- In this video, I'm going to show you
the actual real secret to a successful e-com store.
No click bait, no lying. It's all free in this video.
Let's go.
(upbeat music)
Hey guys, Sam here from keycommerce.com.
I've been working in e-commerce for years.
Back when I started my first e-com store, back in 2013.
I've worked with dozens of successful e-com stores
and they all had this one thing in common.
The fake gurus don't tell you this,
they just focus on finding a winning product
or just focusing on traffic.
So I want to tell you what these gurus aren't teaching you.
The key to a successful store is this,
make sure that your product solves a problem.
Okay, sounds simple. Let's break it down.
Make sure that your product solves a problem.
Make sure that your product is helping people.
Make sure that you are clearly adding value.
This should be at the core of your business and goals
for your store.
Really, for all e-commerce stores
this is why they're successful.
Okay, so what does this actually look like in action?
Say you have a group of gardeners,
they love using secateurs.
These are little scissor things
that they use for pruning and cutting plants.
But the problem with secateurs
is that it makes your hand really sore after a while,
they're not very ergonomic.
So here we already have a very clearly defined target market
with a very clearly defined problem
that these people are having.
So we can solve this with a new product.
Ergonomic secateurs.
So let's sell them.
We just need to communicate to these people
the value of these ergonomic secateurs.
They already have a problem, sore hands.
Let's just show them
that our product actually solves their problem.
So we create a product page.
We use their language to speak directly to them.
They're gardeners, they'll know if a phony comes
into their niche and tries to make a quick buck.
So speak to them as if you're one of them.
Prune your grevilleas with these ergonomic secateurs.
No more sore green thumbs,
so you can spend more time in the garden you love
while making the most of those scarce winter daylight hours.
Show a video of a real gardener in their garden
using the product.
Show the different plants that it works really well on,
the different positioning, all that kind of stuff.
This is just an example that I came up with just now,
but think about this.
I'm thinking about exactly who I'm trying to help here,
I have a product that solves a big problem for them.
I just came up with this product on the spot
but really see what I'm doing here.
I'm thinking about who I'm serving and helping
with this product and then I'm getting into their shoes
as I sell it to them.
This really is the key to success that most people fail at
when they start their e-com store.
Before you even find your products, stop and think,
who are you helping?
Those mountains of cash in e-commerce
are given to those people that are just really good
at solving problems again and again.
Once you have this recipe down,
you can then start a lot of stores in many different niches
and just keep repeating the process.
Okay, something else I want to talk about
is winning products.
This is what a lot of gurus teach
and they teach it because it's easy.
It's much easier to teach people
to find this winning product
than it is to actually teach people how to solve problems.
Sometimes it does work,
but it's not because it's some magical product.
It's because they did exactly what I'm telling you
in this video, but they did it without even realizing it.
The problem is they have to keep trialing out products
until they finally hit some gold.
That don't realize that it's a winning product
because it actually does solve a problem
for a specific group of people.
They just happened to show it to the right audience
with the right ads and boom, it's a winning product.
But if you just stop and clearly define the problem
before you even think about touching the products,
it's going to be 10 times easier to find a product
that actually does work.
It's basically cart before the horse
and it's so fricking backwards
and it just makes me cringe really hard.
Okay, okay, so finding a product
that solves a clearly defined problem
is the key to a really successful store.
After that, you just need to follow the roadmap
of setting up the store.
Basically, getting the website set up,
getting your email flow set up, getting the traffic set up.
All that sort of stuff.
But that first bit of solving the problem
is honestly the hardest bit.
Once you do that, the rest is really straightforward,
you've already done the hard work.
Here's the overview of the eight big things
that you really need to be doing for your e-commerce store.
I have a lot of videos here on YouTube
where I go through all of these different parts
in different forms.
Go check out my playlist and my channel
and you'll see a lot of tutorial videos there
about these things.
I do recommend really going through these
because all the successful stores
have these eight things all down packed.
The first one is need, finding a problem that exists,
one that you could solve by selling a product.
The second one is the product.
What's the product that you can sell
that solves this problem?
The third one, super easy, website.
Make sure you have a website
that's optimized for conversions that sells this product.
Four, traffic, you got to get some eyeballs
on your product and your website.
This means getting in front of the right people.
Five is fulfillment.
So how do you actually get your products
into the hands of your target audience?
There's many ways to do this,
drop shipping, 3PL, print on demand.
You can even sell the products yourself from your garage.
But just getting them into the hands of your customers
is this step.
The next one is customer service.
This is how you communicate with your customers,
how you collect feedback and reviews
and keep improving the store.
The next one is longevity.
This is huge.
This is all about how do you get those customers
to come back and buy again.
If your customers are out there
telling their friends about your products,
you've basically created an army
of all these marketers out there
that you don't even have to pay.
This is how you build a massive store
and where I've seen stores just blow up like crazy
with just a little bit of traffic.
And the last one is the operations and systems.
Here, we have all the different bits that come together
to make the store work.
This involves stuff like hiring the right people,
automating as much as possible
and the systems and standard operating procedures
you can implement to get hands-off
and focus on the bigger parts of your store
rather than running through day to day activities.
Okay, guys, really check out my other videos
on how to scale up your e-commerce store.
I go through all these eight different things
in different videos on my channel.
I'll leave some links in the description.
There'll be a ton of links there,
you can go through and learn some really great things
about growing your e-commerce store.
If you have any questions at all, guys,
please leave a comment below.
I'll try to answer them as quick as I can.
And please give this video a like
if it was useful to you guys out there.
Please check out my channel, like I said,
consider subscribing if you want to learn more
about growing your e-com store.
Thanks so much for watching, guys
and I'll see you in the next video.
Bye for now.
(upbeat music)