If you're looking to make money with facebook ads in
2019 then these are the four simple steps that you need to do in order to get started and
Actually be successful with your Facebook advertising now
These are the same four steps that I use in this past year in 2018 to make well over 2 million dollars
with my facebook advertising
So with that said, let's jump into the content so you can know exactly how to get started
even if you are a complete beginner to have no experience with
facebook advertising now
the first most
Important thing that you have to have is you have to have an offer you have to have some product or service that you're selling
And ideally you want it to be a higher ticket item now
I've talked with some beginners when it comes to Facebook advertising and they want to get started with a fifty dollar
product and
the truth is you're just
Really never gonna make those numbers work because it's too expensive to generate a lead and to get those leads and to see your offer
To really become profitable with a fifty dollar product
So if you are a real estate agent, which I work with a lot of Realtors
this is an
Amazing space to be in because you obviously have a pretty high ticket offer when you sell a home you make a pretty big Commission
or if you're selling some product or service that is for a thousand dollars or even more or
If you have a continuity type of offers like for example, I have a software
It's 99 bucks a month
If I know that my lifetime value over the course of that customer is going to be like 8 to 10 months
I know that over those eight to 10 months. I will be making an 800 to
1000 dollars from that customer and so I know it's gonna be worth the money to spend on lead generation to be able to go
Through and acquire that customer so number one
Once again, you just gotta have an offer and ideally it's a higher ticket offer and what I talk about higher ticket
I would say at least
$500 or more or you have some type of continuity offer if it's maybe a lower ticket?
But it's 50 to 100 or maybe 200 dollars every single month so that you know if it costs you
200 or even 300 dollars to acquire that customer that you're gonna be making
$500 or $1,000 or even more on the long run?
Okay
so that brings us into the second key point when it comes to actually making money with your facebook advertising and that is
focusing
100% on lead
Generation now the truth is I get comments all the time on my youtube channel of people saying hey Jason
What is the best advertising campaign to go get more followers on Instagram or more likes on my Facebook page or more?
Subscribers on YouTube and the truth is guys. It's really not ideal and it's not cost-effective to go after
Followers on your Facebook page or Instagram account or your YouTube channel?
But you want to do is you want to first generate the lead?
present them with your offer and then if they don't take your offer or even if they do
Then you can invite them to follow you on Instagram on your Facebook page on your YouTube channel or wherever else you post
Content because the truth of it is you're only gonna have about 2 to 3 percent of the leads generated right away
Actually take action if you have a decent sales message
And so now you've got 97 to 98% of those leaves generated. That actually didn't buy from you
But then if you invite them to follow you on Instagram on Facebook
On YouTube and they're getting indoctrinated with your content you're adding massive value then maybe a couple weeks or a couple months down the road
They'll be like, oh, yeah. I remember that Jason guy. I'm actually gonna take him up on his offer
He's got great content and I'm gonna go buy whatever he has to sell
So when you're setting these ads up makes you're going through and choosing the website conversions
Objective or the lead form objective whatever you want
I like to do the website conversion sending people to a landing page to generate that lead and then after you get that lead
Present them with your offer through a sales video or maybe you jump on a phone call schedule appointments something like that
and then once again if they do not buy or even if they do
Then invite them to follow you on all your different social media platforms get them on your email list and provide massive value
So later on you can hopefully go through and acquire more customers from those leads
You initially generated to make more money and make the sale. Alright, so the third step
So at this point guys, we have or off we have our higher ticket offer
Okay, we've gone through and we're focusing on lead generation
Now it all comes down to are
Targeting with our Facebook ads now the first audience that we want to target with our Facebook ads is our warm audience for our hot
Audience now in marketing and advertising. You've got your cold audience. You got your warm audience. You've got your hot audience
Basically, your hot audience is like your family and friends where no matter what you do. They're gonna support you
they're gonna go through and they're gonna buy through you like let's say you're a realtor and if someone's gonna go through and buy or
Sell a home. They're like, oh man. I love Jason. I'm just gonna go through and use him and that's your hot audience
Whereas your warm audience are maybe friends from high school or from college. They know who you are
They like you they trust you
But you're probably not the first go to just because you're not really top of mind and then you're cold audience is
Basically people who have no idea who you are
They've never even heard of you and they have no idea what you're offering
So it takes a little bit more convincing to actually have them do business with you
so the easiest best place that you want to start is with your warm audience and this hot audience which one of the likely your
Hot audience is already kind of gonna know who you are
but obviously you can kind of like throw them in this whole bundle of your warm audience and your hot audience and this is people
Who have visited your website this is anyone who has maybe engage with your Facebook page or they follow you on facebook on Instagram on
YouTube they're subscribed to your channel, maybe they've watched some videos on your YouTube channel, and basically they are somewhat
Indoctrinated by you and your business or this could even be a list of leads
So maybe you've been doing business for a while now and you have a bunch of contacts. We've got this database
You've got their name their phone number their email address
maybe you have their actual physical address and what we can do with Facebook is we can upload these as
custom audiences and say hey
We only want to show our ads to these exact people
Because we know these exact people they already know who we are
They already like us they trust us and so our ads are gonna perform
That much better now
another key thing to keep in mind is this is the best place to start because if you're not able to have success with your
Facebook ads and generate a lead a decent cost and even have your sales message actually convert with this warm audience
Then once you take it to a cold audience
Once you start to really expand your marketing your sales message and really grow your business. It's not gonna work at all
Okay
So your warm audience is generally gonna perform about three to five times better
Than anything that you're gonna be doing in a called audience because remember your cold audience has no idea who you are
They don't necessarily like like you already because they have no idea who you are
They don't necessarily trust you. And so you got to build that rapport and have a really solid
Facebook ad to capture their attention a really solid landing page to actually go through grab their contact information and then a
Solid sales message that you can actually sell your services. So let's say that your ads are absolutely killing it
They're working amazingly well with your warm audience and then you want to go through and expand your mark
You want to scale your business and take it to more of this cold audience?
Now the cool thing about Facebook is what we can do is create what is called?
look-alike audiences
So this is audience of people who look just like your past customers or look just like people that have visited your website
or people look just like people that have already been in your Lee's database are your
Contacts maybe your friends or family or anything like that
And basically what Facebook does is they go through and they see? Ok, these are their past clients
This is what their facebook profiles look like. This is the age range. This is kind of like their income demographic
This is where they live and these are their habits their online purchase behaviors
Which they've got a whole lot more information on the back end of the Facebook algorithm
Then you even have inside of the Facebook Ads manager
And so what they do is they create a look-alike audience
So people that look just like your past clients and they go create this new audience of this cold audience
But it's more likely to perform very well for you because these are all people
That are very similar to your existing clients
And so when you go and create this look like audience Facebook will put together an odd of a minimum two
million people across the United States or whatever country you're targeting and you're able to scale your
Budget and your ads and your lead generation and everything because you just have a lot bigger audience to work with. All right
So now the fourth and final step of how to actually be successful with your facebook advertising
If you're actually looking to make money
which honestly guys if you're not looking to make money with Facebook ads then I highly recommend just not even worrying about it because that's
Pretty much the whole goal of marketing or advertising for any business
So first you need to have an offer and you need to have somewhat of a higher ticket offer
Second you to focus solely on lead generation
that you can go through and pitch your
Product or service to these people and then follow up with these people
and then hopefully maybe get more sales down the road then third you want to focus on your targeting and
focus on your warm audiences your hot audiences and then
Expand to the cold audiences
But the look like audiences so they look just like your past
Clients and then number four is you need to constantly?
Tweak and optimize your ads and your offer and everything. And so it's always
converting for your business now the biggest mistake that most
Entrepreneurs make or most people that want to start making money online or anything like that is they'll go through and they'll get an offer
And to work for a second and then all of a sudden they'll create a new offer and they'll go through and make that work
For a second and then they'll create something new where you can't really scale like that because you're always having to create new products
Always trying to create new marketing and advertising material and believe me guys
It takes a lot of work and it takes a lot of time
Where you need to go through and just focus in on making your product better
You need to go through focus on making your marketing your stats your lead generation your Facebook Ads everything better so that you can optimize
That one offer that you have now, there's many times where I fall prey to this
I want to go through and create new offers and all this stuff
But the truth is over the last two and a half years. I've been running the same
Exact offer. I have gone through and rewritten my webinar multiple times. I'm always creating new Facebook ads. I'm always creating
Variations of my landing page and I've got it down pretty much to a science where I know
exactly
What ads are probably gonna perform extremely well?
And once I've gone through a test and added a small level I'll go and I'll scale that up and then I've got the same
Exact sales message, but I make sure that I'm making tweaks to see okay
Is this gonna work better than this or is this gonna work better than that?
But keep in mind as you're going through and making tweaks and optimizing only make one change at a time
because the truth is if you go through and you change the
image of the ad and then you change the headline of the ad or you change the
landing page what it actually says the landing page you've changed so many things that if
Your results improve or they get worse or whatever it is. You have actually no idea
what caused the
improvement or for that to actually totally tanked and fail now a big question that I get a lot of times is people say well
Jason like how do I know how long I should run the ad to know if that split test actually worked or didn't work and
The truth is you don't it doesn't really matter with time with marketing with advertising time is irrelevant
It all comes down to data
So if you're spending five dollars per day
You might have to wait about a week or two weeks to actually get enough data to make a smart decision
On the data that came in
Whereas if you're spending a thousand or two thousand three thousand dollars every single day you might be able to make a quick decision
In just a couple of hours because you have enough data to make a strategic decision
So anyway guys, these are the four simple steps on how you can actually start making money with your Facebook Ads in
2019 number one make sure you have an offer a little bit higher ticket offer
second focus on your lead generation
third focus on your targeting your hot and your warm audiences and then scale to your cold audiences with the look like audiences and then
fourth make sure you're always
Optimizing and tweaking the process your ads your sales message you're targeting
Everything is just dial in that one offer
Now if you guys are brand new with Facebook ads, but you want to learn more
I have a 100% free Facebook Ads mini course, that'll add a link right down below this video in the description as
In the top comments
So you could just opt in and I've got well over four hours of
Content on how to go through and set all this up and break down Facebook Ads step-by-step
So with that said guys, I hope you enjoyed this video. And if you did go ahead give it a thumbs up
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Make sure you guys subscribe hit that notification bell because I launched new videos every single week on how to generate more leads
Make more money and grow your business. So with that said, thanks so much for watching and I will talk to you all later