Hi. I'm Gary Eckstein from organicweb.com.au and I'm a Mailchimp Pro Partner. I'm also a university
marketing lecturer and so on but I'm here to help with your Mailchimp questions. If you have
questions please leave them in the comments below this video please also like this video
subscribe to my channel today what I'm covering is something that is actually incredibly simple to do
but massively effective in email marketing and that is sending an email to people that haven't
opened an email campaign so you send an email campaign in Mailchimp but then you want to
follow up to all people that haven't opened that email for some strange reason a lot of people
open emails if they get it for a second time and not the first time maybe it's just that
they think it's important something like that but I'll show you how simple it is in Mailchimp
as you can see I'm in Mailchimp in my dashboard at the moment I'm in my demo account but that's
absolutely fine so we're assuming that you've sent an email campaign to your recipients let's go
to our campaigns just to see I'm in my campaigns and just as an example let's say this one called
one there we go this campaign called one let's say that's the campaign we've sent the email
campaign we've already sent and what we want to do is we now want to follow up to people saying hey
why didn't you read this or just send it as it is again it's very very simple the first step is if
you want to send to people that have not opened that email what we do is to the right hand side
so I'm just checking that I'm not in the way here to the right hand side you can see we can click
replicate so what you would do is click replicate to replicate that email that we've sent to people
we'll just wait for this to load up very quickly
if we sent it at the moment it would send that same email to the same people with the
same subject line etc but of course what we're wanting to do is send to people that did not
open this email all we need to do in this case is click edit recipients to the right hand side
we don't want to send to all subscribers or you might have sent a segment but what we want to do
is we want to click the down arrow where it says segment or tag and click group or new segment
now we create a segment so our criteria are we change or we click in date added
and change that to campaign activity so change that to campaign activity so where
campaign activity and we want everyone that did not open so campaign activity did not
open and we'll click on the field that says all of the last five campaigns now you will choose
a sent campaign and you will just choose the name of that campaign that you sent where you
want to target people that did not open that email in this case it was called one copy one
right so our campaign activity did not open that and click save if you want to you could
change the subject line to something different you could even change the content and say hey
here we're sending the email again or you can just send it as it is but what this will do
it will send to all people who did not open that specific campaign we clicked so again we clicked
edit recipients we chose campaign activity did not open and the campaign name and that's it
and then we can either send that immediately or we can schedule it to go out in the future and that's
how easy it is to target your email marketing at people that have not opened a specific campaign
thanks for joining you me rather please like this video and I'm Gary from organicweb.com.au