Little small details like that can make a difference and that's why I really wanted
to mention this specific tip in this video.
[inaudible]
what's up everyone? Welcome back to my channel, the best place for new coaches, content creators
and entrepreneurs. Now in today's video, I am feeling really nostalgic because I'm basically
doing a very similar video that I did last year, which is all about how to start a successful
YouTube channel in 2019 and how to grow to a thousand subscribers fast. Now in today's
video, basically that's what the video is about, but I am making it a little bit more
relevant to 2020 and I'm also going to be incorporating some things that I've learned
along the way because obviously since that video I've grown a lot as a content creator
and I've also, I dunno, just had a lot of ability to trial and error this entire year,
so that's why in today's video I am going to be sharing some different things and maybe
some contradicting things that I mentioned last year.
Now. Before we begin though, there are some special shout outs that need to happen. Before
we dive into this week's awesome video, we want to shout out the comment and YouTube
channel of the week. Thank you so much, relieving these kinds of messages onto last week's video.
Not only this, we also want to shout out the Instagram story and profile of the week as
well. Thank you again for shouting out our videos. Now if you're watching this and you're
wondering how can I get featured in the next video, it's very simple. Number one, you could
either leave a comment below on this video or you can take a picture of this video and
share it with your audience on Instagram. Just don't forget to tag me now. With that
out of the way, let's just dive right into this week's video. All right, so I'm going
to kick off this video with the whole niche situation.
Now, last year when I posted this video, I talked about the importance of having a niche.
Second piece of advice that I have is to actually pinpoint and nail down your niche. Now this
year going into 2020 I have a different opinion on that. I know that I always talk about the
importance of having a niche, having a niche, having a niche, and that's really important.
And then let me tell you why it's important because when your followers are your subscribers,
your potential subscribers are going onto your channel. They need to know what is this
channel all about? Why should I subscribe? If Patricia is going on your page and you're
posting random stuff, she's going to be confused as to what to expect from you. Not only this,
from an ad revenue standpoint, there are certain niches here on YouTube that make more money
than others, and also if you have a very consistent niche and it's very clear about what your
niche is, it's going to be a lot more easier for advertisers to really understand how to
pay you, what category you belong to at the type of ads that they want to put in your
videos.
That is important stuff. However, my advice, if you are thinking of starting a channel
in 2020 is that instead of thinking about the niche that you want to belong in, really
think about who you're trying to target with your channel. And when I reverse engineer
my success here on YouTube, I mean I grew from zero to 100,000 subscribers in one year
alone, which is insane. But if I really reverse engineer my success, I realized that in the
beginning when I started, I didn't have a niche either. And it's kind of crappy to put
that expectation on yourself that from the get go you need to pick a niche and it's going
to be really hard for you to do that because you don't really know what you have to offer
yet. You don't know what people want from you and you don't even know what you want
yourself.
That's why when you instead think about your target audience, it's going to actually make
the content creation process a lot easier and eventually your niche will find you. So
let me give you an example here. When I started my channel, my channel was really dedicated
to a millennials and it was dedicated to college educated millennials who just graduated and
are now realizing, crap, I hate my corporate job. Now when I think about this profile of
a person, he or she has a lot of different interests. Maybe they're interested in getting
their finances in order because school never taught them how to, you know, get their life
together in terms of budgeting. Maybe they're interested in social media, maybe they're
interested in learning how to quit their job. And so on my channel, I did all these topics
that would cater to that specific person that I had in mind.
And then eventually I realized, okay, so it seems like the social media videos are really
taking off. And so I niche down and I establish my niche that way. But I do want to let you
know that if you're just starting out here on YouTube, don't put the pressure on yourself
to really think about that niche yet. Instead, think about the person or the people that
you really want to target with your channel. Think about their interests. Think about the
things that they're looking for online and then do your videos that way and then eventually
you're going to be able to see which videos are doing better than others and then you're
going to be able to find your niche that way. Now moving onto my next tip for those of you
who are interested in starting a successful YouTube channel in 2020 is to create searchable
content.
Now, this tip hasn't changed from last year. I still stand by it and basically what it
means is that when you're starting out blogging or doing things that people aren't necessarily
searching for isn't really going to perform well on your channel. Even to this day, I'm
just slowly considering blogging after a whole year of doing searchable content here on the
platform and the reason why is because like I said, no one is searching for your day in
the life. No one is searching for what you're doing on the weekends or the weekdays. Maybe
your friends care, but the internet does not care about that. That's why it's really important
that you're really thinking about what are people actually searching for. On the internet,
what are they searching on Google, what are they searching on YouTube and then create
your videos that way. Now I have a resource for you right here.
If you're just starting out and you really want to learn how to come up with content
ideas and this video will actually help you a lot, but basically a rookie mistake that
I see a lot of people doing is that they're not really thinking about what is being searched
on the internet and instead they create content that is very me-focused instead of other people
focused. Now on the topic of searchable content, my next tip for you, and this is going to
be probably the juiciest tip for any new YouTube or who's getting started, is to care about
S E. O. Now what is SEO is search engine optimization. You basically want to make sure that your
videos, if someone is searching for them, that it's going to show up and that's why
SEO and optimizing your videos to be SEO friendly is going to be super important.
Let me break down what I mean by this. Now when we're thinking about SEO specifically,
what we're talking about is the key words that you're using in your titles, in your
tags and in your description, but not only this, what you're saying in your video also
matters as well because YouTube automatically will be transcribing your videos or even if
YouTube not transcribing your videos, you could be using a platform like rev, and by
the way, I have a $10 coupon code if you would like to use rev instead. But basically when
you're adding captions to your videos, that also contributes to you ranking well in the
algorithm through search and through better SEO. And so if you are very intentional with
the title, the tags, the description, and the things that you're saying in your video,
it can help you become a little bit more searchable.
For example, let's just use this video as an example. Now for me in this video, my main
keywords are obviously going to be starting a YouTube channel. How to start a YouTube
channel, starting a YouTube channel in 2020 how to start a YouTube channel in 2020 all
of that. And I'll make sure that my title will include those words. So the title of
this video is how to start a successful YouTube channel in 2020 not only this, I make sure
that these keywords that I've chosen are also going to be in my description and in my actual
tags. But beyond this, I'm also making sure that I'm kind of saying these words in my
video to ensure that when YouTube is automatically transcribing the video or when I'm manually
transcribing the video of myself, which by the way, pro tip, I like to personally use
rev to transcribe my videos because oftentimes YouTube makes a lot of mistakes with their
transcriptions and I want to make sure that the algorithm can truly read everything that
I'm saying in my video so that I can rank higher.
So that's why I use rev, by the way. So I just wanted to mention that, but basically
I make sure that I'm also saying these selected keywords into my video as well so that all
in all, everything in my video is truly optimized. And I think that it's important that I mentioned
this because I feel like a lot of YouTubers, they tell new YouTube brewers to create searchable
content, which is basically what I said earlier on in this video, but they're not necessarily
setting them up with the tools or the knowledge on how to create searchable content beyond
just what the video is about. Little small details like that can make a difference and
that's why I really wanted to mention this specific tip in this video. Now moving onto
my next tip on how to start a successful YouTube channel in 2020 is this, and that is your
thumbnail matters.
Now this is important because I know some YouTubers will say, Oh, it doesn't matter,
blah, blah, blah. But it does. And the reason why is because if you've followed my tips
from now until this point, if your thumbnails aren't good and they're not attractive enough
for people to even once a click on your videos, then all the tips that I gave you just kind
of go down the toilet, right? It doesn't matter if you have searchable content or that you've
eventually established your niche or all of that. If that person isn't even feeling compelled
to click on your channel or click on your video. That's why I'm going to share with
you a couple of small things that you can do to make your thumbnail stand out or just
general the rule of thumb to keep in mind of when you are creating your thumbnails.
The first is you want to make sure that even if someone is standing six feet away from
the computer, that they can still read your thumbnail. Now what I mean by this is I see
a lot of new YouTube ERs use really small texts for their thumbnails or they're using
really fancy texts that are, is very, very hard to read. That's why you want to keep
it simple. You want to find a font or something that's very big, very bold and very legible.
Not only this, this is something that's very important to keep in mind up because now more
and more people watch YouTube videos on their mobile phone, so if it's already small on
desktop, imagine how small it's going to be when people go on their phones, right? So
you really want to make sure that if you're adding text into your thumbnail that it's
legible.
Not only this, if you are adding text to your thumbnail, and by the way, you don't have
to add text your thumbnail in order to be successful here on YouTube, but you want to
make sure that you're keeping it short and sweet, okay? Don't put a whole storybook on
your thumbnail. Really make it three to four or even five words is already a lot into your
thumbnail on top of this. When you're thinking about your thumbnails, also make sure that
you are being consistent with your branding. Now keep in mind that eventually as months
go on or weeks go on, you can totally change up your brand. If you want to hear on YouTube,
it takes literally two seconds to swap thumbnails. However, it's very important that you stay
consistent with your branding because a lot of times you are competing with a lot of people
in the recommended section.
When people are watching your videos and you want to create binge worthy content, that
means that people need to be able to recognize which videos are yours. That's why if you
look here on my channel, I'm pretty consistent with the branding so that if my viewers are
interested in seeing more videos, for me it's a lot easier to find on the slew of videos
that are already available here on the platform. As an addition to this. Speaking of thumbnails,
this is my rule of thumb is I always make sure that all of my text or everything like
that is on the left side. And the reason why I say this is because on the right side generally
there are a lot of icons or timestamps that YouTube is using and that has a very high
chance of covering some of the texts. So that's why I always make sure that my fonts and my
techs and everything that's important is on the left side.
Now at this point I pretty much you put a video within a video and I shared with you
a lot of steps on how to do thumbnails and all of that, but beyond everything else, I
also have a whole playlist to set you up for success on YouTube. I have how to script your
videos, how to batch create your videos and even more tips when it comes down to SEO and
everything like that, how to go viral, all these different things about YouTube. This
is just a starting point. Everything that I said here is a starting point. So if you
are interested in starting a channel next year, make sure that you watch my videos that
are in this playlist. It's going to help you a lot, but more importantly, one of the biggest
things that I want to tell new creators is that you just got a start and this is coming
from someone who spent years thinking about doing a YouTube channel, buying all the equipment
and doing all these things, but never fully committing to it until it got to a point where
I was pretty much going through a quarter life crisis and decided to do the damn thing
finally and now, you know, fast forward a year later, I have built an entire business
thanks to YouTube and I have grown my channel by a lot and I have met incredible people
through the platform.
That's why my biggest, biggest advice to you if you're watching this and you're on the
fence of starting a channel, is to just start anyways. If you got to the end of this video,
thank you so much. I post a lot more content surrounding YouTube, like I said. So make
sure you check out these two videos that I have right here as well. As always, guys,
I appreciate you. I hope you guys have a great day, a great week, and a great life, and also
good luck on your channels in 2025 guys.