Hey boss, I recently made this video on how I want to grow my Instagram account this year,
my Instagram growth strategy and you loved it.
And one of the big things that I talked about was the stop, stare, and read concept.
What I mean by that is that inside the algorithm on Instagram, it's really important to actually
capture people's attention.
It's less about the vanity metrics, more about attention as a currency.
So making people stop, stare, and read or take in and consume your content.
So I have some apps that I use that are like my little secret weapons, when it comes to
Instagram, to make sure that I am creating the most attention grabbing content that I
can.
So I'm going to share those apps in this video and I'm super excited to give you these deets.
So if you're excited about this, hit that like button, be sure to subscribe, hit the
bell to be notified every single time I post a new video and let's get into these apps.
So the first app that I use, to get people to stop, stare, and read is by creating captions
that actually have spaces in them because it forces people to scroll through and actually
read the whole thing and not just sort of like hover over it and then move on to the
next thing.
So I want to create that space because it creates more attention.
So the app that I use, it's actually just a link to a site.
It's like this magical little site that people use, to create these spaces.
So if I were to take a caption, which I write inside the notes on my phone, I would take
the caption and I would write it as I would want it to appear in Instagram.
So I've written this caption from a recent post and I'm just going to take the whole
thing and basically copy and paste this, if it will copy and paste.
There we go, select all, copy.
And what I do is, once I put it into this link, I'm just going to paste it, hit convert
and copy to clipboard and then it's set to go.
All you have to do is then open up the Instagram app and post it.
That's as simple as it gets.
So let's just say it was for this caption, I would then take this, select all, I would
go paste and it shows up exactly as you want it to with the captions.
So that's my first two secret weapons, the notes on my phone and instant captions, which
you can grab below this video.
The next app is for creating viral content.
Now you may have noticed this post.
This post dated recently and it has a little comparison chart in it and I've done a few
things like this recently.
Also, this post that was the reminder graphic.
So all I used to create these is, we put them into Canva and we've created a bunch of templates
and I'm actually going to share with you a resource from a friend of mine, Katja, that
she created to help you create these viral images to get more share-ability on Instagram.
So you'll be able to find that below.
But you can take a look right now and see these Canva templates that we've put in here
because of her resource and her templates that she's already created.
So we kind of started doing this on our own and then she reached out and was like, "This
is actually something I have a ton of resources on.
So if you want it, you can use it."
It's amazing to see how much these kinds of posts are getting shared right now.
So it's a great thing to incorporate into your Instagram strategy and they're super
easy to create, once you have the templates.
All you have to do is upload them into Canva and then you can edit them with your branding
and with your words and with your thought process for what you want to post on Instagram.
So I'll share that with you again, in the link below.
The next app that really helps make your photos pop and I don't use this often.
Generally, my photos are unedited, that I put in my feed on Instagram.
But sometimes when I want to add a little extra oomph, my go-to app for this is Lightroom.
So Adobe Lightroom.
So all you do is, you just simply have your photos stored in here and it connects with
your phone and the photos in your library.
You put them into Adobe Lightroom and you can add presets to the Lightroom to make your
photos pop in whatever way you want to.
And it helps you create a cohesive aesthetic with your images, if that's something you're
interested in doing.
So let me show you really quickly what that looks like.
Let's say if you wanted to take this picture here.
So I'm going to go into the presets, which I have here and I've loaded these from, you
can get presets anywhere, you can get them from Etsy.
A lot of influencers on Instagram have specific presets that you can use and adopt for your
own brand.
So basically I can tap on the preset once I've uploaded the photo and then I can just
go through and pick which preset I feel matches the vibe that I want to put onto the Instagram
photo.
So this is a great way to make your photos pop a little more, make them look slightly
more professional.
Even if you're using your camera roll or your phone as your camera.
It just gives it a bit more of a professional look and feel and it's amazing, the difference
that it makes.
So again, this is my go-to if I do want to add a bit more of an oomph to my photos.
So the next app is something that I mentioned in this video, all about how I create my Instagram
stories and one of my favorite apps to make my Instagram stories pop, so that people don't
just scroll past them is called Mojo.
If you haven't heard a Mojo, it's awesome and it makes it look like your Instagram stories
were created professionally.
So I'm going to show you what it looks like and how you can create them really easily.
So when you go into the app, you'll actually see a bunch of different templates, like glitch
and film frames and photography and minimal, et cetera.
So let's just say I wanted to use this and I'm just going to pick a photo that I want
to use.
Let's just say it's this picture and I want to add some text on top of that.
Let's do camera give away, swipe up to enter.
All I have to do is just enter the text I want, to enter, done.
And then that saves as this video that you can upload to your Instagram stories and you
can just go directly to your Instastories from the app itself, which is pretty amazing.
Now there are two other apps that I love using for Instagram stories and they really make
your Instagram stories pop.
So let's go into, actually I'll show you that first.
So, that's what it looks like on the Instagram story and then I would just post it.
So next app for really great Instagram stories, you can also create just graphics for your
feed in this as well, is called Over and it has some amazing and beautiful templates in
here.
So I use this more for static images, rather than videos.
But for example, this photo right here, you could take this and edit it and make it look
however you want and add in whatever quote that you want to personalize it to you.
So Over is another really great app.
You simply save it and then post it up on Instagram, on your feed or on your story.
Then the final one that is really cool, is called Clipomatic.
So you know how sometimes on Instagram stories when you're scrolling, it seems like people
aren't really stopping to actually pay attention to what you're saying.
And it really is a bit of a pain in the butt to have to write out everything that you're
saying with text on the screen.
So this allows you to actually caption yourself.
So take a look, I absolutely love this app for creating Instagram stories.
So, that's going to create subtitles on my Instagram story clips.
So that app is called Clipomatic and I highly recommend it.
Especially if you're doing some sort of promotion or contest or something that you really want
people to hear what you're saying, adding captions to it in this way and it automatically
adds them, so you don't have to type them in, is a great way to do it.
Now the next app is called the Video Meme and I'm sure you've seen some of my posts
on Instagram in my feed where you can create top and bottom sort of caption rows and add
in the video of your choice to make it square for the Instagram feed.
So Video Meme is a great app.
And the other thing I want to tell you about, it isn't an app, so I'm not going to count
it as that, but it's called Repurpose.io and it's an amazing, amazing tool for repurposing
your content.
So if we have a YouTube video and there's one clip that really resonates with our audience,
we'll take that clip and then we'll post it onto Instagram using Repurpose.io.
It is a paid service, but it does work really well and it helps you distribute your content
in more places and fit them to the parameters of what that social platform needs.
So if it's a square for Instagram feed, if it's a story and it's vertical, it'll do both
of those things, which is really amazing and it's a streamlined way to distribute your
content in more areas.
The final app that I want to talk about is something I mentioned a few times and I know
some of you really don't like it, but it does work for me and I've never had a problem.
So I know there's a lot of you that also use it and have never had a problem and it's called
‎WhenToPost.
So basically it tells you exactly when you should post and your most optimal posting
times on Instagram.
So you install the app and you can see any day of the week your most optimal posting
times.
This helps you capture the most attention you can in that time.
Now if you're not a fan of this app, the other thing that you can do is go into Instagram
itself and you can go into your insights.
So you'd go on the top right here, you'd go into your insights, you'd go into your audience
and you would go to the bottom and you'd see in this graph when people are most active
on the platform, in your specific audience.
Those are the times when you want to be posting.
So for me, it's between 9:00 and noon are the most active times.
So, ‎WhenToPost just makes it a little bit more specific.
Now, if you don't like it, that's okay, just use these insights within Instagram itself.
Now I used to plan and schedule my posts in apps like Planoly and Later because I wanted
to see what my feed would look like because I've moved towards more of a minimal feed
and I really like to post more in the moment content now and I'm not posting nearly as
often to my feed.
You can watch this video on why that is and my Instagram strategy.
But because of that, I'm not planning my feed super far in advance and therefore, I'm not
using those apps any more.
So now when I want to schedule posts, I write them inside of Instagram.
I just saved them as a draft and that's where I have my schedule posts that I'm going to
be posting throughout the week on Instagram.
Let me know if this video was helpful for you and let me know which apps you're going
to be using for yourself.
I know it's can make a massive difference to your content and I can't wait to see it.
Be sure to hit the subscribe button and hit the bell for new videos every single week.
Give this a like if you enjoyed it, share it with someone who wants to see this.
And make sure you check out these videos next for even more Instagram growth info and all
the tips and tricks that I use on my own account.
Thanks for watching.
I'll see you next time, bye.