- We're gonna tell you how to grow your YouTube channel
by riding trends and we're startin' right now.
What is goin on, my name is Nick,
welcome to another video.
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Okay so I'm here with Dan
from the YouTube channel Creator Fundamentals.
Dan, welcome to the channel.
- Great to be here.
- Yeah, nice to see you, nice to meet you
here at VidSummit.
- Absolutely.
- So Dan grew his channel by riding trends
to over 16,000 subscribers.
So what we're gonna talk about,
is we're gonna talk about his process,
we're gonna talk about the decisions that he made
in order to make that happen.
So first off man, killer move on that, very well done.
So what was your process there?
How did that whole thing play out?
- Alright so just a little bit of a backstory,
I actually saw this particular trend coming
and it had to do with YouTube's change
of the monetization policy.
I actually had done a previous video
about the frustration people were feeling
waiting in the 10,000 view queue
to be reviewed by YouTube to be monetized.
So because of the amount of time that had passed
and all the feedback I was getting
I knew A. People we're upset about it,
which is that emotion that you want to try to tap in to
when trying to get in to a trending topic
but I also knew that there was a change coming
and that people weren't going to be happy about it.
So what I actually did, is I actually approached
this trend in two different ways.
I decided to make two different videos right away.
The first video, rather than doing what I knew
may be out there in terms of showing people
how to simply get the new requirements,
I kinda met everybody where they were emotionally
to tap in to that emotion
to create a relationship or an engagement with them
that I understood exactly how they felt.
- Okay, let's break that down for a second,
- Sure. - lets unbox that.
So basically what you're saying is,
YouTube made a change and then you said,
"Wow people are gonna be upset about this."
- Yes.
- And I know people are gonna be upset about this.
- Right.
- So because of that I need to meet them where they're at.
- Yeah.
- And then kinda walk them through what's happening.
- Exactly.
- Okay fantastic.
So with that, when you had that first video take off,
you're like right okay people are lovin this,
right, they're digging this,
I nailed it, right?
After that, what did you do?
- So in this particular case because there was
a educational element to it I actually wanted to
separate that emotional response
from what would be the evergreen side of this
which is how to actually get
the 1,000 subscribers and 4,000 watch hours.
So I immediately decided to make two videos
and I released them back-to-back
not really knowing that it would succeed
quite as well as it did
but I knew I'd be tapping in to that emotion
and I knew people would want to watch this video
because of the frustration that they felt.
So I immediately made those two videos.
I released one on one day
and in the morning I woke up
and everybody had tapped in to it
with that emotion that I had met them with
and that video just took off.
- So basically you piggybacked.
So it's like hey, they're lovin this one,
and you didn't wait.
- No. - Right?
You're like oh yeah this ones goin
so I need to just hammer this one
and then you followed it up immediately
with another video, literally the next day?
- Literally the next day.
- Fantastic, now from there did you keep stacking?
- To a certain degree yeah.
I ended up putting out video,
I mean they didn't ultimately perform
as well as those two videos.
- Sure, sure cause the whole things
kinda like tapering off. - Yeah, yeah.
So basically what I did is I followed those videos up.
Obviously the next one I tried to target
that keyword phrase before anybody else did which was
how to get 1,000 subscribers and 4,000 watch hours.
- Yeah, smart.
- And then the next couple days
or within that week I put out a video
on how to get 1,000 subscribers as it's own video
and then how to get 4,000 watch hours as it's own video.
Trying to keep all within that same topic
but continue to release content
that people were responding to.
- Awesome man, so this is the stuff
that he's doin on his channel.
Basically Dan, on your channel you are
helping creators learn the fundamentals of YouTube.
You're helping them grow through the process, right?
- Right, yeah I mean basically on my channel
my message is just to deliver your value
through online video.
So I wanna bring tips and tricks
and best practices to them,
that can help that new YouTuber
who maybe doesn't have, you know didn't come
in to it with the video skills
or graphic design or anything like that.
And kinda walk 'em through all the steps it takes
to grow your channel.
- Fantastic man, that's a great service to offer.
Yeah, fantastic.
If you wanna know more about Dan
I'm gonna put a link to him in the description
at the top of the screen, of course.
Dan, thank you so much for coming on.
- It's great to be here. - I really appreciate it.
And if you want to learn more
about growing your channel, making videos
and all types of other YouTube related stuff
start now by hitting the round subscribe icon
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Thank you so much for watching
I'll see you next time.