What is your why?
It's a good question, the most important question in the transformation process.
It's often the starting ground for every single client that comes to us and the reason I wanted
to deliver this gift to you today is because I hear you, I see what you're going through.
The trials and the tribulations in the past, the ups and the downs the yo-yo diets, the
late night talk shows, promising you pills, [potters] and potions that will change your
life, I'm here to share with you something today that is life-changing, if you implement
it right now.
The Whydentity process it's questions designed to get you thinking about who you really are,
to bring you back to the infinite self, the higher self, the authentic self, whatever
you want to call it, it's to get you to that point.
The biggest thing to get over in your mindset is putting your why together with your identity
in becoming that new person.
So how do you do it?
How do you figure out what your whydentity is something I absolutely love talking about,
something that we implement in every single one of our transformation clients, so declaring
your why.
About two-and-a-half years ago, I didn't know what I wanted to do with my life, I knew my
current place in time, I was traveling around speaking for credit in debt, I ran a company
called [inaudible] and I was making good money, I had a continuity system set up to write
with the same amount every single month and was easy, life was easy.
I was in the state of complacency, I knew that there was something bigger for Drew but
I didn't know what it was, and in order to break that state I had to give it up, I quit
water field and [inaudible] and I moved across the country to sunny San Diego.
I knew that by changing my environment and the people around me that I would be less
likely to fade back to the Drew, the little Drew, right?
And I could become the bigger Drew that you see today, so I gave all that up, and when
I got here I really didn't know what I wanted to do, I had a mentor at the time he said
'Drew if you do anything at all do something that is going to impact, inspire people so
that you can bound out of bed with endless energy and do something that you love' so
I'm like 'You know what I've always loved health and fitness' So at that time, I was
twenty pounds overweight out of shape, I took it one step further and I really worked with
my why, why did I want to transform?
Well because if I was going to be the demonstration of transformation, I had to get in the best
shape possible, so that you could see that, and you would respect me where I'm coming
from so that you knew that I was somebody that has demonstrated over it and has it applied
it to their life.
So I wrote out my why, why I wanted to transform and actually turned it into a video, and I
broadcasted it to the world, in a previous episode you saw the before and after pictures,
I did the same thing I took the fore pictures, I'm like 'you know a guy's starting in a rough
place I could use your support and help to push me to my upper limit and breakthrough
to the other side' so I posted it all up, I started documenting my success, occasionally
I'd share a picture, I'd make a video and I would give inspiration and hope to other
people that were on similar paths so I did this, I had no idea at the time how we we're
going to monetize it, and I didn't care about it, you know money was secondary because I
knew if I was following my heart, the universe would deliver whatever was necessary to bring
that and it just unfolded that way.
Before you knew it I got a call from a friend now one of my best friends Kent Clothier he
calls me up and he said 'Drew..' he goes 'I want to transform, I want to do exactly what
you did, I'm willing to fly you out to my house to do it' So I flew out, met with Kent,
spent a remarkable forty eight hours with him.
We looked over his DNA, we tested all the physical assets that he was going through,
you know, working through nutritional stuff, but we did one thing that has multiplied over
and over again.
We made his video, we made a declaration video called The Whydentity, we figured out why
he wanted to transform we turned it into a video, what it would look like in ninety days,
what it would feel like in ninety days, what he would hear from other people in ninety
days, and then how we would go about changing the world with this new person he would become,
because as a physical person we can get real limited in our thinking, thinking that if
I transform then it's good for me, it's good for my life, but we must come to a point to
where we need to start thinking about the mass scale impact.
If I transform how can this benefit the world, how can my whydentity enlarge so much so that
millions of people are impacted by what I created today, and that's when our whole coaching
program started.
But circle back again and map out your whydentity, what does it look like?
In ninety days what do you want your physical body to look like, let's just talk about it,
okay?
I want you to write that down in fact I'm going to leave a little link below this video
and it's going to give you the questions that you need to be successful in filling out your
whydentity, okay?
So that link's below there.
But what is your whydentity if you look like?
What do you feel like in ninety days after you transform?
What do you hear from your friends, your family?
How supportive are they in your transformation?
And then I want you to do something powerful as well and you can do this every single day,
we do this with a lot of our coaching clients, I want you to start looking in the mirror
and speaking to yourself as if the ninety days is over and how proud of you, you are
of yourself.
So do this every single day until you become who you were made to be.
So what I want you to do, is click the link below this video, fill that form out, let's
make it interesting, you know what I'm going to offer one of our virtual coaching programs,
we charge almost a thousand bucks for it, I'm going to give it to somebody who puts
their heart and soul into filling this form out, I'm going to choose one winner and I'm
going to coach you personally so feel that form out, I'm Drew Canole, remember we're
in this together..