hey my name is megan and welcome back to
my channel where i
help content creators and content
marketers build
six figure businesses i post a lot of
content about linkedin because it's one
of the main tools that my students and i
use
to land clients keeping your profile
active is really
important in maximizing your reach and
your exposure
but how do you do that how do you create
linkedin posts that people will actually
want
to read like comment on and share
give this video a thumbs up if that's
something you're struggling with and
let's dive in
tip number one you need to hook the
reader within the first
three lines by default linkedin only
shows you the first
three lines of a post beyond that
you have to click to expand the post and
see it in its entirety
this means you have to grab their
attention within those first three lines
if you want them to keep engaging with
you do not
use something super spammy
or click baity it won't work you will
lose their trust and they will just stop
engaging with you
also don't do that really annoying thing
that people have started doing
where they post a word or a few words
something really outrageous and over the
top
and then they don't say anything else
for the rest of those three lines
i guess you could call that click bait
but i'm seeing it more and more and it's
bad it's just a bad idea it doesn't work
it's just slimy
rather use something like an interesting
statistic or share
a personal detail something that will
kind of trigger an emotional response
to get their attention be honest be
genuine always
that's the first tip take those first
three lines really seriously
tip number two is write in short
paragraphs writing in
huge blocks of text they are not easy on
the eyes and they're not easy to read
plus a lot of people aren't even reading
word for word they're skimming
so you need to make it easier for them
to skim your posts and one very simple
way to do that is to write in much
shorter paragraphs many of my paragraphs
paragraphs they're one sentence they're
really easy to digest and read quickly
split your paragraphs up and break them
down and your
connections are going to find them a
little more
fluid and easier to absorb on a related
note another really simple way to break
up your text
is to add a list is to write something
as a list this is something that i do a
lot here's an example
you'll see that when you create a list
it creates a lot of
empty space in the post which again
helps make it more
skimmable and for this reason also
people's eyes are very
naturally drawn to them they kind of
stick out so lists are great
for skim ability tip number three is
break up your text
with emojis emojis are so cute have fun
with them
do it conservatively you don't want a
million emojis in your post
because it's going to end up looking
cheap and spammy we don't want to do
that
but a few carefully selected and
intentionally placed emojis can really
bring life to your content give it some
color give it some personality
and it's an opportunity to get creative
tip number four
somewhere in your post you need to
include a strong call to action
cta you don't want your connections to
read your post and then just move on
you want them to continue engaging with
you that's why you always include a cta
you ask them to continue engaging with
you really simple ctas you can ask them
to like your post
you can ask them to comment invite them
to join the conversation
these social signals likes comments
shares
they are really important to linkedin
the algorithm is
looking for these interactions i've got
a whole video on the algorithm so i'll
drop that link below
but for right now what you need to know
in the context of what we're discussing
linkedin is looking to see if people are
liking commenting sharing when linkedin
sees that it goes
oh okay people really like this content
and as a result
it shows that content to more people you
will show up in more people's
feeds and it's a snowball effect it
builds momentum
i've had posts get a ton of engagement
but it doesn't happen
right away as linkedin sees that this
post is gaining traction
it snowballs and shows it to more people
who continue engaging with it and that
engagement
further signals to linkedin that people
like that content so it shows it to even
more people
and it just keeps going and going and
going you will have
posts on linkedin that just never stop
getting engagement
i will get notifications that i've got
likes or comments on a post and i don't
even remember posting it
and i'll look at it and i'll be like
where did this come from it's because it
was a post from like a week ago
but it's still getting engagement tip
number five when applicable
when applicable choose one or two people
to tag in your post listen up
listen only do this if it makes sense by
tagging people
you're kind of calling them out
personally and inviting them to join the
conversation
you're asking them to take an active
role in your post which is really cool
or as an alternative you can tag a few
people in a comment
if you think that they might find that
post interesting do not tag
50 people do not tag people who have
nothing to do with what you're posting
about
don't spam it's gonna backfire if you do
this intentionally
it can be a really powerful way to
connect with people
and also improve the performance of that
post tip number six
give more than you take a lot of us use
platforms like linkedin
to promote ourselves and promote our
work and that's great
why wouldn't we but the problem is this
if that's all we do
we don't give our followers a reason to
care about us
you need to be offering something of
value to them
they need to somehow benefit from this
online relationship
a lot of my linkedin posts most of them
actually
they focus on offering tips and tricks
and advice
for the people who follow me it's stuff
that i've learned and picked up over the
years and now i'm sharing that
information with other people i'm trying
to help them
so they pay attention to my post because
they know they're going to learn
something from me
they get something out of it and then
yeah i do sprinkle in posts
here and there where i'm simply
mentioning maybe one of my online
programs
or i'm pointing out that i have a free
guide that they can download
but those posts are in the minority
here's the thing though
by giving more than i take
i actually get a lot more i know it
seems kind of counter-intuitive
but i've seen this happen more and more
over the last several months few years
the less i talk about myself and the
more i focus on helping other people the
more they come to me for help
so they're coming to me and asking me
about my programs and my services and my
coaching
offer advice offer help position
yourself
as an expert as an authority and they
will come to you
my students will often ask me how often
should i post people think that they
need to be posting a ton
in order for this to work and that
understandably can be
really overwhelming so my answer is this
post as often
as you can maintain if you are confident
that you can consistently post
twice a week post twice a week if you're
confident that you can post once a day
post once a day you do not want to post
10 times one week and then you miss a
week and then you do one post the third
week
linkedin wants dedicated consistent
loyal users who are going to stay active
on the platform
so stick with a number that you can
maintain you can see really amazing
results even if you're posting twice a
week
it doesn't matter that you post 100
times a week if all the posts are crap
quality over quantity always like i
mentioned earlier
linkedin is a game changer for my
students and i we lean on it heavily for
sourcing leads connecting with leads and
converting them into clients and it
works like a charm this is a huge part
of my program revenue spark
and it has been essential in helping me
scale my business to six figures
i always leave my door open for feedback
and something a lot of people have asked
for
is different pricing options for revenue
spark so
i've delivered i have revamped revenue
spark and i'm now offering it
in two versions so you have a couple of
options depending on what kind of budget
you're working with
and furthermore i'm offering payment
plans
my intention here is to make this
program more available
and more accessible so that i can help
more people if you want to learn more
about revenue spark just scroll below
this video i have included the link in
the description
all right and of course if you have any
questions drop them in a comment thanks
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