DO YOU GUYS REMEMBER AT THE UNIVERSITY OF CALIFORNIA DAVIS
AND I THINK IT WAS 2011.
DO YOU REMEMBER THE PEPPER SPRAY COP?
WE HAVE SOME VIDEO FOOTAGE TO REFRESH IT.
THE WHOLE WORLD IS WATCHING!
BOO!
SHAME ON YOU!
WOW.
THAT'S AMAZING.
OF COURSE IF THAT LOOKED FAMILIAR TO YOU IT'S BECAUSE
THAT VIDEO WHEN COMPLETELY VIRAL AFTER IT WAS RELEASED ONLINE.
APPARENTLY, UC DAVIS WAS NOT ENJOYING THE REPUTATION THAT
THEY GOT FROM THAT VIDEO GOING VIRAL, SO THEY HAVE REPORTEDLY
SPENT $175,000
TO CLEAN UP THE INTERNET TRAIL.
NOW IT IS LESS LIKELY THAT YOU
WILL JUST STUMBLE UPON THAT VIDEO WHEN YOU DO A GOOGLE SEARCH.
SOMETHING STILL POPS UP.
IT STILL EXISTS ON THE INTERNET.
EVEN IF YOU WERE TO CLEAR ALL, IT WOULD STILL SAY
THAT WE HAVE REMOVED SOME SEARCH RESULTS BECAUSE OF A
REQUEST FROM UC DAVIS.
DO YOU THINK IT'S WORTH THE MONEY?
NO.
IT SOUNDS LIKE THE SORT OF THING, I SET UP THIS
BUSINESS TO GET STUPID PEOPLE THAT DON'T UNDERSTAND HOW
THE INTERNET WORKS TO MAKE LARGE QUANTITIES OF MONEY.
I'LL
JUST TAKE IT OFF THE INTERNET, IT WON'T BE THERE ANYMORE.
IT WAS TWO BUSINESSES.
IT WAS ONE COMPANY THAT THEY EVENTUALLY
PLAYED $93,000 FOR A SIX-MONTH CAMPAIGN AND ANOTHER
COMPANY THAT THEY PAID 82,500.
THIS WAS A PR FIRM THAT,
AS THEY QUOTED IT, FOLLOW THROUGH ON A SEARCH ENGINE
RESULT MANAGEMENT STRATEGY.
WHATEVER THAT MEANS.
IT PROBABLY IN PRACTICE RELIES LESS ON TRYING TO
GET RID OF THESE SEARCH RESULTS AND PROBABLY TRIES TO JUST FLOOD
THE RESULTS WITH OTHER FAKE, GOOD STUFF I WOULD IMAGINE.
TO OPTIMIZE SCO.
ALL COMPANIES DO THAT.
TO HAVE A GOOD
PRESENCE ON THE INTERNET PAY PEOPLE WITHIN THEIR ORGANIZATION
TO OPTIMIZE SCO FOR THEIR VIDEOS AND CONTENT.
THAT MAKES SENSE.
GRANTED THIS IS NOT A COMPANY, THIS IS A UNIVERSITY.
AND A LARGE AMOUNT OF MONEY.
AT A UC UNIVERSITY.
A PUBLIC UNIVERSITY.
$175,000 AT A UC UNIVERSITY DATA HAS TO BE LIKE HALF A
SEMESTER FOR ONE STUDENT RIGHT?
THAT'S GOTTA BE THE SALARY OF THREE PROFESSORS COMBINED.
IF THEYíRE ADJUNCTS, 12 PROFESSORS.
LOOK, IT BIT THEM ON
THE ASS IN THE END.
THEY COULD'VE GONE FOREVER WITHOUT
PEOPLE FINDING OUT ABOUT THIS, BUT IT MADE NEWS AGAIN.
HONESTLY, IF YOU HAD ASKED ME TO REMEMBER THAT PEPPER SPRAY GUY, I
WOULD SAY OH YEAH THAT GUY THAT DIDN'T GIVE A FUCK.
IF YOU ASKED
WHAT SCHOOL IT WAS, I WOULDN'T HAVE REMEMBERED.
YOU CANíT CLEAN THAT UP.
YOU CAN'T TELL PEOPLE TO STOP
TALKING ABOUT IT.
YOU CAN'T TELL THE INTERNET I DON'T WANT YOU
TO SEE THIS.
LET'S SHUT UP ABOUT IT.
IT DOESN'T WORK THAT WAY.
WE ARE JERKS ON THE INTERNET.
IT HAPPENED.
ITíS HAPPENING NOW.
I THINK IT IS SUCH A GOOD POINT THAT YOU MADE.
THEY DON'T
UNDERSTAND THE INTERNET.
DOING THIS IS NEWSWORTHY.
NOW WE ARE
REMEMBERING THAT THE PEPPER SPRAY COP WAS FROM UC DAVIS.
IT'S LIKE WHEN SOMEONE DELETES THEIR TWEET.
IT'S LIKE,
OH THAT'S CUTE.
I'M A TWEET DELETER BECAUSE I CAN'T HANDLE IT WHEN THERE
IS A TYPO IN A TWEET.
I DONíT MEAN DELETING A REGULAR TWEET, I MEAN
PUTTING OUT A CAREER DESTROYING TWEET AND THEN JUST SAYING,
GET RID OF THAT.
I DELETE TWEETS ALL THE TIME BUT THEN I RETWEET RIGHT
AFTER THAT.
NOT RETWEET BUT TWEET AGAIN.
I HATE WHEN YOU NOTICE A TYPO AFTER PEOPLE ALREADY STARTED TO LIKE
IT OR WHATEVER.
AND YOU DON'T WANNA LOSE YOUR LIKES.
YOU'RE SO VAIN, JOHN.
THIS IS AN ERA OF A LOT OF STUDENT ACTIVISM AND FOR SOME
REASON, IF YOU WASTE A LITTLE BIT OF MONEY IT'S A BIG DEAL.
IF YOU STEAL SOMETHING SMALL.
BUT AS IT GETS BIGGER AND BIGGER
PEOPLE CARE LESS AND LESS YOU GET AWAY WITH IT.
THEY WASTED
$175,000 ON ABSOLUTE BS.
AND RATHER THAN SPENDING THAT MONEY
TO ACTUALLY GENERATE GOODWILL, THEY SPENT IT TO GET FAKE,
VIRTUAL GOODWILL, AND IF I WERE A STUDENT AT THAT
UNIVERSITY, HOW ABOUT YOU PUT THAT INTO THE STUDENT BODY
SO THAT THEY WOULD ACTUALLY LIKE THE UNIVERSITY?
OR HOW ABOUT YOU PUT IT INTO TRAINING THE POLICE WAS NOT
TO BE SO AGGRESSIVE?
YOU'RE NOT PLAYING PLANTS VERSUS ZOMBIES.
IF YOU WANT TO BURY IT, PRODUCE STORIES THAT ARENíT SO
DAMNING AND TERRIBLE.
THAT MAY BEEN PART OF THEIR STRATEGY, AS YOU SAID TO
BOOST THE GOODWILL AROUND OTHER THINGS THAT ARE HAPPENING
AT THE UNIVERSITY, BUT REGARDLESS, THIS MAKES US REMEMBER
OCCUPY AND THOSE POOR STUDENTS WHO WERE PEACEFULLY PROTESTING
AND IT MAKES US REMEMBER PEPPER SPRAY COP WAS FROM UC DAVIS.