came across a lot there on linkedin this morning i was just
checking in and seeing was any notifications that i needed to deal with or whatever
but it was a fella who's after making a post about the most valuable listing he's a real estate or an
auctioneer an estate agent but he's after posting about the most valuable
listing he's ever got and i just took a quick glance at what he had to say underneath
and it actually came around as a result of a mail drop and he said we're still getting in
queries or getting new properties in on follow this mail drop and it doesn't surprise me at all
and it just struck me that direct mail marketing mail drops to houses is still a very powerful very
effective way of marketing your business your small business here in enfield when i started
back in 2013 or thereabouts i walked around all the estates here in enfield handing out leaflets
handing out little flyers now the word nanny all little flyers were flyers into which i'd put a
great degree of thought and which i had spent hours crafting from a copywriting perspective
i had a number of them one was to do with wheels one was to do with property
one was to do with general sort of law and introducing me and the practice to the area
even though people would have known me well but not as a solicitor
but it was effective very very effective and if i was to start again now or if things were
to get quiet and i wasn't as busy as i am i wanted to generate or drum up business
one of the quickest fastest most assured ways of generating new business whether it's for property
wills or whatever would be to do a direct mail drop now i could go around the estates myself i
could get other people to do it for me and pay them or i could send out letters but either way
the direct mail drop which still has a place in any marketing arsenal for a small business
and is effective and it's something that's easy to overlook because nowadays
we're all about the online marketing and the digital marketing and you know tick tock and
instagram reels and facebook and youtube and so on i have a very strong presence online
i have nearly 15 000 subscribers today on youtube this is uh 4th of february 2022.
i have about 30 000 sort of fans or followers or whatever way they're described on facebook i've
yet and a half thousand followers on instagram i've over ten thousand people on an email list
subscribers to my email newsletters my email various email newsletters that i deliver i have 16
000 fans or followers on tick tock i have i do reels and i do all sorts of stuff online digital
and i have a fairly strong presence i have a number of websites obviously where i have a number
of blogs and i generate a huge amount of traffic through my websites so there's nobody more into
and all over digital or online marketing than i am and yet i'm here to tell you that direct
mail marketing if it's done right and if the copy is good is very very effective don't rule
it out just because everybody else is all about online and just because everybody is telling you
if you're a small business owner that you must be online and you must be you do you must be online
all right but don't overlook easy wins that can be delivered by effective tools effective strategies
which have worked and will continue to work such as direct mail marketing and it just um struck
me this morning as i say browsing on linkedin for two minutes this fella was after getting the most
valuable highest priced listing as a real estate agent in his life and it came from a direct mail
drop so i think it's worth considering if if you're a small business owner i hope you find
this video useful if you do i'd appreciate if you gave it the thumbs up down below thanks a lot