- We're gonna step through how to add multiple links
on Instagram bios, using a few simple tools
so that you can start taking advantage
of your Instagram links in bio.
(upbeat music)
Hey, it's Justin Brown here from Primal Video,
where we help you leverage video
to amplify your business and brand.
If you're new here,
make sure you click that subscribe button.
And all the links to everything we mention
in this video, you can find linked
in the description box below.
Let's jump into it.
Being restricted to just one link in your Instagram bio
can be incredibly limiting.
That basically means just choosing one other social platform
or website or lead magnet or product
to share with your audience.
But there's a few Instagram tools that do offer
an easy work around, simplifying the process
of sharing multiple links with your audience on Instagram.
So we're gonna take a look at a few of these options
including our top tools for Instagram marketing
and cramming in more links right now.
With this, the easiest solution is to use a link service
like Linktree, Shorby, Link In Profile, LinkinBio,
there's actually quite a lot of them.
So what all of these services do is they essentially
create you, your own personal landing page,
where you can add your own links,
multiple links, to that page.
You'll then copy a link to that page
and paste that link into your Instagram bio.
And so, when anyone clicks on that,
they're taken over to your landing page,
with multiple links.
Now, the biggest downside or pushback
to using a service like this,
is that some people don't like that the new bio link
doesn't take your audience directly
to the page that you mention.
So if you mentioned in a post that there was a link
to go to your latest video, in your bio,
and they click on that, they're then taken
to your landing page, which would have a link to that video,
but it means that they're not taken directly there.
They're taken to your landing page, essentially, first.
But I honestly don't think that's a big deal at all.
Yes, you might lose a few clicks because that link
doesn't go directly to the place,
but the ones that you do get,
are usually gonna be higher converting
because they're more targeted and people can then link
to multiple places, longterm, without the need
to constantly update links for each new video,
blog post, sponsor deal, whatever.
Now, as I said, there's a lot of providers
who are offering this service,
but really narrowing them down,
my top two would be Linktree and Shorby.
Linktree has a free plan, which gives you unlimited links
on that page, but there's only a handful of themes
to customize it up and some really basic data or analytics.
Up from the free plan, though, they got a Pro Plan,
which is only $6 per month.
And on that plan, they've got a heap more features.
You've got the ability to integrate
with some email providers, so that you can have direct links
for people to sign up for your email list
or your email newsletter.
You've got a lot more themes, to customize up the look.
You can remove their Linktree branding
from your page, as well.
You can also customize up the URL for your links
so that you can make it look more personalized
or tailored to you and your Instagram profile.
It also gives you the ability to add in thumbnail images
for each one of your links.
You also get access to much more advanced analytics,
including things like UTM tracking.
And, something I think is really powerful
is the ability to add in
your Facebook pixel tracking ID,
so you can use this to build out custom audiences
of people who have interacted with your profile.
Now, if you are looking to run Facebook ads
and retargeting and remarketing, this is a huge feature.
And you also have the ability to share your links to go live
at a certain time, based on when you're posting a video,
or posting a blog article.
So that they're going up at the same time.
So comparing that then to Shorby, first off,
there's no free plan.
They've got a start plan, which is $9 per month.
It's got a lot of the same core functionality
with unlimited links, unlimited clicks,
personalized or customizable URL, it's got Facebook tracking
and Facebook pixel integration as well,
for remarketing and retargeting, just the same as Linktree.
But the $9 plan does have a limit of 3,000 tracked links,
at that price.
So looking at the pricing table and options for Shorby,
you can really see that this is designed more
for ad agencies and for teams, than necessarily running
just one personal Instagram account.
But the next plan up, at $29 a month, does also include
Google tracking or Google analytics, as well,
and it increases all of the limits from the $9 plan.
So, instead of 3,000 tracked links,
you're up to 30,000 tracked links per month.
Now, in terms of usability and set up and customize ability,
with the different themes and custom controls,
above and beyond those,
the $6 plan on Linktree for those things is pretty much
on par with what you get for the $9 and the $29 plan,
and above, on Shorby.
So really, the biggest differences between them
is number of team members that you can add to your account,
number of accounts that you can link to with your profile,
number of branded URLs that you can create.
So this is really showing that Shorby
is the standout if you're going to be running an agency
or multiple Instagram accounts
that you wanna manage under this one account.
I think if you just wanna set this up on your own,
personal Instagram account, then Linktree,
especially the $6 plan is going to do pretty much
everything that you will need.
For us, we started out on the free plan on Linktree
and then we moved over to Shorby,
just so we can get access to the more advanced analytics
and the Facebook tracking.
Now, if you are interested in going down this path
and I do wanna mention that there is one more option
for you outside of these services,
and that's by running your own webpage
or your own landing page for your links.
The biggest benefit with going this way
is that you totally own the domain name or the URL.
So for us, we can have PrimalVideo.com forward slash links
or you can call it whatever you'd like.
It could be About, it could be Click This Now,
it doesn't matter.
You get to totally customize the whole thing up
and have it on brand and have it using your URL,
so people know that they're going to the right place
when they click it.
So this is something you can set up using
Squarespace or Wix, or for us, we use Wordpress
for PrimalVideo.com, because it's a lot more flexible,
especially if you're planning
on growing a business or doing things
like affiliate marketing.
Now, we've got links to everything that we've used
for our online set up over on our resources page
if you're interested, but I definitely suggest checking out
WPX Hosting and Thrive Themes,
if you do choose to go down this path.
So that's how you can easily add multiple links
to your Instagram bios for more impact and more results
with people visiting your profile.
Linked on Screen is a video you showing you
how you can create Instagram stories like a pro!
So if you really wanna step up your Instagram game,
check that one out, and I'll see you soon.