- Welcome to "The Journey."
Today, we'll be talking about best practices
for creating email signatures.
It's surprising that lot of small businesses
don't really take advantage of using their email signatures
in their daily communications with their customers.
- Yeah, when it comes to business emails,
a signature is the most important tool that you can use
for branding or just communication or marketing.
- Definitely, Alex, your email signature
is a great opportunity to, you know,
showcase different things that you wanna get
over to your client,
like your contact information, your name, your title,
your business's name, along with your branding.
You can include your logo or, even, now,
in advanced technology, you can include a photo of yourself.
- For me, the biggest benefit is just to save time as well.
You don't have to write that at the end
of every single email.
It does it for you.
But also think about the benefits from...
You know, all of a sudden, now your customers know
that you're with the times,
you're up to date with technology.
It makes you look professional.
- All right, so here at GoDaddy, we use Office 365.
So we're going to just take you
through a few steps on how you can log in
if you use that application
and just know, for whatever email client you're using,
it can be a little different.
All right, so for the first step, you wanna go
to the little cog here that we have on the screen.
That's your settings.
Scroll down to "View all Outlook Settings."
So in this next page, thankfully for us,
mail is already highlighted on the left.
Then you wanna go to "Compose and Reply."
And as you can see,
my email signature is already set up here.
You can put in those elements that you want,
your name, your title, logo, website.
So here you can actually click a few things.
If you wanna automatically include your email signature
in every new message, you can click this box here,
or, also, if you wanna make sure
that your email signature is included
in every message that you reply to,
you'll click this box here.
And then once you are finished,
you wanna make sure that you hit "Save."
And you're done.
- So now you know where to go to actually do this,
but what goes into creating an email signature?
Here are the best practices when creating
one for your business.
So for our first tip, you wanna keep your email signature
to no more than six lines.
You wanna be very concise.
You don't wanna have too much information there
to where people get overwhelmed.
You don't wanna spam them
with overly promoting things for your business.
Very simple, just have the basics there
that you know people need.
For example, your name, your business name, your number.
Things for people to get in contact with you.
Maybe even your website; you can include that as well.
- And something to keep in mind:
you don't have to include your email address.
Typically, that's kind of standard to include that,
but it doesn't really make sense if you think about it.
Your email address is already gonna be
included at the top.
It's pointless, it's wasted space,
and you could use that line to include something else.
Our next tip is stay away from sounding too salesy.
This is your contact information.
Yes, you can include a call to action,
but at the same time,
you don't wanna sound too overzealous,
and you wanna look credible.
So don't use a bunch of different fonts
and exclamation points and colors.
So for example, let's look
at the email signature that I use.
Sam, I sent you this email.
And so I'll walk you through really what goes into mine.
So I have my name and my title and the company I work for,
the phone number to get in contact with me,
and then I also included my LinkedIn profile because,
for me, that's a great way for people to verify
that I actually am who I am and that I do work for GoDaddy,
and I'm not just some robot trying to spam them.
So, and then, of course, the GoDaddy logo,
so that they can be familiar with that brand as well.
- So for our next tip: use proper punctuation and grammar.
You wanna make sure that,
when you're sending this email signature out,
it's putting your best foot forward.
So for instance, for you, Alex, I see that you have
all of the necessary punctuation and proper grammar.
So we have your name, capitalized where it needs to be.
Then you also have...
Even for LinkedIn, the L is capitalized.
There's no funny grammar issues there.
And this is a perfect way
of presenting yourself in a professional way.
- The next thing to remember is,
if you are including a link to your website
or social media profile, anything like that,
you wanna make sure that that link has that "HTTPS" in it
because if the link doesn't work, then it's pointless.
They're not gonna copy and paste it,
so make sure that that link is actually going to work.
- And if you're a little tech savvy,
another thing that you could do...
Take some of these images.
For instance, we could have, in Alex's signature,
the logo for GoDaddy.
We could hyperlink the image to take it...
To take people to the website for GoDaddy.
- [Alex] Ooh, I need to do that.
- [Sam] Yeah, it's pretty cool.
- And I mentioned earlier that email signatures
are a really great way to help save time.
Well, another way that you can do that as well
is to also include that sign off in your signature.
So if you always say, "Thank you,"
or, "All the best," "Regards,"
you can actually include that,
and that's one less thing that you have to worry about.
- I like to say, "Have a great day on purpose."
Something I came across a couple of years ago.
Yeah, so another thing with saving time,
next tip is create different templates
with your email signatures.
For me, if I'm sending an email to a client,
there's certain closings that I may say to them
than I would say to actually a coworker.
For instance, I have this email pulled up here,
and it's just like an overview of their service.
And as I close, I'll say,
"Hey, have a great day on purpose,"
and then I have my email.
But then if I'm sending an email to a coworker,
I may say, "Happy hump day," you know,
just create a nice little salutation.
But the email signature, the closing, I'll say,
"Thank you for your assistance," or, "Best regards."
You can just change it up.
You have different ways of utilizing that email signature.
Now for you, you can actually have, maybe, your website
in your email signature, sending it to a certain client,
or you can say, "Join my email list," to a different client.
The options are endless.
- You can also switch up the formality of your name as well.
So if your name is Elizabeth,
but all of your coworkers know you as Lizzie,
well, then you have the email signature for your coworkers,
but then maybe a more formal one
for your clients or customers.
- Some of my coworkers know me as Scootaboo.
- Literally, no one calls you that, Sam.
But the bottom line here is an email signature
is all about leaving a great lasting impression.
It's your last bit at the email;
make sure that you're giving off a great impression
that showcases that you're professional,
credible, and it's easy for your customers or clients
to get your information.
- Well, you just learned best practices
for creating your email signatures.
Be sure to like and comment on this video.
- And don't forget to subscribe to our channel
and ring that bell, so that you're the first to know
whenever we upload more new videos.
Thanks for watching; I'll see you next time.
- Scootaboo out.
(bright pop music)