in this video i'll discuss how to use a
sales funnel
a sales funnel is a process that your
prospects go through to becoming a
paying customer that means as your leads
go through the sales funnel stages
unqualified leads are eliminated and
only qualified leads
are left with the highest chance of
becoming a paying customer of course
utilizing the right technology for your
funnel marketing will allow you to
generate leads and sales on a 24 7 basis
in the next few moments i'll cover the
funnel stages the sequence and a
software demonstration
why is a sales funnel important well a
number of reasons it saves you time and
money when you qualify the prospects
early on it avoids wasting time and
resources on people that are simply not
interested it helps you to focus on the
leads that can easily be converted into
a paying customer as well it's a shorter
sales process which increases your
company's revenue
looking at the sales funnel stages in
this example there's awareness interest
evaluation and action if you look at the
top the funnel is larger all of your
online cold traffic starts at step
number one as the software sifts and
sorts automatically those that are
interested versus those that are not it
goes to the bottom with which is your
highest quality leads which of course a
certain percentage will now become a
paying customer
looking at your final strategy in terms
of online uh traffic generation uh that
would include content marketing it could
include also
search engine optimization paid
advertising and of course social media
like twitter and facebook and of course
one of my favorites is video marketing
and basically all of your online traffic
needs to be sent someplace in this
example to an opt-in page in the next
section i'll break it down even further
in this part of the sales funnel
strategies or sequence i just want to
break it down further if you notice on
the left hand side you'll see free
traffic and paid traffic basically any
online
traffic that you generate you need to
send it to some place in this case it's
going to be sent to an opt-in page in
exchange for the person's name and email
address of course you're going to
provide a valuable piece of information
it could be a via a high quality ebook
it could be for a webinar registration
or it could be for a short video series
say five to seven videos on a topic that
is something they're interested in next
if you look at the email sequence in
front of you i've given five emails as
an example it could be whatever number
you decide however something uh
important for the first four emails it
should be informational and value based
meaning no pitching no selling of any
kind on the fifth email you could make
an offer for a small ticket item it
could be in the range of say 7 to 12 or
something along those lines a certain
percentage of course of people will
become a new customer by buying the
front end offer now you have a new
customer what do you do with them okay
well automatically the software uh
transfers them over into a new email
sequence
and of course the cycle starts over
again by rinsing and repeating however
if you notice on the right hand side
you'll see that it's uh offer number two
in this case it could rain it's it's a
little bit higher price so it could
range in the form of say between uh 50
and 100
and again a certain percentage of your
new customers will again buy from you
based on the valuable information that
you're providing uh beforehand and again
a certain percentage will buy and again
the whole idea behind this is to develop
a long-term relationship with those new
customers so they continue to buy from
you
of course if you have any questions just
leave them below this video
in just a moment i'll show you a short
demo video about a new funnel building
software that will be launching soon as
well i'll explain how to get notified
and access some free bonuses
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so
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[Applause]
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thank you for watching this video today
to access your free bonuses click the
link below the video also to learn more
about when the new funnel software will
be launching click the link below this
video thanks