- If you're looking for the best LinkedIn growth hacks
for 2023, my friend, you clicked on the right video.
Today, we're talkin' all about the best hack you need
to know about to grow your network fast.
And the best part is all of these hacks are super easy
to implement, so let's get started.
LinkedIn has high search ranking authority.
This means that if someone Googles your name
your LinkedIn profile is likely to be one
of the top search results.
The key to this is having your profile 100% completed
and optimized for anyone who finds it.
A lot goes into optimizing your profile,
but we found that a strong headline is 46% more important
to LinkedIn prospects than your experience.
Your headline is the first thing people see
and it sets up the rest of your profile
to be visited more indepth.
So, how do you optimize it?
Here is a simple formula.
Job title, helping X do Y.
X represents your ideal prospect
and Y will be their ideal outcome
after using your services.
Before identifying the keywords you want to use
in your headline, you need to identify your target audience
and your value proposition.
Let's say I'm looking for a social media manager
and I type that into the search bar.
Results of hundreds of people are going to show up
and more than likely, they will all say the same thing.
Social media manager at insert company name.
That, right there, is where you can stand out from the crowd
and add more detail into your headlines.
Everybody's head's right here.
You wanna go boop and stand out.
Here's an example of a headline that follows our formula
and uses strong keywords.
Social media manager helping companies turn followers
into customers through content strategy
and public relations.
The headline character limit is 220 on desktop
and 240 on mobile, so make sure you're taking advantage
of this section and provide value to all potential followers
and customers that land on your page.
The next hack to grow your following is
to write short sentences when posting content on LinkedIn.
When you write in short sentences, people will have
to click see more to continue reading the rest of your post.
Every time someone clicks on see more, it signals
to the LinkedIn algorithm
that your post is getting engagement,
and therefore, it pushes it to be seen by even more people
and it could even go viral.
Let me show you an example of how to do this.
In this post, you see the author write a short sentence
that hooks you right away.
Hiring a sales manager?
Don't make this huge mistake.
Many people are likely to click on see more
and continue reading the post to learn more
about what mistake he's referring to.
At the bottom, you can see it tells you how many views
your post got in the feed, as well.
This is a great hack to try out so you could learn how
to best engage your followers
with short and catchy sentences
so you can gain more exposure on the platform.
And listen, take it from me, I've been keeping it short
and catchy for years now.
(cymbal tinkling)
Speaking of the content you post, you need
to be posting carousels if you want
to grow your LinkedIn network.
LinkedIn posted this blog article highlighting why
and how carousels are great
for increasing audience engagement.
Since they take up more space on the feed
than regular posts, they're more interactive
and stand out because of the eye-catching graphics.
Many of LinkedIn's top influencers like Gary V
take advantage of this hack to boost engagement
and you definitely should too
if you wanna grow your following this year.
You can create carousels that educate, entertain,
or inspire on topics related to your industry.
So may I see many people in my network doing is
posting carousels reacting to news, updates, and so on.
This is a great tactic to start a conversation
and build up your followers.
Another hack to consider is avoid posting only on weekdays.
Many people view LinkedIn as
a professional social media platform
and don't take advantage of it on the weekends
when people aren't working.
This is a big mistake if you wanna grow your following.
When you post on the weekends, you'll find
that you aren't competing with as many other posts
and that makes it a lot easier to go viral
and increase your impressions.
Here at HubSpot, we surveyed over 300 social media marketers
to find out the best times to post on LinkedIn
and we found that Wednesdays, Saturdays,
and Sundays from 12:00 to 9:00 PM was best for growth.
We also have a free indepth guide that gives you
the best practices for marketing on LinkedIn.
It includes checklists for setting up a successful profile,
a walk-though of LinkedIn analytics,
how to optimize your rank for LinkedIn searches, and more.
So if you're trying to grow your following
and find leads on LinkedIn, this guide is a must-have.
So I'll leave it linked in the description box for you guys.
When it comes to the experience section on your profile,
you have to be strategic about filling it out
with enough information, but not giving it all away.
In order to grow a following, you wanna include two
or three takeaways under each of your experiences.
Then let people engage and ask you
for more or even your resume.
You also don't have to include
your professional work experiences.
These days, many people have very successful blogs,
YouTube channels, and other online businesses
so it's definitely worth it to include
on your profile to gain exposure and be recognized
for the side hustles you do behind the scenes.
There they are, good job.
So, we've covered hacks on how you could attract people
to grow your following in LinkedIn,
but we haven't talked about one of the most actual things
you can do right now to grow your network
and that is outreach and engagement.
Depending on your industry, you can do a quick search
to find hundreds of people to connect with.
The best part about sending connection requests
on LinkedIn is that you can also send them
a personalized message and let them know why
this connection can be mutually beneficial.
Saying something like, "Hey, I came across your profile
"and noticed we both worked in digital marketing.
"Would love to connect
"and see how we can add value to each other."
Be clear about your intention to connect
and utilize those 300 characters to convince people
why you're worth adding to their network.
The second half is to engage.
Once you've made connections, it's important to engage
with their posts and continue building
on those relationships.
LinkedIn is a unique platform because it thrives
on discussions and meaningful conversations.
Engagement creates a chain reaction because when you comment
on a post, it gets shown to your network's feed
even if they aren't directly connected to that person.
This is the network effect
that makes LinkedIn's organic reach
superior to other platforms.
And there you have it, hacks you can start doing today
to grow your LinkedIn network super fast.
Whether you're looking for a job
or wanna highlight your brand on LinkedIn,
these tips will definitely help
attract followers to your page.
Comment below and share with us
your favorite LinkedIn growth hacks.
And don't forget to download our free indepth guide
on using LinkedIn for business and marketing.
And if you haven't already,
make sure to subscribe to our channel.
Now if you'll excuse me, I'm done being short and catchy.
Instead, I'm gonna be drawn out and unengaging.
Switching it up, it's a new year
for me trying something new. I'll let you know how it goes.
And until then, I'll see you next time.
(drum music)
- I can't find this client info.
- Have you heard of HubSpot?
HubSpot is a CRM platform so it shares its data
across every application.
Every team can stay aligned.
No out of sync spreadsheets or dueling databases.
HubSpot, grow better.
(upbeat music)