the best niches for digital marketing agencies in 2021 let's do this
okay guys so before we jump into this video today first of all i want to make sure you
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that's hot for digital marketing agencies right or smmas or marketing agencies full
stop whatever you want to call it right there's a couple of things i want to clarify before we jump
into this video because it's something which is it's probably the most over requested video that
i create and i create one of these every now and then to make sure that information is up
to date and you guys are reaching out to the most relevant and profitable niches within your agency
now first of all a niche if you don't know what niche is niche or niche depending on where you
are in the world it's just a business industry so it's a type of business for example a restaurant
or a dentist or an online fitness practitioner they are all different industries or different
niches so that's what a niche is um second of all um there's this big open-ended question around the
digital marketing space as to whether you should pick one niche in your agency and that's going
to be the only thing that defines you from being successful that puts you ahead of everyone else
or whether you should pick free or whether you pick five or whether you just have an open-ended
agency and you target absolutely everybody now um my opinion on this is that you should pick
free niches when you first start out okay and then try and niche down and be as niche as possible
when you have built your agency to a substantial amount of clients because the more niche that
you are okay the fewer companies that you work with the more companies that you turn away the
more attractive you are to particular industries for example if you are trying to compete against
let's say your agency a and and then you're competing against agency b agency you're trying
to target a um tennis coaching business right if agency a specializes in tennis coaching they
are going to sign up that client they're going to be way more likely to sign up that client
than agency b who doesn't specialize in anything and kind of jack of all trades takes on anybody
they can get your hands on because they just want the cash um so there is value in niching down and
focusing on one individual sector and so as i said i recommend picking three niches when you first
start out and then narrowing down i also always recommend picking your passions first this is the
number one most important bit of advice i can give people around choosing niches what industries to
reach out to when they first start their agency um because if you're not working with industries
that you are genuinely passionate about you're not going to enjoy your digital marketing agency and
what's the point in starting a business if you're not actually going to enjoy running it in the
daily operations and so i recommend people picking free industries which they have a genuine interest
in maybe this is something they do in their spare time maybe like golf maybe you're a footballer
maybe uh you like drawing pick something in your personal life and then try and think of industries
you can reach out to within your agency now i always say free because just because you
think you enjoy that industry as a hobby doesn't mean you're actually going to enjoy working with
them and advertising them and so at least if you've got free and you work with three different
kind of industries you can then decide which ones you actually enjoy working with and then niche
down into those later down the line but and there is a big but here your niche is not what defines
the success of your agency it's very frustrating i see time and time again when somebody posts in
one of my groups or on youtube or anywhere else for that matter saying they've just signed up a
brand new client they're having success in their agency they're sharing that success you can almost
guarantee that there's this flood there's a flood of brand new agency owners who are saying what is
your niche what niche are you working in what's your industry dude like that defines why their
agency is successful while they're signing up clients the niche is not the secret right the
niche is not what makes you successful within your agency it's consistency and hitting sales target
that's the only thing that's going to build a successful agency so if you're watching this video
purely because you think i'm going to give you one miraculous niche which is going to make you hit
six figures in your agency you are in the wrong place you're focusing your efforts in the wrong
areas focus on outreach focus on sales targets focus on signing new clients full stop okay
grant over so what are some really good niches to reach out to in 2021 some industries to keep
an eye on well first of all it's safe to say that this year has been pretty crazy to say the least
and businesses around the globe have been forced to innovate in ways that they really didn't think
they'd have to innovate for example restaurants were a really really great niche for digital
marketing agencies at the turn of this year but with everything that's happened so many of them
are shut down so many haven't even reopened i'm in the uk we're back into lockdown right now and we
can't go out and eat out but a certain minority of restaurants have innovated and adopted a delivery
service right whether they built their own app or they're on delivery on ubereats and these are
the restaurants which are still great to reach out to right now because in fact actually you
can generate more revenue for a restaurant right now through digital marketing than you could have
done beforehand because beforehand restaurants were limited by the number of tables they have
in their in their business right but now they can literally deliver to the entire city if they want
to so if their digital marketing is on point and they have great campaigns there is no reason why
they cannot dominate the space when it comes to food deliveries so that's something to consider
now another example of this is with gyms and jim's a great client to start off with with your agency
and if you're not in lockdown right now they're really great businesses to reach out to right
now especially because people want to get back into their fitness because everything has been
screwed up so much this year but we've seen so many gyms innovate so many of them adopt online
models right online coaching live zoom calls with a big community of people doing home workouts
nutritional information online online courses right and these are the perfect kind of products
to be advertised by a digital marketing agency so keep an eye out for the gyms in your local area
who have actually adapted and innovated during this period we then have healthcare healthcare's
another big niche in digital marketing how is that really panning out right now well
if you're not in lockdown again people want to have treatment all the time it doesn't affect you
but if you are companies are still needing to book procedures in advance they're still wanting lead
generation hair transplant clinics aesthetic clinics we're in a world that are very image
with naturally very image conscious people these days because of instagram because of social media
because of the pressure um that society puts on us and so cosmetics lip fillers and plastic surgery
hair transplants as i said a cosmetic dentistry all of these clinics are really great regardless
all of these industries are really great regardless of where you are based in the
world regardless of whether you're on lockdown because these industries still
want to generate leads and pre-book procedures for when they are allowed to reopen again so
again really great niches to reach out to for beginners for lead generation and generally
speaking getting results for those industries is pretty straightforward as well now we also have
real estate when we're looking at brick and mortar and the real estate industry
certainly in the uk right now is booming it's it's larger than ever property prices are higher than
they've ever been and people are still buying because we don't have stamp duty at the moment
and so it's a great industry to be chasing and to be signing up for your agency and then adopt
some kind of a lead generation strategy when you actually happen to sign them up now the reason
why i'm going through everything brick and mortar first is because i always recommend reaching out
to brick and mortar industries when you're first starting your agency i do not recommend new start
agencies to reach out to e-commerce businesses and i think it's very easy for new start agencies to
see e-commerce as this beacon of shining light which is going to make them make a ton of cash
and yes they're very high ticket clients yes generally speaking you can get higher retainers
for e-commerce businesses but i must stress this e-commerce businesses or e-commerce business
owners generally speaking again are tech savvy people they've set up their business they've set
up their fulfillment everything's digital right they're probably not even manufacturing their
products themselves right so they have somewhat of a tech savvy mind therefore they understand
to sell their products they need to advertise and so they already have an existing knowledge
of advertising online and therefore if a new start digital marketing agency approaches them
and says hey i want to run your ads for them and they don't have any experience no case
studies nothing then what reason have they got to sign up with that agency the only power you have
is your ability to convince and to sell right you have less of an advantage when it comes to
education because the business owners are already aware of digital advertising now when it comes to
brick and mortar companies yes these companies are still very aware of digital advertising
don't want it to get cold they're still aware of digital advertising right but they haven't
necessarily tried it themselves and generally speaking they don't know how to execute it
because they're so busy caught up running the daily operations of their local brick and mortar
business which requires them to physically be in a location therefore it's much easier as a
new start agency to convince a brick and mortar business to sign up with them because there is a
much larger knowledge gap also if you're starting off in your local area in your local vicinity then
you have that to your advantage as well because you're somebody local and people generally like to
work with other people who are local think about it if you're based in birmingham in the uk and
you're reaching out to i don't know an e-commerce brand in new york right this new york e-commerce
brand isn't going to work with a birmingham-based digital marketing agency who's got no experience
no credibility no case studies whatsoever right they're going to work with someone local who's
already got that stuff and even if they don't have that stuff at least there's someone local to them
so they actually understand their local market so you're much better off starting off local
building your case studies getting your experience and then expanding out from there okay so i always
recommend with your niches start off local brick and mortar and then move on to e-commerce later
down the line now with e-commerce there really are thousands of sub-niches that you can reach
out to and a few of those exploded at the start of this year we worked with garden furniture company
at the start of lockdown everyone was at their home and we got between 60 and 80 times return
on how to spend month one month for these guys we had them signed up on a 10 roads deal so we made
an absolute killing with that business we still work with them right now some agencies went crazy
on the home fitness thing and those companies sold out any kind of home supplementation or
online fitness any kind of business like that really did explode but i wouldn't recommend
just focusing on those businesses now because you've kind of missed the boat when it comes to
when it came to that boom that being said one industry which is really going to prevail and
continue to grow is health any kind of health e-commerce brand any kind of product which is
related to health will continue to grow throughout the years now as a culture we are generally more
health conscious but with e-commerce looking at it as a broad spectrum i always recommend falling
back to the picking your passions thing because there are thousands of sub-niches
it's impossible for me to give you a list of all the ones which are highly profitable because there
are so many of them that are highly profitable so pick the industries you are genuinely passionate
and genuinely interested in test them out first reach out to them sign them up and then work out
whether you actually enjoy working with them but please just do that if you already have a couple
of clients you have some case studies have some testimonials don't try and run before you can walk
yes there are unicorns out there that started off straight away in e-commerce but generally
speaking the majority of new start agencies will struggle to sign up e-commerce business and
that's me being completely honest with you whoever else you're watching who's telling you otherwise
is talking [ __ ] bottom line okay guys that's the end of this video one final thing i want to add on
is avoid startups regardless of the niche trust me there will be a headache for your agency
when you're first starting out so avoid them i won't get into a run right now about it maybe
i will in the future but yeah avoid startups because generally there's a low budget there
the expectations that you're going to turn a profit very very quickly when in reality it's
probably going to take three to six months to turn a profit if they don't have proof of
concept they don't have existing customers they don't have existing traffic bloody bloody blah
and as a new start agency this can be really um disconcerting this can be something which
really kind of throws you back makes you think that you're not doing a good job when in reality
it's just that the quality of the client isn't good enough for your agency or isn't good enough
to be advertising or just needs a lot of time to get to the point where they're turning over
regular profits and higher roi so anyway i'm not going to jump into that because i could run about
that for ages that's the end of this video guys i hope you've got value from this please do uh drop
a comment down below with whatever niches you think are hot right now and in 2021 and uh in
the future as well what we need to look out for for other agencies and yeah please do make sure
you're subscribed it's the first time you ever watch my content thank you again so much for this
plaque i appreciate every single one of you and i will see you all again very very soon cheers guys