i'm not even sure that's meat i think i just saw a tooth in that thing or claw a successful business
is most likely using tricks and gimmicks to gain an edge but fear not we are here to divulge the 10
sneakiest food business tactics you never notice scamming you part two feel the music
by now you probably understand that in the food biz nothing is random
everything is carefully calculated and tested out in order to make you spend as
much money as possible while saving them as much as possible i like money yes that even
includes what kind of music gets played in the restaurant and grocery store you're in
it's all about the ambiance they want to create a study from the universities of leicester and
surrey showed that music could have a significant effect on how much the customer spends
when classical music plays customers are likely to spend more than when pop music is playing tabs
were just over 10 percent higher the same goes for grocery stores music with a slow rhythm tends
to make you move slower meaning you spend more time in the store and end up spending more money
eye level equals buy level what is that supposed to mean this particular one might
not come as such a surprise most people already know that grocery and convenience
stores always put the sweets at kids eye level so they'll nag their parents until they cave
but that doesn't mean that retailers forgot about the parents the eye level or bi level is exactly
five foot four inches which is the height of an average woman the products placed at this
height are usually the name brands aka the most expensive of items they're put there to
help persuade you to spend more without making it obvious the cheaper less profitable stuff is
usually at the bottom of the shelves or at the very top where might i find the pasta you'll
be less likely to go through the trouble of bending all the way down or asking an
employee for assistance basically the more visible a product the higher the sales are going to be
there is also another way to stock shelves that's becoming more and more frequent in grocery stores
instead of putting all the goods on the same shelf the items are laid out across several
shelves and vertical slices which keeps the brand in front of the customer's eyes at all time so if
you thought that you were being slick by looking up and down you might have to look sideways as
well if you're hoping to save some money hey i won't forget what you've done for me here today
no dollar dollar sign how much for order or ribs when you eat at a fancy restaurant you already
know the bill is going to be higher you don't need to be a math genius to figure that out and
neither do the restaurants they know some people will choose their meals based on how much money
they're willing to spend if you look closely at the menu you might notice something missing and
it's for that exact reason that's right the dollar sign some restaurants choose not to display the
dollar sign beside the price why because when you see dollar signs you think of money but the
restaurants don't want you to think of money they want you to think of all the food you can eat this
slight psychological trick might seem innocent and probably not that effective but it's the
complete opposite i'm sorry that you had to hear that vanilla a study by cornell university center
for hospitality research showed that guests given the numeral only menu spent significantly more
a little over eight percent more than those who received a menu with prices showing a dollar sign
dollar signs seem to discourage people from trying high dollar menu items because we don't
like to think about the money we're spending you're more likely to buy something if you're
not reminded of the fact that it costs you money just remember dollar sign or not the meal
won't pay for itself you have money right play on words hey how are you doing this
you've probably experienced sheer disappointment from a meal you ordered from a restaurant at least
once or twice it doesn't make sense it sounded so good when you read the description on the menu
and that's exactly what restaurants are counting on the words most menus will use fancy adjectives
and pretty phrasing to make their food sound as delicious and irresistible as humanly possible the
reason behind this tactic is fairly obvious when you're craving chicken wings you imagine them to
be tender juicy and drenched in a delicious sauce and reading about it is enough to make your mouth
water it all comes down to the details and choice of words think about it would you rather have a
cheeseburger or a 100 angus beef patty on a golden brioche bun with melted cheese fresh green lettuce
juicy tomatoes caramelized onions and tangy spicy secret sauce a study done by the university of
illinois even showed that adding descriptive menu labels increased sales by over 27 and improved
attitudes toward the food and the restaurant itself in other words if something sounds good
you're going to assume that it tastes good as well that's true so don't be fooled next time you see
an enticing description of a steaming plate of nachos it might just be your brain talking
that free breath isn't all free courtesy the gentleman across the way
any good sit-down restaurant has got to have a basket of complimentary bread in the middle of
the table and the best restaurants the bread is unlimited holy moly and these are free free bread
or free chips in certain cases are like the unofficial way to test if the service and food
are going to be worth it even before your night even starts however as much as restaurants like
to advertise this pretty basket as being free of charge it's not entirely true they might
not make you pay for it directly but in the end you are some restaurants give out bread
because it's traditional for certain types of cuisine but more often than not it's simply to
soften you up and make you more lenient with them basically by being generous with customers and
offering them something for nothing it encourages customers to be generous with the staff as well
notably by ordering more food and leaving more sizable tips bread or chips are easy to provide
cheap and liked by the majority of people it also makes your meal seem even more special
and anticipated since you've had something to snack on while you waited especially if you were
waiting for a longer time than usual who can be mad when you've got an entire basket of free bread
plus there is some evidence that high carb foods can stimulate hunger by peaking insulin levels
so who knows maybe it'll end up making you buy an extra appetizer or that extra serving of dessert
garlic bread is my favorite food i could honestly eat it for every meal
everything is not what it seems maybe we'll have a chance again to talk on a professional level
running a business can be quite expensive especially running a fast food restaurant
you need to order all the food and ingredients and ensure it's the best quality possible
unfortunately the quality part isn't always respected when it comes to meat in particular some
restaurants might choose to take the easy route and not offer you the best they can get you've
probably heard about the whole pink slime scandal that happened at mcdonald's a few years back
it was an awful slimy mess to say the least so since then mcdees has worked hard to deliver
the best cuts of meat they've even ensured all their customers that their beef was now free of
pink slime and contained no fillers additives or preservatives however it's not every fast
food that has followed the golden arch's lead please let us know if there's anything we can
do our favorite taco place taco bell has admitted that their seasoned beef only contained about 88
of beef the remaining 12 fillers emulsifiers and sickeners despite the concerned response from the
public taco bell released a statement saying it would not be making any changes to its products
so really you pay for a beef burrito and you don't even get all beef where's the wendy's
lady when you need her hello wendy this is kevin's friend michael this isn't wendy the upsell and the
downsell i'm so confused right now the restaurant business is all about the sale whether they want
you to order another glass of wine or some dessert it's all about feeding you until you can't take it
anymore obviously offering dessert might nudge the bill up by a few dollars and even boost the
server's tip a little but compared to the other techniques they use this seems like child's play
one of the most common selling strategies used by servers is upselling they will try to upsell you
during every step of the meal ordering process by offering you upgrades or add-ons for example
if you order a burger they'll most likely ask you if you want cheese on that or if you order a steak
it'll be if you want to add some mashed potatoes on the side potatoes the same thing goes for fast
food for a small extra you're encouraged to change your medium fries to large or all kinds of other
substitutes and where there's an upsell there's also the downsell as a little reverse psychology
trick some restaurants will offer lower priced items usually to encourage repeat visits but
more often than not it pushes people to buy more of the low priced items and they end up spending
even more than they would have on a single expensive one next time you might think twice
about listening to your server when they offer you something extra it's not coming out of the
goodness of their heart you think you can do this to me grill marks anyone a patty of ground beef so
exquisite you don't need to be a food expert to know that meat grilled over a charcoal
flame tastes better than any other cooking method sure if you cook it in a pan on the
stove it's still going to be good but nothing can beat those grill marks speaking of grill marks
have you ever noticed how on most of your fast food burger patties there are grill marks yet
no grill insight just a good old flat cooking surface how is that even possible well the answer
is pretty simple those grill marks aren't real oh okay yeah something didn't quite add up there
most fast food restaurants actually receive products from companies who add those grill
marks on the meat and it's all in the hope that psychology will work its magic these grill marks
are voluntarily put there for a reason because it might make you believe that the food tastes better
because of it the marks work as a visual cue for the consumer to let them think that their meat
was grilled therefore it must taste better going even further burger patties and chicken pieces are
often soaked in a solution of salt animal fats smoke flavoring and other preservatives before
being cooked with blasts of hot air everything to make it taste like it came straight off the bbq
without any actual grilling involved so while you're enjoying your fake grilled
burger thinking it's the real deal the fast food giants are laughing behind your back
nice healthy or not here i come i don't like it okay it's too greasy the human brain is truly full
of wonders it's crazy how we can take something as simple as saying lettuce is healthy and turn
it into something even more complex everyone knows that fast food in general is bad for you there's
no way around it however in order to appeal to the more health-conscious clientele many fast food
outlets began offering healthy alternatives to their menus i.e salads and since salads are made
with lettuce then they must be healthy right it turns out that mcdonald's new kale salad has more
calories than a double big mac at least that's what our brain is telling us but things aren't
always as they seem fast food salads are not healthy in fact they might be even worse than your
precious burger with two patties and extra cheese according to a study done in 2009 because brains
are apparently weird the simple presence of said healthier menu items is enough to make you feel
better about your fast food order it doesn't even need to be a salad you can order a greasy burger
and still feel the same satisfaction because you know the option of a salad is there this
phenomenon is called vicarious goal fulfillment basically just seeing those leafy green options
can satisfy your goal to eat healthily talk about the perfect diet plan i failed sarge this
is my second burger okay i lied it's my fourth tracking your order can i order ten pepperoni
pizzas please i've got a bit of a birthday uh celebration going on so yeah ten margaritas
ordering pizza has never been easier you no longer need to endure the stress and anxiety of calling
the restaurant on the phone and muttering your way through your order i'd like to order a pizza
now with one click of a button you can get your pizza customized ordered and delivered right to
your door thank you internet and for some places it goes even further with a tracking system that
allows you to know exactly where your pizza is at the domino's tracker for instance can tell
you when your order has been received when the employee started making it when it goes
in the oven and when it's on its way to you it seems like the perfect technology to accurately
know the status of your beloved pie however the information can easily be manipulated and not
in your favor you see it's the employees who enter all of that information so they can easily make
your order seem like it's at a different stage than it really is yes the tracker can show you
where the driver is with your pizza which is always pretty accurate it's the other steps
that can be misleading for example if the manager doesn't like the orders sitting on the shelf they
will dispatch the order before a driver is ready to take it but it won't say that on the tracker
instead it'll say that it's passing quality inspection meaning it's sitting on a heated
rack if you've been waiting for a pizza that supposedly left the store an hour ago now
you know why it might make the store's prep time more impressive but it's really just one big lie
you are so busted we've got more just tap or click another great video leave a comment
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