Social media captions are a great way to boost engagement on your posts and offer
a lot of insight into your messaging. But writing them well is basically a science
an art and a science. Let's talk about how to write social media captions in today's video.
First, I want to tell you about the three different types of content that you can be using to build
trust, boost engagement and generate cash flow. Then going to tell you the things that you should
consider before you even think about writing any captions for your social media posts that
will end up being your best friend when creating any piece of content. Then I'll share with you the
three key components for writing any effective and engaging social media caption, you ready?
Let's get into it. So there are three different types of content you can create to build trust
with your audience and generate cash flow. There's discovery content, rapport building content, and the
behind-the-scenes content. I like to describe this as they are moving towards more of the
behind the scenes content, they're obviously warmer with your content. They feel like more intimate in
that relationship with you. I discovered this when I was creating my value ladder and your
value ladder is your products and services from lowest price to highest price. I realized that
the people that are coming into my value ladder at the lowest price point the people that are
you know just starting to get to know me and they're starting to invest a little bit
before they're willing to invest at high ticket prices. These are the people that are discovering me.
These are the people that are discovering the solution that I provide to the problem that they have.
So that's why I call it discovery content. They're exploring what it is you have to offer
and exploring you as a person that they can know like and trust. Discovery content might be the ways
that they find you for the first time for example, maybe this YouTube video. I'd love to know, tell me
in the comments. Did you find my content for the first time through YouTube or did you find it
for the first time through you know a different platform? But YouTube is a really discovery based
platform because it's a search engine. People are you know googling or looking up on YouTube and
finding content for the first time and finding these creators for the first time. So, think about
for you how you might be able to create discovery content that people are finding you for the first
time and getting to know who you are and what you provide. Then we move into the second one rapport
building content. After they discover you and they get to know who you are they go from being
a little you know cold too warmer. The intimacy and that relationship grows they know who you are the
solution you provide and now they're starting to build that trust and boost the engagement because
they know you better. Now they're more willing to respond. They're more willing to maybe follow
you on other social media platforms or join your email list. When people find me through YouTube the
next thing they might do is join my email list or follow me on Instagram and be nurtured through my
other content there especially my email newsletter. I send out emails every week with sharing some of
the strategies that we're working on and showing them other content that can continue to nurture
that relationship. So think about for you if someone is going to find you discover you,
how do you then want to build rapport with them? Whether it's through another platform.
Whether it's through lead magnets, whether it's through your Instagram account.
How can you lead them towards building rapport and building more intimacy in your relationship?
Then we move into the top tier which is behind the scenes content. Now I consider that if I'm
gonna watch someone else's behind-the-scenes content this is someone that I'm interested in
them enough to want to watch. If I don't know who they are why should I care about
what their day-to-day life is like or what they do at home in their personal time?
So for me, my behind-the-scenes content where people are usually the most intimate with me
where I share the most intimate content and behind the scenes is my Instagram stories or my podcast.
Where they are literally seeing you know behind the scenes of today for example. You know, I had
an Instagram story where I was sharing, "Hey guys, I'm filming for my YouTube channel. Make sure you
go follow my YouTube for more of this content", and not only does it give them a glimpse at your
personality and your life behind the scenes but it also shows them what it might be like to work with
you. So that behind the scenes content is a lot more intimate it can get people feeling really
close with you. So out of these three different types of content, which one do you think you
lean into the most right now? Let me know in the comments below. Now, before you even think about
writing a post, there's two things that you need to know and they might be really simple. But I have to
hammer at home here because a lot of people will write content based on things that they think is
interesting to them, without thinking of what does your audience actually want or need from
you that's going to build that relationship. So you need to know your customer avatar AKA, who you're
speaking to and then you also need to know your voice. Don't copy someone else's writing style or
content style and you know what I've seen a lot of Gary Vaynerchuk wannabes. Especially as he's grown
more popular on YouTube and on social media. That his you know aggressive speaking style is very
captivating but it doesn't mean that everyone needs to be like that. People just want you to be you.
So if you know who you are and you have that self-awareness, just be you louder. So knowing all
of that of the different types of content that you can create and that you need to know yourself and
know your audience when you're writing your social media captions. I recommend starting it with a hook
that leads into a story. I think of the social media content or even think about maybe tv-shows
that you watch. Imagine that you're sitting down you're about to watch a show and this commercial
comes on that just boom right away captures your attention. Maybe it's through something funny.
Maybe it's through something scary. Maybe through something sad that just evokes an emotion. How
can you do that right at the top of your social media caption that you hook them in? Maybe it's
also through a question. Especially now that you know your customer avatar and you know your voice.
What's a question that maybe will capture their attention that you know as a head turner or a
scroll stopper. That makes them think, "Oh yeah, I want to know the answer to that too or I haven't
thought about that before or that's exactly what I was thinking." When you have that hook and can
have it lead into a story, that's what's going to allow your audience to emotionally invest in you.
The magic that happens when people emotionally invest is they're more likely to financially
invest in you. Meaning they'll become a raving audience member who's willing to refer you
to their friends and family and is so eager to buy anything that you have to put out and that can all
start by having the right social media caption to cook them in and capture their attention and lead
them all the way through to that call to action. Before we talk about what's going to become
your caption writing best friend. I noticed you haven't subscribed to this channel yet. Be sure
to hit that subscribe button because I'm putting out videos like this every single week showing
you how you can use these strategies to grow and scale your business all the way to seven figures.
So I mentioned, having stories in your content that that's what's going to captivate your eyes. That's
what's going to get them to emotionally invest. Now, I've actually created an acronym for you that's
going to help you to approach those stories. You're ready for it? This is going to become your best
friend it's called, the ELSA framework. Now I know what you're thinking, ELSA like the snow queen? Yes,
but for these purposes do not let it go and she's gonna become your best friend when you use her
for every single piece of content that you create. ELSA is an acronym that stands for epiphany, lesson,
story, application. So any piece of content you create here's how I want you to approach this.
Before you even put a pen to paper or get your fingers on that keyboard. I want you to think of
what is the epiphany that you want your audience to have? If nothing else, if they take one thing
away from that video. What's that AHA moment that they're gonna get? The limiting belief that they're
gonna overcome or something that they never knew before that you just blew their minds with.
What's that epiphany? Because that's gonna guide the rest of your content. Now, the L in
ELSA stands for lesson. What's the lesson that you can give them? What's the tangible takeaway
that maybe they'll be able to go and implement in their life or share with someone else or
that's just gonna give them the takeaway that you know gives them the next action steps. Now, instead
of just telling them that as in like step one, step two, step three. I want you to be like boring
Charlie Brown teacher like... I want you to give them that lesson through the S in ELSA is for story.
The stories like I said are what creates that emotional connection. It evokes the emotion that
allows it to be memorable for them. Memories are created based on an emotion. So if you can tell a
story that they're going to resonate with or that can tug at their heartstrings or can make them laugh.
That's what's going to make them remember it. So that lesson gets driven home a lot easier
and that epiphany moment can be way more powerful and then the A in ELSA stands for application.
What's the next thing that they can do? How can they apply that to their life or what's the call
to action the next step that they can take? Are you maybe telling them, hey, now go write down this list
of things based on you know an exercise you can give them or are you saying go watch this video
next or click the link below for my thing. That's gonna you know give you the next step. What's the
application that you can then give them next? If you can interweave what you're selling with
stories that is the winning combination. Remember, people invest emotionally before they invest
financially. So, the three key components for any social media caption is the epiphany. What's that
that big AHA moment you want to give them? What objection or limiting belief
are you helping them to overcome? A teachable through a lesson and a story that's going to
evoke that emotion. Give them the emotional connection before the financial investment
and the strong call to action. What's the next thing that they need to do to take action to move
to the next step and to connect with you further? If you want to learn more about creating content
that turns into cash flow, even on autopilot. I have a free training for you, if you click the link in
the description below. I've got that for you for free today and I will see you on the next video.