Hey, Marianne DeNovellis here with the Six Figure Mastermind. Welcome back. Today
we're going to talk about how to build really strong relationships with your
customers, you know they're the root of your business, you know they're the root of your
success so let's strengthen that bond.
Business is all about relationships and if you want to be successful in business,
you've got to have great relationships with your customers. There's very
specific things that you can do to cultivate a super strong relationship
with your clients and the super strong relationship with any mentors they may
come across, it comes from both sides a relationship is built from two sides of
the bridge, let's build the bridge, let's make it happen. If you want to have a
great relationship with your customers, you've got to have an active experience
with the customer, that means if the customer is purchasing from you, that you
want to be there every step of the way and when they say the fortune is in the
follow-up, that means the fortune is in the follow-up. When we say the fortune is
in the follow-up, here's what that means, the follow-up means, I've had a contact
with you and I need to make another one, that follow-up may be before or maybe
even after the sale but here's the thing the customer wants to be with you the
entire time because they've opted into your product or service which means
they've opted into your lifestyle. Check out our other videos on how to build
customer loyalty, you're going to learn a lot about the lifestyle and people
nowadays are drawn to a less professional approach, meaning that we've
seen the days of people in front of the guru, we've seen the guru in front of the
stage, the inaccessible one who knows all the answers and and has no relevancy to
to us as normal people, we saw it in the presidential elections just a few years
ago. Do you remember when Mitt Romney was running for president and they said, oh
people don't know, can't relate to him because he's not familiar with you know
how, people show up in life and he's not familiar with being and whatever it
is, people had a huge hissy fit after they realized that they didn't feel
really close to this person because there was this professional heir that
was going on. When that professionalism is stripped away, the guys
the professionalism is stripped away and you see the real and genuine authentic
person behind the professional persona, people are drawn to that. Think about the
people that you admire most. Do you remember watching Susan Boyle on
American Idol? Do you remember when she walked out onto that stage, dressed
beautifully and she blew the judges away because
of how talented she was, of how vulnerable she was. She was an incredible
example of this, of just being her and going for it. Now there's something to be
said about being refined, about being polished, about being presentable, those
are all good things, those are all wonderful things but if you start to
pretend that you're something that you're not, people feel that, people will
feel that and they won't want to do business with you because there's some
level of inauthenticity which means some level of fake which means some level of
lie which means don't touch, don't want anything to do with that. So let me give
you a couple of examples. I have a colleague in the business who is very
very concerned about how they appear and about how their lifestyle appears and
about how they look and they've kind of put this this mask up that says, you
must obey and go with what I put up is my mask so that I can feel good about
me, so that you can feel good about me and if I make mistakes, no one can
know about it because I'm the one that's supposed to know everything and to be
honest, I at one point fell into that trap too, of oh gosh, now I'm the one who
knows everything and now I can't make mistakes otherwise what would
people think? You know what they would think? They would think you're human,
that's what we're all doing, we're all figuring this thing out and even the one
who knows so much about their field and their craft and they have success and
results to show it, I got news for you, they're still making mistakes, they're
still goofing up sometimes but the brilliance of them is how they get back
up again and that's what the public wants to see, that's what your customer
wants to see, they want to see the real person behind all of the fancy lights
and behind all of the logos and behind all of this. I'll give you another
example of this. I recently became friends with Grant Thompson, many of you
may have heard of him, he's the king of random, he's got an amazing YouTube
channel right and over her next door. Grant is an amazing human being and I
knew him as this rockstar person and when we got into an arena where we could
actually strip away all the titles, strip away all the the fame and all of the
labels and all of the logos and all of the business and get down to the nuts
and bolts, I actually developed an amazing relationship with him and his
wife in fact, we go and Lowes Airsports gym every now and then
together, about once a week and we go play and we just have fun and I'll watch
as people come up to him and they'll recognize him and say, "Oh my gosh, you're
the king of random, can we take a picture? That's so cool to meet you." And I love
that fandom and that super high energy and it's super fun but people
will put this funny chasm between themselves and someone they admire that
says, somehow we're different and somehow I can't be like you and if you're in
business for yourself, you know that that chasm can't be made by you, you can't
control it if your fans like you, you can't control it if people are
starstruck or not and how they show up to but you can say, you know what, I'm a
real person, I'm just figuring this out. Yeah, it's cool, I have a bunch of success
but I still have things that I'm working on, they still have places where I can
mess up and be vulnerable. As long as you can maintain that humanity, that's what
actually attracts people to you. One of my most successful stage presentations
were was one that I actually had a breakdown on stage, I had some emotions
come ups and tears, some breathless moments where I wasn't speaking very
well and after that presentation, I had more people walk up to me than probably
any of my other presentations, some of them combined because of how relatable
it was. When we say get rid of the professional approach, we're just saying
be relatable. Be human. It's okay to be flawed, it's okay to mess up and in fact,
people relate to you way better when that's the case. If you want to build a
strong relationship with your customer and not only do you need to be an active
participant in what they're doing, not only do you need to be relatable, it's
time to get a good memory. I remember reading it with Ed Wade, he's one of
the top business producers that I have ever met sold the last company for
billions of dollars and when I met with him, I had met him twice in my entire
life. I was so impressed by this man because the second time I met him, he
asked me how my husband was doing and I remembered that he was a chef. I was
blown away that he remembered that little bit for me. I don't know if he
stalked to me on Facebook and found it out and just looked me up before
I came in the room or what it was and frankly, I didn't even
care because I felt how genuine he was with me, I felt that he really cared and
really was concerned about me and what I was working on and about my
relationships. I admired that about him so when I saw that he did that, I thought,
you know what, I need to care about what other people care about. You know, back in
the days when there were switchboards and when you called someone you would call
the operator and they plugged you in literally to the person that you wanted
to talk to you and kind of listened in on every single conversation that ever
happened, do you know what the number one most common word was that was heard over
those telephone waves? Take a guess. What was the most common word? You could guess
like, "me" or "hello" or "hi". The most common word recorded on those telephone waves, "I".
Single-letter, lots of meaning. People are most interested in themselves so be
interested in what your customers are interested in meaning, be interested in
them, that is the most genuine and authentic way to grow your customer base
and to grow those customer relationships, is to be interested in what your
customers are interested in, take an interest in what they're talking about,
look up what they're doing in and find out. Facebook is an open forum, guys,
find out what your customers are doing, find out what their lifestyles are like,
find out you know, what they're struggling with, especially if you're in
a coaching relationship with them which means you're spending time with them on
a regular basis, ask them about their lives, keep tabs on what they're doing,
offer to help where and if you can and build that amazing customer relationship
so you've got amazing customer relationships because you're being
vulnerable, you've got an amazing customer relationships because you've
got a good memory and you've got an amazing customer relationship
because you're taking time to experience the customer's experience right
alongside them. Your customers are your best friends, at least that's my favorite
kind of customers, people I love to spend with, people I'd love to hang around,
people I love to be around and you guys, let's hang out, let's spend some time
with each other in the comments right here, I want to open up this discussion
with, what is your favorite way to connect with people, especially if
they're brand new people that you've never met, maybe online, maybe out in the
public, who knows. Hit the subscribe button, let's chat tomorrow.