- On this episode we tackle is Reddit sold out already?
Embedded Facebook videos on your website.
And how do I build a digital team
inside of my print and TV agency?
You ask questions and I answer them.
This is The #AskGaryVee Show.
Hi everybody, this is Gary Vay-ner-chuk
and this is episode 87 of The #AskGaryVee Show.
Before I get into the show, I want to give
a huge shout out to all the VaynerNation that's watching
live on Meerkat right now and who jumped in
and gave a little sharey share share to the video
I just put out on Facebook.
We can link it in the comments on YouTube.
We can't put it up here because it has to be
on GaryVaynerchuk.com.
Correct? Correct.
But linked in the YouTube I know a lot of podcast listeners
are listening so if you jump in and you go
to Facebook.com/Gary a video I just put up
a little bit ago an original video we've been making
these videos DRock, Staphon, the whole video team
has been crushing for me.
I'm really proud of this one it speaks to my essence.
The inception music is exciting
and most of all I just am really grateful
for the Vayniacs, the VaynerNation
that just did that for me.
Big share up, a little right hook on Meerkat before
the show so thank you.
And now let's get into the show.
As we get into the show first I want to show Stunwin
who you know has been a rare appearance lately.
It's been very, very, very much the India show here.
But it's good to have you in the house Mr. Stunwin.
- Taking it back to our roots.
- Roots baby roots.
- Alright--
- You sound like Eric Kastner when Mott became a celebrity.
(laughs)
On Wine Library TV that's for you old school Vayniacs.
Alright I like Crush It! up here too.
Let's get the show on I'm lollygagging.
- Lewis asks "Where would you start in building
a digital team within a traditional TV or print agency?"
- Lewis there's an interesting thing that I believe in very
much which is you are what your actions show you are.
It's very similar, I'm probably affected by Bill Parcells,
in football legendary hall of famer coach Bill Parcells
former Jet coach always said you are what your record
says you are because everyone's like we're eight and eight
but we could have been 10 and six if we you know,
but at the end of the day you are what you are.
Thanks Mike.
It's very easy to create a digital practice within
a traditional print or direct mail, outdoor media or PR.
All these agencies now have to shift into the world
that we've created because that's where the dollars
and the momentum and where the story telling is going.
This video will be consumed a hell of a lot more
in YouTube and Facebook native than it will
as a pre roll pop up somewhere.
And so I think it's super important that you understand
you are what your actions say you are.
Meaning it's very easy, go out and hire seven to 12 people
that work in digital social, bring them into your department
and now you have that capability.
Now the key for the CEO or the chairman of the board,
her and his job is to really integrate that new,
we're going through it now VaynerMedia has a new live
division called VaynerLive, it's live events activation.
It's not what we've historically done.
It's activating at Coachella or South By
or things of that nature.
And we're six months in and we still have to integrate it
into the business but we brought in Robert
and other people that have done that work in the past.
Now we have the skill set.
Now how does that practice mold in
to the whole organization?
That's the tricky part, that's where dictatorship comes in.
That's where letting things happen
the way they have to happen.
I'm a big fan of letting things lie so I've stayed hands-off
for the first several six and a half months.
Now maybe I feel like maybe like I'll get my hands
in a little bit dirtier just get it molded in.
Leadership is knowing when to listen, knowing when to talk.
Knowing when to take a step back, knowing when
to jump in and integrate it.
But the commodity of hiring people that have
the skill set to do the work, it's out there.
It's just making the leap to decide to do it.
- Andrew asks "Do you plan on embedding Facebook videos
on your website instead of YouTube videos, and is it more
beneficial to do so if you're not monetizing?"
- Andrew I'm a big fan of Facebook video,
hence the whole rant here early on.
We put it up on YouTube and I clearly just threw my
right hook to Facebook.
Funny thing about me is,
my actions always speak to where my strategy is.
That's an interesting insight I care less about
the perception of having 20, 50, 100,000 views on Youtube
than I do about getting the Facebook virality that
that ecosystem creates.
I'm a big fan of it because the truth is the virality
that Facebook allows you is greater than the virality
that YouTube allows you.
And I think when you're not monetizing virality,
the ability for it to get shared and new people to see it,
the VaynerNation just helped me so much and I asked
for even more, I want people to see this because I believe
it's a good piece of content for me to be a first look at me
because it's really an essence of who I am.
It's a good first look, it's a good first impression for me.
It's also very well produced.
I'm interested in people seeing it.
And right now, Facebook feels like the right place
to send those people so yes, I would be and I recommend
and I think you should, everybody should be very serious
about embedding Facebook videos into their pages
in lieu of YouTube at least for nothing else than context.
You may want to go back to YouTube for whatever rationale
because it's a very important and very powerful platform
as well you may be going into the new subscription product
they have maybe a million different things and reasons
to do it but here's what I don't understand.
You know what you're getting from Youtube from last decade.
By not tasting what Facebook could be bringing to you
is just a mistake in overall strategy.
- Hi Gary Lori Greiner here from "Shark Tank."
I always say I can tell instantly if something is a hero
or a zero but I'm in the wine section here and I can't tell
what is the difference between any of these wines.
Help me.
- Lori, first of all thank you so much for the question.
Big shout out to all the sharks that I've been,
mingling with the sharks lately.
Look Lori, I think everybody has this problem.
I think that buying wine when you're trying to figure it out
you're not going to be able to make a judgment on the label.
Buying wine based on the label crushes my soul.
Buying wine because the shelf talker says 90 points
is the secondary move that crushes my soul,
though Wine Library does that at scale we put
up those shelf talkers 'cause it sells wine.
I think the best thing you can do is form a relationship
with your wine person and have them
really learn your palate over time.
That's gonna work for you 70, 80% of time 'cause you're
not always gonna be by your local wine shop or that person
might be sick that day, duh duh duh duh.
I think the best move in lieu of the wine person is
to try a different varietal every time you go.
By recognizing that trying a gewurtztraminer or a marson
or a russon or a lirac,
or a (mumbles) or a lagrein, cornas.
Trying these different things, (mumbles)
trying new stuff is always a great way to go.
You're scared that you're gonna try something you don't like
but again it's really no different than the advice
I just gave about Facebook video.
When you haven't tried something you can't judge it.
Got it?
The value of trying something and creating the context,
content is king, context is god something I love to say.
This is another version of it.
You got to try new stuff so,
build a relationship.
Steve you know my pal at whaddayou got today?
Oh weird you're recommending a pinotage
from South Africa cool I'll try it.
But no Steve, he's sick today?
Try something, oh I've never had anything from Lodi before.
Or I've disregarded buttery chardonnays for five years.
Let me try another one just to see where my palate is
and where those chards are in California these days.
So mix it up.
- I wouldn't recommend you a pinotage.
It would be very unlikely. (laughing)
- [Voiceover] Rodolfo asks "Do you have a business card?
If so can we see it?"
- Rodolfo I do not have a business card.
A business card in 2015 makes absolutely zero sense.
A business card delivers information.
Take out your (beep) phone and email the person on the spot.
Better, cleaner, never lose the business card.
More efficient, it's right I like to show them,
is this your email?
Good, good, good.
Like pchtaw. (laughing)
- Alex asks "Will Reddit be ruined by future marketers?
If so, how?"
- Alex everything gets ruined by marketers
because marketers want to make money.
Original audiences feel it's ruined.
Will Reddit be ruined by marketers?
That's like asking when you're indie band becomes big,
did they sell out?
Some say yes some say no.
It's really eyes of the beholder.
I'm sure there's people, Steve you love Reddit.
Go to Steve, let's go to Steve.
Steve you love Reddit.
- I do.
- There's clearly more it's more commercial than it was
seven or eight years ago--
- There's people who say it's already been ruined.
- Thank you where do you sit on that?
- I don't think so at all.
- Okay but you feel like people that are even more cynical
and extreme than you-- - Exist--
- have gone there. - Yes.
- And so that's it.
I'm optimist dah, dah, dah, commerce salesman.
Steve is more cynical, more down the line
creating friction and there's people that are completely
out of their goddamn mind that the second Reddit makes
one cent that in itself signifies that it sold out.
By the way I respect that because I'm the extreme.
I look at everything until it makes money.
I'm like that's sold out, the other way, right?
That's too pure.
I think that it's eye of the beholder.
I think Facebook is less sold out today
than it was 26 months ago.
Because I think their algorithm's better, think about that.
26 months later and that's an arbitrary number,
24, 20 you know, I don't even know how I came up with that.
26 months later Facebook is doing a better job putting
stuff in people's feed that makes it feel less commercial
than it did before because the algorithm is getting better.
To me that's wild, that's wi-- I mean it's better for me.
Taking like personal me, it's crazy to me.
They've done a good job, so ebb and flow.
Reddit may do a takeover thing next week with Taco Bell.
All of a sudden Steve will be like arghhh I was wrong.
One week later it's sold out, it's just ebb and flows.
Marketers and business people's jobs are to make money
that will always go against the friction of people
that want to keep things artistic and pure.
It's a good friction point I think the people
that are really special at it can walk the Mendoza line.
You think of an Apple, you think of a Nike,
you think of a Reddit.
I'm fascinated by that.
It's something I try to keep and I think I skew a little bit
more towards commerce and sell out than I do
than artists but that's because I talk about the subject
matter of business that I think one of the reasons
I'm lucky enough to have an audience is
I'm in the jabs business.
You know the right hooks are coming and as long as
I'm providing way more jabs than right hooks,
the balance of the force, Chewbacca style, is in good shape.
That's the scoop, that's the show.
Question of the day is a right hook.
I want you to watch this goddamn video
and then I want you to leave a comment on it.
You keep asking questions, I'll keep answering them.
Hey everyone so here is the Meerkat right hook.
I just posted this video and I tweeted it.
So I just posted it on my Facebook page.
Let's make sure that it's up there.
Just want to go facebook.com/gary yes there it is.
You're seeing it all right.
And I just tweeted it Casey Neistat gave me some love on it.
I'm sorry nice you saw that?
- No not yet.
- Yeah just gave me some love.
Yeah so it's on Twitter, it's on Facebook.
What I wanna understand is, is the VaynerNation willing
to, right now, go to the video
and hit the share button?
Right 'cause that's really interesting to me.
Right now it's at 49 'cause I wanna create instant virality,
little right hook action,
little gameification Meerkat action here.
So we're at 53 who is willing to give me a yes or no,
who is willing to go and give me a share right now
on the Facebook video, who's in?
Who's in?
I'm gonna have to now wait.
(laughing)
And wait.
Oh here we go, yes, absolutely, Shawn thank you so much.
Video feed down what is he saying?
Oh the video feed is down?
My video feed on Meerkat?
I don't think so.
- It sometimes it is (mumbles)
- My wifi's on I'm good.
Yes, yes, yes.
Hang on I'm gonna go do it.
Thank you so much Cody, thank you so much Keith.
Thank you so much ughh, Brad Perry thank you so much.
Too late I already did it thank you, done,
Oh this is gonna be fun to watch.
Let's watch this together, 62.
You got a 62 let me get my refresh.
This is fun.
I got 67.
- There she goes 100.
- 71-- - On a 100.
- I got 72 (laughing)
DRock club's a 100 I called him Dave because I got excited.
(laughing) 76.
VaynerNation thank you so much.
(mumbles) Oh yeah it is a fresh cut thank you.
It would mean so much to me if you guys can pass
on this video I think who did this?
You, Staphon, who did it?
You did it DRock?
So (mumbles) you're always working together duh, duh, duh.
But I thought this was a really good one.
I'm really personally excited about this one
'cause it's one of the first times ever
ever my dad is starring in it.
(mumbles) 97.
(background chatter)
Yay 100 yay!
I want to show them that my dad's in this.
There he is.
Sasha, Brandon, John K.
It's good.
- [Voiceover] The fact that I've been working 19 hours a day
every day for the last 20 years is easy for me it's the only
- Thank you guys so much, 'preciate it.
Right let's get on to the show.
I'll give you a follow on the 'Gram, hit me up on Twitter.
If you want me to do things hitting me up on Twitter's
usually a really good way to go about it.
Cool I appreciate it, I appreciate you absorbing my
right hook VaynerNation and honestly this video
means a lot to me so anything you can do, the share
is huge but whether it's Twitter or email, newsletter,
or blog posts I want to get this out there to the link
to the Facebook means a lot to me.
I'm curious by the virality of the share units.
So thank you so much.
Alright now give it to you Staphon let's get into the show.
Where's India?
- She's ill--
Not feeling well?
I'm just taking one more look 127.
So fun what's the update on the shares?
- We're at 197 shares.
- [Staphon] Woah.
- Let's go VaynerNation, get everybody in, get on g-chat.
Text friends, let's go (laughing)
Where's Tyler let's go!