you want to make sure that your merch by amazon listing is getting the most traffic
possible in this video i'm going to show you three tips for optimizing your seo that will help you
get more views and sales hey guys my name is rj martinez and i've been a merch by amazon seller
for over four years and one of the most important things you can do to increase your traffic
and sales is to optimize your seo okay so tip number one long tail keywords so you want to think
about how a customer is going to search to find your product on amazon your title is one of the
first things potential customers will see so it's important that you make it count use keyword rich
phrases that accurately describe your product be sure to include irrelevant keywords in your niche
one of the best ways to find long tail keywords is to use the amazon search bar okay when you type in
a certain keyword or phrase you'll see amazon will put in the auto complete phrase for you to help
you find your product okay and this is important because if you do this this is one of the phrases
that you want to include in to your title or even come up with new ideas for products
number two detailed helpful and irrelevant descriptions think about your product
description as a way to sell to your customer your product description is your chance to sell
potential customers on your product so be sure to use this space so bullet point one bullet point
two and description to put keywords real rich keywords in there that customers are searching for
in that niche okay every single niche is gonna be different when it comes to keyword phrases and
searches because that's just the way it is people search for different types of products differently
in different niches and in return when your product starts to rank on the platform
you'll get more traffic because the algorithm will be pulling from these descriptions i want
you to think about it as like a you know different ways to pull in traffic from the
brand from the title from the bullet points okay and then the description okay once you start to
rank you'll start to rank on google too as far as the description so make sure that you have
you know really solid keywords throughout the whole listing because next thing you know it
you have traffic coming in for the title the bullet points okay and then the description
so let's say you have 100 people coming from the title and then you have another 100 people
coming from the bullet points and then another two or three hundred coming from the description
okay so it all adds up so if you get 500 people you know coming from everywhere online to look at
your product it increases the chances of you making a sale so let's break it down for you
right here in the brand i try to put one long tail keyword if you're not building a brand on amazon
that's if you're not okay when you're first starting out right testing the platform
i you know just to separate or just test okay the brand you can put one long tail keyword in there
okay and then the title i try to fit two long tail keywords in there okay um this is gonna help me
get more traffic to the listing if i do it this way and this is the way i do it bullet point one
and bullet point two i try to put in bullet point one two long tail keywords in there okay just
mixing up two sentences or or one sentence and making sure i put two long tail keywords in there
and then bullet point two i try to mix in another two long tail keyboard two long tail phrases into
that section okay now the description you can use this to help you rank on google so you can
put anywhere between three to five long tail keywords in there okay and basically think of a
a key a long tail keyword as it's more than two words in the niche so think about um hummingbird
yellow hummingbird okay those are two words now funny yellow hummingbird okay those three words
right there that's a long tail keyword the longer the phrase the the less competition you're gonna
create for yourself okay um so think about it that way and that's just an example of how i would
put those keywords together okay and you can just copy and paste those depending on the niche right
copy and paste the bullet point one bullet point two in the description and use that for that whole
niche okay so that's what i recommend when you're doing this type of stuff you wanna figure out you
know about the niche how people are searching in the niche and what you can do to create a really
awesome listing for this niche all right number three a large design or image
for the thumbnail okay now when you're putting a design on the t-shirt if you put it too small the
customer's not gonna be able to see it okay and that is not a good thing you want to think about
how you can take as much space as possible on the product template okay this is gonna help
the customer you know see the design and not only that it's gonna help with the click-through rate
on the actual design itself so think about more clicks lead to more sales okay if a customer sees
the actual design and they want that's going to increase the click-through rate and in return
the algorithm is going to push your product more and you're going to rank faster
for that product okay a lot of people don't understand this they think if you put this
some little tiny small image most of the time the customer's just gonna you know scroll past but if
they see the actual image think about if it like intrigues them makes them laugh makes them smile
most likely they're gonna click on it and make a purchase so you want to make sure
okay at the very beginning too when i was doing merch by amazon you want to make sure that your
design is very big okay i used to do and make sure that you know just made it make sure it was
like you know look good the design looked good but i didn't think about you know if i made the
design bigger it would increase the click-through rate on my product okay so without stretching it
and pixelating it you want to make sure that your design takes as much space on that design template
in the design area of your product and that's going to help with more sales and make you more
money because that's the goal right and there's tools out there that will help you find you know
keywords okay there's merch informer and there's helium 10 and i'll have that down below in the
descriptions so check that out too and if you want to learn how i sold over 200 000 in royalties all
time with my merch by amazon account check out this video right here peace thank you for watching