Hey guys, it's Greg,
and today's video is going to be a cool trick
that I want to bring for people who are developing their website,
or have a new website.
That's a really good time to use this one.
What this trick is,
is how to use color to your advantage on your website.
So, I'm gonna jump out of this,
and go right onto the computer and show you what I'm talking about here.
So, this is a template just from Wix,
and as you can see, the color scheme here is white,
and then, you've got this light blue,
and the light blue kind of carries throughout the website now.
I haven't changed anything on this template, just very minor text.
So, this is basically how it comes, and as you can see,
the blue goes throughout, the blue is on the buttons.
They want you to hit, and it's basically a blue scheme.
So, what does that mean? And why does that mean something to you?
Well, in this other tab here,
I've got a color emotion guide,
and you can go right to Google, type in color emotion guide
and pull up this one.
This is my favorite one.
There's different iterations of color emotion guides,
but this one right here is typically the best.
So, you have to look at your business and what your company is,
or what you stand for, what service you're offering,
and what kind of emotion you want to evoke
in the people who are visiting your website.
Now, people visiting your website won't even realize that
this is happening.
It's just something that happens subconsciously,
but you'll have a leg up by knowing what kind of emotions you're evoking
when you're putting together your website.
As we can see over here, this is a personal life coach,
and he's using blue.
So, that's trust, dependable, strength.
These are the colors that he's going for.
So, it makes sense.
Trust, you want to trust your life coach,
because you're literally taking what they are saying
and applying that to your life,
trusting that they're right. So, that makes complete sense.
As you can see, this template coming from Wix, the color scheme is correct.
But if you were going into something different,
if you are a personal strength coach,
if you're a fitness training coach for people who want to build muscle,
Maybe you want to go with a red,
something that's bold, youthful, exciting.
Just go through this and look at what kind of company you have,
and then, match it up to the colors here,
and then, make that the theme throughout your website.
Another cool trick that I want to show you is that
you can attract people's attention,
and you can kind of pinpoint where you want to put it,
by adding color to certain places.
So, if we want people to hit this book now button, we can come to design,
customise,
color,
and we can change it to something that hits their attention more.
maybe, something like an orange,
and we can go with an orange. Let's take off the border.
Make that orange too, and now, as you can see,
as you go through this,
your eyes immediately go to that orange.
Now, you will want to play around with the colors,
to make sure that you find ones that you like,
but now, you can put that 'book now' and orange.
that's where you want people to go.
You can put this 'read more' in orange,
and you can keep doing this, which is pretty nice.
It uses your previous button.
So, you can just quickly adjust them.
And places that you want people to click,
you can change that to the color,
and then, don't have a bunch of different colors.
just pick one color that you want people to click on,
or you want your attention to go to,
and then, change the button like that.
As you go through this, where does your eye stick?
It sticks on that orange,
and that's where you want people to go to.
So, there's orange, there's the orange.
Now, I probably wouldn't use this orange.
I think it's a little bit too deep for this.
But for this example,
that's what I wanted to show you,
that your eyes go to wherever that pop of color is,
and this is shown in studies too, for conversions on landing pages.
When they change the color of the button to something different
that didn't blend in,
the conversion skyrocketed.
So, you can use this on your website.
Hopefully, that helps you guys.
If you are putting together a website,
and you don't really know who you want to use,
I definitely suggest Wix.
I have my referral code in the description.
So, if you end up making a website and you use my referral code,
if you keep the website down the road,
then, I get a small commission.
So, me making these YouTube videos for free,
I don't get paid in any way,
but if you use the referral code,
I will get a small commission down the road.
Secondly, if you want a whole tutorial
on how to put together a Wix template like this,
to customize it all the way, literally from signup to publish,
Check out the description as well.
I've got a link to another YouTube video of mine.
It's like 50 minutes. It's a full walkthrough tutorial.
So, if you have any questions, definitely, let me know.
If you have any specific videos you want me to make,
also let me know, and I'll make some videos for you.
Give this a thumbs up.
Subscribe to the channel if you liked it.
Otherwise, I will see you guys in the next one.