Hey there! Want to learn how to do keyword research for Pinterest the right way?
Which keywords you should target and how to find them?
What is the best Pinterest keyword research tool?
I've got you covered with all these questions
And stay with me until the end of this video
because I till tell you how you can get my
Pinterest SEO Checklist for free!
So you can get started on Pinterest
with the right search engine optimization strategy.
All the keyword research methods and tools
I will mention in this video, are free.
So it's really easy for anyone
to start driving organic traffic from Pinterest.
One of the keys to getting consistent traffic from Pinterest
is search engine optimization.
I talked about Pinterest SEO in detail in another video
you can click on the Info sign on your right top corner
to open that video and watch it later.
Before we jump into all the details
Let me tell you this. If you are new on my channel
And you want to learn all
about driving traffic from Pinterest
Subscribe and hit that Bell button for notifications.
And I will welcome you personally on the channel
if you just leave a short comment
I subscribed (below the video).
The first concept you need to understand
is that Pinterest is a mixed platform.
It has features of both:
of a social media site and
and of a powerful visual search engine.
And user experience on Pinterest
consists of 2 main types of activities.
The first one is scrolling down the SmartFeed.
like I'm doing now, and just seeing some pins
from the people that you follow,
or some pins related to the topics that you recently searched for.
And the second type of activity
is when people are actively
searching for a specific keyword on Pinterest.
When people search for a keyword, Pinterest shows them
the pins which are most relevant to the search query.
And the pins that have the highest quality based on
multiple factors
that Pinterest's algorithm evaluates.
Even though some popular keywords
will be very similar to the keywords that you will find
using some Google keyword research tools,
it doesn't mean that
overall, the keywords on Pinterest are exactly the same as on Google.
In fact,
according to Pinterest's official stats,
which they published in their blog on Medium,
in fact, nearly 75% of all queries
are just 1-3 words. And people view
an average of 60 pins
per query. So,
user behavior on Pinterest,
the search user behavior is completely different
from what we are seeing on Google.
Keywords on Google are usually
much longer. People are using
longer keywords because
Google suggestions are longer than on Pinterest
don't forget that 80% of Pinterest users are on mobile devices.
they are using Pinterest app.
And on a mobile device,
it's simply not so convenient to type in a very long keyword.
even if you type a short keyword, then this colorful
Pinterest suggestions will
lead you to one of the popular keywords that
Pinterest has already here.
So let's have a look at the various ways you can do keyword research on Pinterest specifically.
And the first and most intuitive way
of finding popular keywords
related to your focus keyword,
is just by typing the main keyword and then looking for
whatever suggestions Pinterest has over here.
And usually the suggestions that are on the top
are the most popular ones,
and then you can also search
for suggestions, by actually
creating a search query and
just clicking Enter,
and then Pinterest will give you the suggestions in these colorful boxes.
And here you will see
that from left to right
the boxes are showing most popular keywords on the left.
And if you are on a desktop computer,
if you scroll a little bit through your search results,
you will find additional keywords
related to your main keyword
they will be also in these colorful boxes.
They will not necessarily have
this exact keyword that you typed in,
but they always will be
somehow related. And it's interesting because they can give you
additional ideas for the future content
that you might create on your site.
And another way of doing keyword research
on Pinterest is by using your advertising cabinet.
If you have a business account on Pinterest,
you will have this option called Pinterest ads.
So, from here, all you have to do is pretend that
you are going to create an ad.
So you will click Create an ad. Don't worry,
you will not actually complete ad creation
and you will not pay anything for it.
So just pick any type of campaign,
it doesn't matter. Let's pick Traffic campaign.
Let's put any number of the daily budget.
And then will go Continue.
And from here,
you don't need to do anything at all, you will probably
have nothing here
because you are not running any campaigns,
but what you need to scroll down to, is this
window where you have keywords
and you can extend your search
by looking for some keyword suggestions on Pinterest.
As you can see on the right side,
Pinterest is going to show you
the monthly search volume
for every keyword suggestion.
that you see here, and some of them will be
pretty broad. And you will see
that all vegan recipes
obviously is a very broad keyword.
And then you will see that some of them
less than 1000 keyword search volume per month,
and the others are pretty broad.
And in my experience,
targeting the keywords that are more popular
and have higher search volume on Pinterest,
is a very rewarding strategy
because, like I said, 75% of all searches on Pinterest are short keywords,
and because of the behavior of Pinterest users
and the intent of Pinterest user is different from
what you could see on Google,
on average, a Pinterest user is more open to
various types of ideas.
compared to a Google user who is looking for a specific thing.
So, the user intent is different on Pinterest.
And that means that people usually
will be looking for something wider,
a wider topic, an idea,
and then they will be going inside
that idea using these Pinterest suggestions.
or simply scrolling down the feed.
and looking for any pin that just grabs their attention.
In general, if you look at the keyword volumes
that Pinterest advertising cabinet will show you,
and compared it to what you can find using
some Google keyword research tools,
like
in my case, I'm using Keywords Everywhere,
browser extension. So this extension is
showing me keyword volumes, and I can
look for some additional keyword
ideas. Again, with keyword volumes.
And these keyword volumes are pretty precise
compared to what Pinterest ad cabinet cat show us.
Like less than a 1000, and then
from 10,000 to 100,000.
And 5+ Million
So, it's a very-very wide window.
But anyway, it's all that we have for now.
from Pinterest, in terms of understanding which keywords
are more or less popular.
And that you know
how to find the right keywords to target on Pinterest,
you need to learn how to actually use them.
in your Pinterest titles, descriptions,
on your boards and on your site.
And I teach all of this in my course
Pinterest SEO Traffic Secrets.
you will find a link to it in the description below the video.
Now, I do remember I promised you the link to my Pinterest SEO Checklist
which I use for every single pin
to ensure that it actually drives me a ton of free traffic from Pinterest.
So, grab the link to this checklist,
in the video description, and
let me know in the comments what questions you still have about Pinterest SEO.
If this information helped you,
make sure to share it with your friends, do the thumb up, and follow my channel.
because I specialize on Pinterest marketing,
and share the most current tips about this platform every Thursday.
I will see you in the next videos.