in this video I'm going to show you how
to create a new website for your
business even if you've never done it
before and I'll walk you step by step
through how to turn your new business
website into a sales and marketing
machine so if you've got a business and
you still don't have a website that
you're proud of then you're really going
to like this video because I'm going to
go over the top five things that your
website needs to have I'll show you how
to optimize it for search engines and
what kind of content works best and I'll
show you what may be the coolest thing
of all which is where you can get both
your website and your website hosting
for absolutely 100 free both now and for
forever
that's right my friend I said completely
100 free website and hosting now I
appreciate that sounds way too good to
be true but stick with me grab a pen and
some paper or the notes app on your
phone fill up your water bottle or
coffee cup and we'll get rocking and
rolling also a big thank you to HubSpot
for sponsoring this video but more on
that later for now let's Dive Right In
with the five things that your website
needs to succeed starting with number
one simple cells can I tell you a secret
it's something that not a lot of people
know outside of the marketing world but
I feel like I can trust you so let's
keep this between us so here's the deal
the reason that most websites don't work
isn't because they're not pretty it's
not because they're not fast and it's
not because they're not optimized for
search mobile or user experience though
all of those are important so I'm gonna
be giving you tips for all of that in
just a minute no the reason that most
websites don't actually help the
business out is simply because they're
confusing either stuff to the brim with
everything you can think of about your
business or offers or suffering from
what I call the curse of the lost
treasure that was weird but I'm me
explain I want you to imagine for a
second that you're a pirate and hang on
Ah that's better I want you to imagine
for a second you're a pirate and you've
got a chest of gold that you want to
bury somewhere so you can come back and
retrieve it later so you draw a map a
treasure map but because you're smarter
than the average pirate you decide to
add a bunch of other treasure chests to
the map just in case somebody finds it
now you and I both know that the real
treasure is in this chest right here but
to everybody else all it looks like is a
map full of chests and after digging in
a few spots and coming up empty-handed
they'll probably just give up and move
on and that's what 98 of visitors to
your website are doing checking out your
website not finding the treasure chest
that they're looking for and then
leaving never to be seen again seriously
98 of them and I'm not just making that
statistic up as the average website out
there only converts at around two
percent somewhere usually between one
and three percent depending on your
industry the solution to this then is to
guide them straight to the treasure and
making sure that your website content
navigation is clear and easy to follow
and understand first by putting your
main cult to action your CTA which is
the main thing you want them to do right
at the very top of the page when they
first land on your website but I'll talk
more about that in just a minute and
next by making sure you're keeping
things as simple and organized as
possible this means keeping your
navigation down to as few relevant Pages
as possible usually home about Services
contact and maybe a Blog if you have one
and it means making sure that you're not
using Fancy Pants words and jargon and
Technical lingo if those aren't the
words that your customers actually use
or as I heard Donald Miller say if you
confuse you'll lose next let's get a
little more tactical and talk about a
way to structure your website for
Maximum Impact in a way that pleases
both the search engines and your
visitors back in the day I can't believe
I just said that back many many many
years ago the secret to website success
and sales and customers and more traffic
than you knew what to do with was all
about that SEO game which came down to a
combination of acquiring backlinks and
keyword stuffing the backlinks tend to
be collected on mass often coming from
less than reputable sites but they
always worked until they didn't but the
keyword stuffing that's where things got
really interesting because it often left
the website being basically completely
unreadable to the average person alright
so here's what I'm thinking we put on
the home page for the new website
company we at Acme websites offer
website design website development
website optimization website SEO website
build website create a website create
website website website website website
website unsurprisingly the search
engines caught onto this tactic and
punished any website that was using it
by banishing them to the Wasteland the
Wasteland known as page two and so a new
strategy was born out of this a way that
would give the search engines what they
needed in order to accurately and
adequately Rank and track your website
as well as making sure that you're
providing a generally positive user
experience for anybody that happens to
come across your site now don't get me
wrong keywords are still important very
important in fact but you do need to be
crafty and creative and make sure that
you're using them in the right way so
that you stay on Google's good side
otherwise your website is likely to
suffer the same fate as those early 2010
websites getting kicked off the first
page and sent to the least visited place
on the entire internet page two so
here's how to do it right first make
sure that you're using the right keyword
for your business by doing just a little
bit of keyword research you can do this
through any number of different search
engines or Google's Keyword Planner or
the easiest and probably fastest ways
just by visiting Google Trends and
typing in your business as primary
keyword then all you have to do is
compare that against other keyword
options in order to choose the right one
for you now sometimes the difference
between search volume and interest is
going to be pretty small like you can
see here with the difference between
lawn irrigation and lawn sprinklers but
this isn't always the case so make sure
that you're using the language and the
words and the Search terms that your
customers are most likely to be using
then you want to make sure that this
main keyword shows up in four different
places the first place is the URL which
is your website's address and this is
easy to do just by creating a new page
on your website and including the
keyword in it then you also want to make
sure that you're including the keyword
in the title of the page as well as the
headings then of course make sure to
include it in the main content of the
page which is known as the body now if
all you did was put your main keyword in
the URL and the title and the headings
and the body well the search engines
would call this thin content which is
really just content that provides little
or no value at all to the viewer so the
next step then is to beef it up a little
bit by adding some stuff to the page I'm
talking about more text more images
maybe some videos if you got them you
know just stuff good stuff ideally
relevant stuff helpful stuff but stuff
nonetheless now if putting all of this
together sounds a little bit confusing
or a little bit overwhelming then don't
worry I've got good news you see I've
got a little trick up my sleeve that's
going to give you access to a free easy
to use website builder as well as free
hosting on which to put your new website
for free so to show you that I want to
give a big thank you and quick message
from this video sponsor HubSpot and
quickly introduce you to hubspot's free
CMS tools here's the deal your website
is one of the most important tools you
have to craft a delightful customer
experience and grow your business but
trying to build a website yourself can
be a nightmare without technical
knowledge or coding skills so this is
where hubspot's free CMS tool steps in
by empowering you to build your very own
business website quickly and easily with
flexible themes drag and drop page
editor premium Cloud hosting for
absolutely free but more on that in just
a second plus forms live chat and
website analytics that allow you to see
and actually understand what's working
okay now let's talk cost after all
there's nothing worse than signing up
for a free 14-day trial only to later
realize after hours of Blood Sweat and
Tears that things just weren't as you
were expecting and that free trial turns
into two weeks of sunk costs this is why
hubspot's free content management system
tools are 100 free forever this means
you can leverage custom domains premium
hosting and more to grow your presence
online and also get access to other free
HubSpot tools like email marketing
meetings live chat and a whole lot more
so make sure to click the link in the
descriptions below right after this
video and start building your very own
very free sales and customer generating
website today okay the next thing you
need then is good hosting so let's talk
about that now and again how to get it
for free I want you to think of your
website like a brick and mortar store
location a place that customers need to
drive to in order to buy something now
if the road out front of your store IE
website is busy or backed up or blocked
with traffic or construction then it
doesn't matter how good your business is
because nobody's going to be able to get
there so nobody's going to be able to
buy from you so if your website is the
actual physical store then that road out
front that's your hosting this is where
your website lives this is the access to
it this is the path that makes sure that
customers are showing up steadily and
consistently and reliably this is why
making sure that you have good solid and
reliable hosting is just so incredibly
important now I already talked about how
to get free hosting with HubSpot but
here are some other things that you want
to keep in mind when you're looking at
hosting options first make sure your
site is automatically protected with
some kind of 24 7 security and threat to
Tech SSL and Waf which stands for web
application firewall just in case you
were curious next fully managed hosting
is better than manual monitoring as the
host can watch to make sure your website
stays up and running as well as keep an
eye on your website's speed and
stability and security monitoring
finally beware hidden fees and other
gotchas that may spring up out of
nowhere again a benefit of using a free
forever hosting option like the one I
have linked up in the descriptions below
okay with that said next let's talk
about turning those visitors into
customers and clients with a primary CTA
fun fact about your website that you may
not have known your website is kinda
like a dog in that it works and performs
best when it has a job to do my dog for
example loves to play fetch and to
retrieve things he likes to pull kids on
a wagon and he likes to do basically
anything that I can get him to do but
the second I don't have a job for him he
gets all squirrely he gets bored and
chews stuff and wrecks things all kinds
of nonsense which is exactly what
happens to your website and more
specifically to your visitors when they
show up at your website and they're not
really sure what to do I mean they're
probably not going to wreck the play
laser chew your stuff up but they
certainly won't buy or click or call or
do anything that you actually want them
to do now I already talked about this
briefly when we talked about how to
simplify and streamline your website but
this next part is so important it really
does deserve a section all to itself and
that is making sure that your main call
to action also known as the CTA the main
thing that you want a visitor to your
website to do is crystal clear and
almost painfully obvious for example the
main thing that I want someone to do on
my website is to download a free
marketing cheat sheet and to join my
email list so you can see that when you
visit adamarhart.com the very first
thing you're presented with is that free
marketing cheat sheet it's not an offer
to my course or to subscribe to YouTube
or anything else like that it's the
cheat sheet seriously take the cheat
sheet so ask yourself what is the one
main thing you want people to do when
they visit your website then make it
easy and obvious for them to do it by
putting it top and front and center
right there smack dab in the middle of
your homepage then once that's done it's
time to add the next element to your
website which is one of the most
powerful and effective ways to increase
leads and sales and customers and that
way is using a simple psychological
trick or hack or principle known as
priming what if I told you you could
influence the kind of decisions people
make when they visit on your website
just through the use of simple images
essentially guiding them down the path
that you feel is most beneficial all the
while having them believe that they're
making their decisions out of their own
free will
tricky maybe even a little bit evil but
it's just basic psychology and a
condition known as priming which occurs
when exposure to one idea or concept
spills over and impacts your response to
another related thing but to give you an
example let me tell you a story about a
study that was done by mandolin Johnson
about how the images placed on a website
impacted and influenced customers buying
decisions here's how it worked
participants in the study were shown a
car website using one of three different
background images the first image was
green with money on it the second image
was red with flames and the third group
of people were the control group and
they were exposed to an image that was
just plain white what the researchers
found though is incredibly interesting
you see when the group of people that
were exposed to the green image with
money well they made their future
purchasing decisions based on price but
the group that was primed with the red
image with lots of Fire and Flames going
on in the background well they made
their purchase decisions based on safety
and for the white control group well
essentially this was just the base
control group so there was no real
change but here's where things get super
extra duper crazy yeah that's a that's a
technical scientific term when the
participants were asked whether they
believed that the background image
influenced or impacted their decision in
any way they all said no
proof positive that these psychological
principles work whether we believe in
them or not and whether we're aware of
them or not anyway they did it again
with another website this time with
Furniture the first group was exposed to
a Furniture website with a background
image that was mostly blue with some
nice white Puffy Fluffy comfortable
looking clouds which influenced these
visitors to Value quality and comfort
the second group was exposed to again a
very similar image that was green with
money which unsurprisingly caused them
to prioritize and value price more than
other elements then just like the time
before the third group was exposed to
just a plain white background to act as
a control group powerful stuff and this
powerful concept known as priming can be
used pretty much everywhere throughout
every section and page and area of your
website what's even cooler though is
that that's just one single example of a
psychological principle that you can use
on your website in order to increase
sales and conversions and I've got 15
more psychological triggers to share
with you in this video right here so
make sure to check it out now and I'll
see you in the next video