>>>
>>> A
>>> A U-DUB PROFESSOR HAS PARTICULAR RESEARCH THAT SHE
HAS DONE TO GET INFORMATION
ABOUT SILICON VALLEY.
DR. MARGARET O'MARA LOOKED
INTO THE DEEP KNOWLEDGE AND
DIGITAL HISTORY.
DIGITAL HISTORY. HER NEW BOOK IS CALLED "THE
CODE: SILICON VALLEY AND THE
REMAKING OF AMERICA.".
SO DR. MARGARET O'MARA JOINS US
NOW.
NOW.
NOW. IT
NOW. IT IS SO NICE TO MEET YOU.
>> IT IS SO COOL.
>> SO TELL ME A LITTLE BIT ABOUT
WHY YOU THOUGHT THIS BOOK WAS
SO IMPORTANT.
SO IMPORTANT. WHY DO WE NEED TO UNDERSTAND
THE OVERALL HISTORY OF OUR
DIGITAL NATION?
DIGITAL NATION? >> THINK ABOUT IT.
THE TECHNOLOGY PRODUCT, THEY
ARE BASED HERE.
WE USE THEM EVERY DAY.
HOW ANY OF YOU HAVE USED
MICROSOFT, APPLE, AMAZON OR ALL
OF THOSE.
OF THOSE.
OF THOSE. AND IT IS AMAZON PRIME DAY.
>> IT IS.
>> IT IS.
>> IT IS. SO NOW THAT TECHNOLOGY IS SUCH
A PART OF ALL OF OUR LIVES,
EVEN THOSE THAT ARE NOT
TECHNICAL, I WANTED TO WRITE
SOMETHING TO EXPLAIN HOW WE GOT
TO WHERE WE ARE NOW.
I AND HOW WE CAN USE THAT
HISTORY TO UNDERSTAND WHERE WE
GO NEXT.
GO NEXT.
GO NEXT. >> I THINK EVERYBODY THAT DOES
NOT KNOW ABOUT TECHNOLOGY
THINKS THIS CAME OUT OF THIN
AIR.
AIR.
AIR. I
AIR. I THOUGHT NOBODY WAS GOING TO
WORK ON A COMPUTER.
THAT'S RIDICULOUS.
THAT'S RIDICULOUS. BUT NOW, THEY WILL MY LIFE.
I AM TRYING TO MASTER MY
DIGITAL ACTIVITIES.
DIGITAL ACTIVITIES. I HOW WE GET TO A PLACE WHERE
WE ACTUALLY FEEL COMFORTABLE
WITH ALL OF THIS.
>> AND WE GOT HERE NOT BECAUSE
OF SOME GENIUSES WORKING ALONE
IN A LABORATORY AND SPRINGING
SOMETHING ON THE WORLD.
IT IS ACTUALLY THIS AMAZING
AMERICAN STORY.
AMERICAN STORY. I START THE BOOK IN THE 1940S.
THIS IS REALLY WHERE THE WHEEL
STARTS TURNING.
STARTS TURNING. WE THINK OF IT AS
ENTREPRENEURSHIP.
ENTREPRENEURSHIP. AND, REALLY, WHAT GETS IT GOING
IS BIG GOVERNMENT.
AND IT IS HOW BIG GOVERNMENT
DOES IT.
DOES IT.
DOES IT. SO THE GOVERNMENT DOES
SOMETHING IT HAS NEVER DONE
BEFORE AND IT STARTS COMBINING
SCIENCE AND TECHNOLOGY.
AND IT DOES IT FOR THE
PRACTICAL PURPOSE OF COMPETING
WITH THE SOVIETS.
SO YOU ARE HELPING TO BUILD UP
PROGRAMS THAT REALLY ARE THE
FOUNDATION OF THINGS TO COME.
IT DOES SO IN A WAY THAT GIVES
A LOT OF ROOM FOR AMERICAN
INNOVATORS AND ENGINEERS AND
OTHER AMERICANS WHO ARE NOT
TECHNICAL TO BE A PART OF THESE
TECHNOLOGY COMPANIES AND CREATE
SOMETHING THAT SEEMS LIKE IT IS
QUITE AMAZING.
QUITE AMAZING. >> SO WHY, THIS IS A BIG
QUESTION.
QUESTION.
QUESTION. WHY SILICON VALLEY?
WHY HERE?
WHY HERE?
WHY HERE? >> WELL WHERE DID THE MONEY
FLOW DURING THE 20th CENTURY?
THERE WAS A LOT OF MILITARY
SPENDING ON THE WEST COAST.
WE HAVE A LOT HERE IN SEATTLE.
SO WHILE SEATTLE AND LOS ANGELES
BUILD BIG THINGS, THE BAY AREA
AND THE PENINSULA ARE WHERE THE
FUTURE OF THE SPACE RACE AND
WEAPONRY WAS CREATED.
THE APOLLO PROGRAM IS PART OF
WHAT HELPED SILICON VALLEY AND
THE TECHNOLOGY REVOLUTION THAT
WE HAVE NOW GET IN MOTION.
>> SO WHEN WE LOOK AT WHERE WE
HAVE BEEN AND WHERE WE ARE, I
HAVE READ THAT EUROPE IS WAY
AHEAD OF US AS FAR AS PRIVACY
LAWS AND RIGHTS.
WE ARE ALL WONDERING, DOES
ALEXA KNOW EVERYTHING THAT I
SAY?
SAY?
SAY? IS
SAY? IS SIRI LISTENING TO ME?
WHAT SHOULD WE THINK ABOUT WHEN
IT COMES TO THE WAY WE
INTERFACE WITH TECHNOLOGY?
>> WHILE THIS IS WHERE THERE IS
A REALLY IMPORTANT GOVERNMENT
ROLE.
ROLE.
ROLE. WE
ROLE. WE NEED TO BE MINDFUL OF THE
HISTORY AND HOW WE GOT HERE AND
THINK ABOUT HOW YOU CAN HAVE
SOMETHING THAT ALLOWS FOR THE
COMMUNICATION THAT ALL OF THESE
ENABLE.
ENABLE.
ENABLE. SO THERE ARE SOME THINGS THAT
WE ENJOY.
WE ENJOY.
WE ENJOY. WE ARE ADDICTED TO THESE
PLATFORMS BECAUSE THEY DO BRING
US GOOD THINGS.
BUT AGAIN, THERE IS THIS
HISTORY.
HISTORY.
HISTORY. IN THE 60s, CONGRESS WAS
HOLDING MEETINGS ABOUT COMPUTER
PRIVACY.
PRIVACY.
PRIVACY. WHAT WE DID NOT REALIZE AT THE
TIME IS THAT PRIVATE INDUSTRY
WAS GOING TO BE ABLE TO REALLY
BE THE PLACE WHERE THE BIGGEST
CONCERNS WOULD EVENTUALLY BE.
>> SO AS WE READ THIS BOOK AND
WE UNDERSTAND WHERE WE HAVE
COME FROM, WHERE DO YOU THINK
THE NEXT WAVE IS GOING TO BE?
WHERE WILL WHERE WILL WE GO
WITH OUR DIGITAL LIFE?
>> WELL, IT IS IMPOSSIBLE TO
PREDICT THE FUTURE.
BUT I THINK IT COMES FROM NOT
NECESSARILY TURNING TO THE
TECHNOLOGY INDUSTRY AND ST. TO
FIX IT.
FIX IT.
FIX IT. IT COMES FROM PARTNERSHIP.
TODAY'S TECHNOLOGY INDUSTRY AS
PART OF A PARTNERSHIP.
IT IS A BACK-AND-FORTH.
THERE IS THIS HIDDEN STORY OF
POLITICAL ENGAGEMENT BY THESE
TECHNOLOGY LEADERS.
TECHNOLOGY LEADERS. THERE HAS BEEN A LOT OF BACK
AND FORTH.
AND FORTH. SO UNDERSTANDING THAT HELPS US
UNDERSTAND WHAT IS NEXT.
>> AND JESSICA BERGER HAS SIDES
SAID TO GO AHEAD AND REGULATE
ME.
ME.
ME. AND
ME. AND IT SEEMS LIKE THERE IS A
GOOD PLACE FOR US TO GO FORWARD
AND WHERE IS THE BROADER
INTEREST FREE BROADER INTEREST
PROTECTED IN THIS INDUSTRY.
SPECS OUT YOU THINK ABOUT
PEOPLE LIKE JEFF BEZOS AND MARK
ZUCKERBERG.
ZUCKERBERG. THEY ARE INCREDIBLY POWERFUL.
IT IS KIND OF LIKE WHERE WE
WERE WHEN AMERICA WAS SO MANY
YEARS AGO.
YEARS AGO. WHEN THERE WAS THESE BIG
INDUSTRIES LIKE OIL AND
RAILROADS.
RAILROADS. PEOPLE REALLY HAVE POWER OVER
THINGS.
THINGS.
THINGS. AND THE GOVERNMENT COULD NOT
KEEP UP.
KEEP UP.
KEEP UP. SO THERE WAS THIS RECKONING.
THERE WERE MEMBERS OF DIFFERENT
PARTIES WRESTLING WITH HOW TO
DO THIS.
DO THIS.
DO THIS. SO SOME OF THIS COMES OUT OF
ANTITRUST AND REGULATION BUT
ALSO CREATING A SPACE FOR
COMPANIES TO CONTINUE TO
PROSPER AND SHARE VALUE.
>> WE ALL NEED TO PARTICIPATE
IN THAT.
IN THAT.
IN THAT. SO THIS IS A VERY GOOD PRIMER
BUT THIS IS A VERY ENTERTAINING
BOOK.
BOOK.
BOOK. I
BOOK. I CAN'T WAIT TO SEE WHAT YOU DO
NEXT.
NEXT.
NEXT. JOIN DR. MARGARET O'MARA AT
UNIVERSITY BOOKSTORE TONIGHT
AT 6:00.
AT 6:00.
AT 6:00. SHE WILL BE SIGNING HER BOOK
"THE