- In this video we're gonna talk about
the best content marketing strategies for 2019.
Hey guys, I'm James Sinclair.
I'm a UK entrepreneur and I'm a big content marketer.
I've made hundreds and hundreds of videos.
I've wrote two books which is more content.
I write lots of copy which is more content and I'm gonna
share with you now my biggest strategies
for growing your audience and leveraging
content marketing in this video.
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This is gonna be a great video guys.
If you're not doing content marketing,
it's a great way of growing your business.
Now there's a slower ROI on content marketing
compared to call-to-action marketing, which I still
think you should be doing by the way
and just so you understand call-to-action marketing
is marketing that gets people to action,
buy services and products from you straight away
once they've seen your marketing.
I think all of that stuff is so super important
but I think you get much better returns on that stuff
once you've got content out there so people
can know, like and trust you.
Now content marketing isn't a new thing.
I just wanna give you a key case study of a business
that you'll all know that does this really well.
Disney, they make films, you then buy the toys,
you then go on their holidays,
you go to their amusement parks, adventure parks
so those guys have been doing content marketing.
They've been a media operating company
for years and the media has allowed them
to build a very successful operating company
around their content.
But when it comes down to the SME,
that's the people that that are maybe
be watching this video, I wanna share with you
some of our strategies for growing our content marketing.
Now it comes down the three Cs really.
They're the most important things
when you're creating content.
Number one is you're gonna make sure
that you're consistently delivering the content.
Number two is you gotta have charisma about the content
and number three is you've actually got to have
good content that people want to watch.
So content, charisma and consistency.
When you put them three together,
then you're gonna start getting results.
Now what a lot of people do is they put one piece
of content out and they wonder why nothing's happened.
Really, you gotta put hundreds of pieces
of content out there.
When you start seeing a return on investment
from customers that were ready to buy from us
and basically, within I would say six to nine months,
that's quite a long time.
See, call-to-action marketing you should get sales
straight away but what I love about content marketing
is you are able to pull customers toward you
rather than what most people do is push the customer.
So you can pull rather than push.
That's what content marketing allows you to do.
And once you've built up a big, basic content
and you've gotten older yet, you get income at will
so really, when Disney release a new film
they know that people are gonna go and buy it
and they know what they're gonna get.
They can release new toys on the back of their content.
They can open more theme parks on the back of their content.
They've got an income at will business.
Basically, when they want more income, it's at will.
Most businesses do not have income at will.
They have to work really heard and have to wait
for income to come their way.
Now let's look at some of the different strategies
how we can get content out there.
Number one, the best one, is video
but you've got to want to love being on video.
I love being on video.
I love being on stage.
I love presenting so for me video is my medium.
However, the written word still has a lot of power,
just make sure that your written word has charisma,
it has good content and you're consistent with it.
Make sure it's really enjoyable to read.
Don't write copy or when we call copy,
that's what marketing is called copy,
the written word we call it copy.
Don't write it like you're sending it to your head teacher,
your doctor or your solicitor.
It's gotta be very entertaining to read
so that people carry on reading it.
What we also do is we do offline marketing to draw
so our offline content to drive our online content.
The internet is getting noisier and noisier,
busier and busier so we'll do offline stuff
like I'll write books but at the end of the books
we'll drive people to go online.
So think about doing offline stuff to drive your online
space so that people can find out about you.
Books are a fantastic way of driving online views.
The thing that really works, a strategy of growing
your audience is make sure you got short form content
and long form content.
The best way to think about this
is a big movie's coming out.
No one's gonna watch the two-and-a-half
hour movie on Facebook.
You need to have a little trailer that drives people
to go and wanna watch the full-length content.
This is really, really important so you might
have a heading for copy with a little teaser
about what's to go in but I mean you'd share
a chapter of your book, the short form,
so that then they think yeah, this is good,
I'll now read the rest of it.
See, this is really, really important
because when people are on social media
and they're flicking up, they're flicking up.
No one's gonna read the content unless they
really know you so you need grabbing attention stuff,
clickbaitable stuff so the people can go yes,
I like that short form of content
and then I'll go and watch the long form of content.
People don't know you.
You're mad to think that they're gonna
invest 10 minutes watching your video.
Have quick, snappy videos that really present
the big salient points and then they're gonna watch
the long form stuff.
If you've loved this video about content marketing
and you've got some things you don't agree with
or you do agree with or you've got some things
that you need some clarity on, hit the comments below,
let us know, I'll do my very best to come back
to you and answer those questions.
If you've really loved this video, don't forget
you can come along to one of my seminars.
Now in the description of the video we've got
all the information and details that you need to know
and you can find out how to come along.
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