The biggest problem with marketing it's when it just doesn't work.
That means he put so much effort and time into marketing and trying to become
visible and trying to share our message and connect with the,
my people and add value,
but it just doesn't translate into actual sales.
And then we wonder,
what are we doing wrong?
And what can we do differently in this video?
I want to share with you the four biggest mistakes and what you can do right now
to boost your marketing and turn those cold leads into people who can't wait to
buy from you.
As always,
before we get started,
make sure you hit that Val and you subscribe to our channel.
So you're always aware when new episodes become available here every single
week.
Welcome to powerhouse business on YouTube.
I am your host,
Carolyn Soldo.
I'm a business owner,
business scaling master,
and mom of two boys.
I love thinking big pushing boundaries and doing things differently.
Most of all,
I'm all about achieving massive growth with ease and how can you scale your
business by living the life you love?
Let's go thinking back over the last couple of years,
there are many things that contributed to the growth of my own business.
But marketing probably has been the number one contributor because your
prospects and your buyers are at the core of your business.
They're the lifeblood of your business.
And the more prospects you can generate that are actually interested in buying
from you and choose you over the competition,
the more your business will grow and the more you will thrive.
So it's crucially important for you to learn how to market yourself the right
way and how to communicate with the people out there who are ready to buy from
you.
Roasting,
you need to do is look at your message.
If your marketing is not working well right now,
you need to look at what it is that you actually saying.
And not only that,
but what are your prospects feeling and thinking when they read your
posts,
when they watch your videos and when they engage with you,
you need to become an expert in your ideal client and speak their thoughts,
speak the way they think in terms of their pain points and their emotions,
as well as so goals and where they want to be so that you can become their
partner.
You can make them feel as though they can trust you and you know them and you
really get them.
And you really care about them.
My marketing nowadays is all about authenticity and trust.
It's much more about serving and helping than it is about selling and talking
about yourself.
So one of the things I do with my new clients,
when they first come into my business is research.
We look at who their buyers actually are,
and we do market research,
including surveys,
and sometimes interviews to really get inside of their buyers,
brains,
their thoughts,
and also their hearts and their soul,
right?
To really understand what makes them tick only.
Then can you create everywhere?
You look on your website,
in your emails,
in your videos that really converts.
The second secret that you need to know about is automation.
When you think about turning cold prospects into hot leads and buyers,
there is a process behind it.
Sometimes it happens quickly,
but it can also take a while.
And there is a process of turning someone from not knowing about you,
to them,
sort of knowing you,
becoming interested,
liking you,
trusting you,
and then they eventually want to buy it from you.
And so the more you can automate this process with your online marketing tools,
the easier it will be for you.
And the more predictable it will be for you as well.
So when you think about your online marketing tools,
choose automation,
choose online,
email sequences,
choose opt in pages,
choose ads,
choose webinars,
choose videos,
anything you can set up and then run again and again,
and again,
to produce consistent results for your business.
The third secret or a tip.
I can give you a district position yourself as a thought leader,
a speaker,
and an expert.
You want to be a teacher.
So if you've been selling your programs,
you want to turn that around.
If now become a teacher and someone who adds value before they ever think about
selling anything,
there's so much competition out there in any industry or any niche.
So what makes you different from the hundreds of similar
providers out there is your brain and your heart and what you stand
for.
So whether you're an accountant or a realtor or a consultant or a coach,
you need to become a thought leader and someone who has something to say and
share your thoughts and share your expertise and go out there and teach and
speak.
And you can do this in a variety of ways.
You can create videos,
you can host webinars,
you can do workshops,
you can do seminars.
This can be done virtually on zoom,
the corridor or in person when it's safe to do so.
So there's a variety of ways in which you can become a thought leader and a
teacher.
And it doesn't have to be hard.
We just have to overcome that hurdle or feeling a little bit awkward,
becoming miserable.
But once you do,
people will appreciate you forward tremendously in the last shift or
secret number four is building trust.
Ask yourself who you buy from,
who do you follow?
Who do you really believe in?
Who do you like to,
you know,
read about or watch videos,
or who do you really engage with online and in your communities?
It's the people you really trust,
right?
So building trust in your marketing is extremely important.
And in my chest as well,
it'd be the key to turning cold prospects or cold leads into hot
prospects who are ready to buy from you.
Because once someone trusts you,
they buy from you and they choose you over anybody else,
the referral to getting white.
Now my,
the people you meet out there,
when you do not working,
they pick you because they know you,
they feel safe with you.
They trust you and you need to accomplish that in your marketing.
So how do you do that?
Well,
in several ways,
first of all,
you need to be authentic,
right?
It's not about being perfect.
It's about speaking from your heart and sharing what you know,
and doing it in a way that people really feel that you want to make a difference
for them.
When you focus on building trust,
it also has a lot to do with consistency.
So Joe's showing up one's for maybe not be enough,
but when people see that you're consistently giving value consistently going on
video consistently hosting a podcast and putting yourself out there
to serve them to the best of your abilities,
they will trust you over time.
They also need to feel that you really mean what you say,
right?
If you're coming from a place or feel authenticity,
and you really have your buyer's best interest at heart,
right?
And that's really your number one concern.
And if you coupled that with real actionable information and tips,
and you again are a thought leader and you add value and you educate and speak
before you ever sell that's the magic package,
the magic combination,
and that will help you build trust.
And again,
turn your court leads into hot prospects who choose you over the competition.
And as always,
I'd love to hear from you.
Let's keep that conversation going down below.
Let me know how you are going to turn your cold leads into hot prospects.
Maybe you had aha from today's episode,
and you want to share that below or share what works for you.
Now,
keep on going and stay focused on your goals,
because I believe that you are a man to bring your passions to the world in a
really big way.
If you liked this episode,
give me a live.
Don't forget to subscribe,
share it with your friends.
And then don't forget to come back again next week.
I'll see you soon.
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