Are you having to stay at home during the pandemic? Has COVID 19 made you not be
able to go into work and are you worried about where the money is going to come
to pay the bills? If that's you or if it's someone you know then stick around
cuz today I want to talk about something that that might help you during this
time. Hi I'm Amanda van der Gulik from CleverDoughKids.com where I teach
families financial literacy education to help you teach your children about money
but also to help fellow entrepreneurs learn the skills to be successful with
their home businesses. And if that is something you're interested in then make
sure that you click Subscribe and hit the notification bell so that you'll
know the minute my next video comes out. So today I wanted to talk about covid-19
and how it's impacting a lot of us. I am very blessed.
My wife is able to work from home for now, we don't know how long that will
last and I know a lot of companies out there are trying to get their employees
to also work from home social distancing is is very important right now and it's
causing a lot of anxiety in our families not to mention the fact that our kids
are home and most of us don't home school I used to homeschool my children
for the first 12 years of their lives so luckily I'm familiar with it and I
understand what works best for my children but I noticed that the schools
even though they've officially started again with distance learning they don't
really have the pieces in place yet to make it work really well simply because
they've never been in a position like this so it's gonna take some time which
means we have to have patience but it also means like my daughter for example
she's supposed to graduate high school and her whole graduating class may never
finish their courses or have to get marks based on where they were up to but
never actually get the education that was promised to them and again it's not
the education ministry's problem they're doing the best they can it's definitely
not the teacher's problems they are being as proactive and helpful as
possible but it's showing a reality our old
systems are not working right now and this is a time that it is more important
than ever to be in charge of your own life your
own financial stability and to start that side hustle that home-based
business that you've been thinking of starting but maybe either you have
started and you want to use this time to learn more and get better at it or you
haven't started you've thought about it but you kind of put it off because well
it's scary is trying something new is scary but then you're stuck at home and
you're feeling like I can't get a lot done so how can I use this time to the
best possible way that I possibly can and that is to use this time to learn
the skills that you need to learn to build your own business and I wanted to
share a couple of things with you today that can help you get started with that
I've got a link in the description below I'm going to actually hold a master
class showing how I use YouTube to help first of all earn YouTube ad revenue but
also to help drive targeted traffic to my website so that I can help more
people who are actually looking for the for the help that I can offer them and I
want to share that with you so I've been kind of dabbling with the idea of
holding a special master class that will be for free to teach you what I've
learned over the years of how to make YouTube work for your business and how
you can use YouTube it's a free platform to start that slide hustle so if that's
something that's interesting to you then definitely go and check that out I've
got it at CleverDough.com/youtubesuccesssecrets yes there are a lot of
s's in there so make sure you take them all in or just use the clickable link in
the description below and sign up for that because I'm planning on hosting
that in about a week week and a half and you don't want to miss it it's gonna be
a free mask class to walk you through what I've learned so let me tell you my
story so I started here on YouTube way back in I think 2007 or eight and at
first I really just used it for family videos and I wanted to start my cake
decorating business and use YouTube to show other cake decorating
how to bake yummy recipes and and how to learn fun cake decorating ideas to
inspire them and so one of the very first videos that I ever did on my
channel is my how to bake a cake video which you can see over there um and also
my mocha buttercream icing recipe which is also much I'll put the links in the
description below freezing go check them out later but what I noticed is so the
how to bake a cake video was actually a video that I made in my my mom's old
kitchen and it was a perfect for that because it was my mom's family recipe
sponge cake recipe and I wanted to share it so I took a video making the cake now
it took me maybe three hours to bake to make the icing decorate it video it edit
the video and put it on youtube so in the grand scheme of things not a lot of
time and the cake only cost me about 20 dollars in ingredients to make Plus
maybe a five or six dollars to make the icing so it was very inexpensive and I
was very excited so having grown up watching cooking shows
I literally just stood there and I had my measurements all pre set out in glass
containers so you could see where I was putting in and I pretended I was on a
cooking show and this is what you do and this is what you do and I showed them
exactly step by step how to make your cake and then what happened was at the
time my ex-husband and I we were building up the cake decorating business
plus the financial education for for parents teaching parents how to teach
children about money and so we just used the one channel to teach both things
Plus like I mentioned we were using it like a personal family blog for our vlog
for our family videos as well so it was kind of a mishmash of different videos
and it was very confusing for the YouTube algorithm which one we started
was not really in effect yet so it didn't really matter back then but it's
made a huge difference going forward Plus on top of that I created two sub
channels one for my daughter and one for my son so that they could have their fun
videos on the channel as well so yeah we had baking cake decorating
financial education home fun videos videos about Barbies about Minecraft
video is everything in one place so as you can imagine YouTube had no idea who
they should be showing my videos to because it was very confusing but even
still even still I noticed a couple of years later once I had the ad revenue
set up properly I was earning money every single month especially on that
how to bake a cake video I was earning about 20 cents a month now don't get too
excited who twenty cents a month ya know so okay
I'm not a huge amount of money per month but it got my light bulb just flashing
the concept that I could create something one time and then get paid for
it over and over and over again every single month like clockwork with no more
work involved and I thought so it's just a numbers game so I just keep adding
more videos and it will slowly grow and it'll slowly be enough to take care of
our family and which in theory is definitely possible but would need a lot
of tweaking to make that happen anyway I kept pushing forward pushing forward and
about another year later suddenly that cake video was earning about twenty
dollars a month the cost of the cake it cost me twenty
dollars to make the cake one time and I was getting paid that cost every single
month I was earning a hundred percent every single month with no extra effort
and I thought wow like how is that possible and so I started to learn more
about how does it all work and then a friend of mine a fellow internet
marketer he suggested doing a 90 day challenge where we would upload one
video per day for 90 days yeah a lot of videos and to make it even easier on
myself I asked my kids if they wanted to join me on the challenge I thought it
would be a fun account kinda thing so all three of us made a
video every single day for 90 days guess who had to edit them all yeah but that
was fun again at the time we were homeschooling so we made it part of our
homeschooling project and it was amazing to watch and we were getting views and
suddenly we were getting in the system in the YouTube algorithm for cake
decorating for financial education for Barbies and minecraft even though it was
confusing we weren't becoming the videos that were
being shared with other youtubers in those specific keywords or niches and so
I wanted to learn more so I kept on learning and that I really learned how
to create titles how to create the descriptions for the videos and then the
magic of key phrases and keywords and and how to tag your videos and a whole
bunch of stuff that really when works together makes your videos go off like a
viral rocket and then I had the big decision to make
and that was what are we gonna do with this because it's making about $20 a
month now which is amazing I want to grow this and then he went from $20 a
month and it started to grow and it was getting $50 a month and then $60 a month
when I tallied it up my single cake that cost me $20 to make it 3 hours to create
an video and upload I earned me thousands of dollars in ad revenue I
mean how often can you bake a cake one time for 20 bucks and yet paid thousands
of dollars for it there is no way I could be having a home bakery where I am
baking and decorating cakes for people and earning that much money on that
simple of a cake it's just not possible but it is possible when you go outside
the box when you create cookbooks when you create cake decorating books when
you decide to do online courses showing other cake decorators how to bake cakes
or decorate them and when you use platforms like YouTube to share your
information for free and earn ad revenue and then drive traffic back to your
websites for further education of other courses other products and services that
you can offer I was very excited by this but I was also in a really difficult
time at that time and I got sick and I ended up in a coma which you can see in
this playlist over here but what is the really cool things well hey the coolest
thing is that I have survived thank you but the second cool part was that well I
was literally fighting for my life my cake video was still earning money while
I slept I didn't have to do anything when I woke up three weeks later and
then I started to stay in the hospital for another three weeks after that and
then I had months of recovery at home my cake video is still made hundreds of
dollars in ad revenue without me doing anything and I decided I was on a
mission now I had to teach this to other people and make this possible for you to
take what you're passionate about what you love what is important to you and
find a way to create passive income doing something you love so once I was
strong enough to start working again from home again it's been an interesting
journey learning how to do that but once I started getting that going again and I
really spent the time to learn how YouTube worked plus how websites worked
what made somebody want to become a member of your email list what made
somebody want to trust you that they want to buy your product your service
and I started learning all of this and it started working for me and then one
day I looked and that single cake did you know how to bake a cake was earning
over a hundred dollars a month and I was like oh my gosh I have to share this
and then I had the really big decision because like I said I'd confuse the
algorithm it didn't know if it should be showing my videos to cake decorators to
home bakers who wanted yummy recipes to parents who were homeschooling or wanted
to teach financial education to their kids or to kids that liked watching
Barbie shows or Minecraft shows it was all a mess and so I decided and it was a
really difficult decision to separate my channel into two channels and to get my
kids to create their own channels and start siphoning those videos over there
and just moving forward and it was the most difficult decision I've made on
YouTube on my channel because I felt obligated to the fans who loved those
different nations to still be there for them and I struggled and I made this
video asking my my viewers here what I should do what you wanted me to do and
it came back loud and clear you really liked the idea of having separate
channels but to let you know it because we have the community tab to let you
know in the community tab when the videos were available on the other
channels so now this channel is dedicated to financial literacy
financial education helping parents teaching their children about money but
also helping fellow entrepreneurs learn things like how to use YouTube to build
your business from home so that you're not ever going to be in a situation
again where you have to stay home and you don't have a way to earn money to
take care of and provide for your family like so many of us right now are dealing
with and so after making the decision to separate the channels and to really
fine-tune my cake-decorating channel to really fine-tune the keywords that it
was going to be focused on and recommending my videos it's skyrocketed
and now that video depending on the month is earning over two hundred three
hundred dollars a month for a single video and then other videos are taking
off as well they're now starting to see that 20 cents at 30 cents but they're
taking days to reach that rather than years to reach that so it's just this
constant forward momentum and it's very exciting and because everything is so
targeted and so niche now it's going to take off so much faster and I want to
share with you the journey that it's going through and so my my financial
education this channel right here doesn't yet has not yet been able to
apply for the Google Ads because you have to reach a thousand subscribers and
you have to have over four thousand hours of watch time the amount of time
people are watching your videos so it takes a it takes a while but it is
growing so fast I'm watching it and it's exciting because it's a chance for me to
start fresh and to know what we need to do now in 2020 so I can help you even
better I can help you with what I've already accomplished and
I can help you because I'm starting new in 2020 rather than 2007 when it was all
very different so I'm very excited I want to invite you to a free masterclass
that I'm putting together in about a week week and a half and the link is in
the description below if you go to CleverDough.com/youtubesuccesssecrets
then you can sign up for that and you get an email as soon as it's ready and
live it's going to be a free masterclass and I'm going to share with you the
steps that it took to get there the exact action steps you need to do to do
this for yourself and this is such a great opportunity because now that your
kids are at home I don't know if you've noticed this morning my children just
started their online distance learning and the schools have not really yet
figured out how to make it all work and so there's still a lot of empty time for
our kids and we want to use that time this is pretty special to have them home
with us and to give them the opportunity to learn so I want to help you teach
them something that's going to help build their financial education so that
they are prepared for whatever challenge that life throws at them so that if we
are ever in a situation like this like we've got a coronavirus pandemic that
is making us stay home and social distancing but there is something they
can still do protectively and be a force for good in our world so have a look in
the description below click on that link or just head straight on over to
CleverDough.com/youtubesuccesssecrets sign up to be on the list and I'll let
you know as soon as the master class is ready I'm super excited about it I'm a
little nervous I want to make sure I teach you everything I possibly can and
I can't wait to do this with you go and sign up and then after that go over here
and look at this video where I show you how I make passive income or rather
actually how my daughter makes passive income from rainbows from making a
rainbow cake using my channel and how you could do something like that with
your child - I'm really excited for you I'm wishing you all love and support and
healing and my heart goes out to anybody who is suffering right now and know that
there is love and abundance in our world we will get through this together okay
I'll see you over there