to read what you're writing because that's
the main purpose of a font to express something with written language often
designers get carried away with their design and they don't focus on the
typography itself just how it looks so when you place your fonts over your
design make sure it's legible but there are a few things you need to keep in
mind here and regarding legibility one of these things is good kerning and
tracking now kerning is the space between each individual letter on your
typography tracking is the space between letters over a group of lettering as a
whole if your kerning is too close together it's not going to be that
legible and similarly if it's too wide in most situations of forming body of
text white kerning doesn't look visually appealing and again it becomes confusing
another typography term you want to keep in mind with legibility is concerned
it's X height now this is the measurement from the baseline of the
type up to the mean line if this is too short or too tall it can become
confusing and also renders the typography not readable so yeah make
sure your typography is legible when you're designing your graphic designs
the third typography mistake that people tend to make is not pairing or matching
the font to the brand or the graphic design itself so for example if you're
going to be designing a logo for a funeral agency you're not going to be
using Comic Sans or like a very friendly lowercase font you're gonna be using
something serious and strong each fund connotes a certain feeling in the way it
appears and the star it has you need to be aware of this I need to match the
style of the font to the style of the brand or the graphic design this can
take quite a bit of time for you to get used to and to know what works and what
doesn't work but soon you will start to click in place and you have a good
understanding of what you're doing
the forth typography mistake that people tend to make is for some reason they use
one text box for the entire design don't limit yourself to one text box when
you're designing a typography on your graphic designs use various different
text boxes so you can play around with layouts and formations of your
typography this will give you a lot of room for manipulation and style of your
typography designs the last typography tip for avoiding typography mistakes in
your graphic designs is not focusing on hierarchy this is one of the most
important things when it comes to typography design in your graphic
designs it basically alludes to having context
between larger typefaces and smaller typefaces basically you're drawing the
attention of the reader or the viewer to specific places in your design this is
important because people have short attention spans if you're trying to sell
something where you have something very important to say you'd make that more
important more prominent by putting the weight of the text right up as you can
see on screen hierarchy is very important and also makes the text
visually appealing in your graphic designers so there are my five
typography tips that people tend to make in their graphic design work I hope you
enjoyed today's typography tips video and if you did leave a like and also
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peace