so this morning we are going to be talking about basically it's the roundup
from the traffic and conversion summit 2021 we are going to be going into just
a few main points that will make you feel like you were here let me just adjust this a little bit
mike was like make sure you're framed up there we go now i'm actually scooch over all right we feel
better do we feel better now okay anyway so that's what we're going to be going into today so first
things first i don't know if you know this or not but you are able to win things so there is that
the way that you win things you guys is you subscribe to my youtube channel comment on
my youtube videos and then also just share the youtube videos out into social media and either
tag myself or my business page in it either way one person every week is going to get a
little tappy tap on their shoulder and say hey go to the swag shop and pick something
out and that's how it goes easy peasy if you're like what and what on earth is the swag shop
then really you just go to with martha.com up at the very top go to shop and you can check it out
so there's that let me get out of here now i see you guys in the live chat good morning everybody
i keep chatting over there if you have any comments if you have any questions go ahead and
put them in at the very end i'm going to go ahead and put some people up on screen and we can chat
then so what we're talking about today is it's like a roundup right of the traffic and conversion
summit so the gold nuggets and i've got three of them here and they're really meaningful gold
nuggets from the traffic and conversion summit 2021. we ended it out yesterday and it was pretty
amazing it was pretty pretty stinking great you guys uh some reasons that it was great was because
it you know there were reminders of basics you know and then other reasons it was great was it
was a confirmation honestly for me and and seeing that like what everybody is scurrying to get to
is what i teach in hbr like they're all trying to figure that stuff out and i'm walking around like
man i got like gold nuggets in my pockets y'all oh man that's got how it's going but hbr is it you
guys i mean that's the answer if you're not let me just say this real quick before i go into this
if you're not in hbr here's how you join and then i'm going to go into the content here real quick
the way you join hbr is you go to live in the dream with martha it's my facebook business page
message us the words let's do this it's going up to 10k soon so make sure that you jump in
now because it's only 14.97 but you still get all of the goodness you get the lifetime membership
you get the group coaching for life you get support for the rest of your flippin life
you know what i'm saying i told somebody that this uh you know during this event and they were like
i have never seen that before and that is a marketer okay people that have seen everything
i have never seen that before and i'm like i know i tell people that but i don't know that they
believe me because i don't know that they even know because they don't know they don't understand
what this world is actually like so anyway you guys this is it this what i do is i pull the
curtain back on how i built my own business and we make a ridiculous amount of money from home
in five to ten hours a week and we believe that every family on the planet should be doing the
same thing so then you can have your own sense of freedom you can do what you want to do in this
life right you don't you shouldn't have to answer to other people you should be able to do what you
want to do that's how we feel so all right let me go ahead and get this out now the three things let
me see how i want to do this in what order i'm going to do one two three three is the best okay
so stick around for three number one you guys is community building they're all good okay obviously
because i only picked three points to talk about but community building you guys
everyone is talking about community building they're talking about doubling down on building
relationships with people and even the ads people are talking about community building now they're
talking about hacking community building but they're talking about community bill
and they won't be i mean i'm just between us like you can't hack community building
you care about people or you don't i mean it's just there there's that right
but anyway community building is what everybody is doubling down on and it's 100 percent
a necessity and if you're like well i don't know how i would build a community martha i don't even
know how to do that well that is one of the main tenets of hbr is how to be able to do that because
we teach you how to grow your online business without ads right and all these income streams
without ads well how do you do that you do that by building a community and then serving them
well i can't just tell you to build a community and serve them because you'll you'll you'll
likely trip over your shoelaces a number of times probably so many times that you'll want to quit
right you have to have you have to know the way to do things in order to move forward like the proven
model of doing things so you don't just sit and trip over your shoelaces all day
and then quit what you're doing because it will work it will work you just have to know
what you're doing so community building is the number one gold nugget number two
over deliver magic johnson talked about this yesterday and first of all can i just say
i have never heard magic johnson talk about business before and i'm a big fan now
i was sitting in the very front row and i was watching this man just dominate
business talks and it's his perspective and it's his framing on business so something that he
talked about was that he there was a long story behind this that was a great story we don't have
enough time for it plus i'm not magic johnson and i'm not gonna do it any service right so uh but he
eventually bought into the starbucks franchise and brought starbucks into urban areas there's a whole
story behind that and it's great and you should look for it and listen to it because it's about
trial and it's just great it's great so he brought a bunch of starbucks into urban areas well
you can't just bring the starbucks model into urban areas you can't just let the starbucks
model itself thrive in urban areas because it's there's a little bit of like a rubbing against
right like a little of a friction uh culturally and so what he did was he
brought the model in and then he tweaked the model so a franchise model right he tweaked the model
which isn't typical but it's what he did because he knew he had to do it because he was bringing it
into a culturally very different place and so the the two things that he tweaked one of the things
one of the things was he said he said you know we like coffee we want to drink coffee
and he's like but we don't really know what these scones things are
and then he said what they started doing was they were bringing in some i can't remember what
kind of like different um desserts and stuff like that they brought in like i think apple pies and
stuff like that i can't remember exactly but he brought in different things that culturally would
resonate more than scones because people are like what are these things you know so he he changed
the model like that a little bit and then he also changed the music that they play in the starbucks
right and the music that they play now is like you know beyonce and jay-z and stuff like that
instead of what you would hear at a starbucks um like anywhere else probably and so he knew that
he could bring that model in and he knew that the people wanted that model in their communities and
they would go to it but then he even catered the model to them and you guys that is one way
that he over delivered so just i mean open your mind about how
you can over deliver to your people but it's really it's making things so doggone
specific and specialized for them as people that that is what over delivering is about
okay it's about not doing this blanket thing like i'm bringing in a starbucks
cool let me just plop it here now would it have been successful maybe because it's starbucks and
it was the coffee they wanted and whatever but is it probably exponentially more successful
because he made it for them right and that's that is like the over delivering so if you look at hbr
we over deliver right like if you just i only suggest that because it's my own model and i
can see it specifically right we over deliver i mean who does group coaching for life nobody does
right who constantly updates their platform and their education based on new and emerging tactics
and strategies that are working nobody does that right everybody does like a sell it and done
sell it and done but this program is living and breathing and that is not done anywhere
and so like that is the over deliver right like we always need to be you can look at any
of my programs ever and see the over deliver in there and so what we're saying here is that over
delivering is what's necessary in this world today because even just getting what you paid for
is not enough write that down all right so that was number two number three tolo i love this so
i like i almost cried all right whenever they were talking about this because i was like yes man and
it was at the beginning of yesterday and it was like you know the beginning of the third day and
it's the beginning of the day and i'm like martha don't cry and so anyway tolo let's talk about this
we know what yolo is right so you only live once like you know somebody's jumping off a
building and says yolo that's what we think of and it's fun right it's fun and that's
us as business owners and entrepreneurs we live in the yolo right we live in the yeah i'm going
to go ahead and do this stuff because i only live once i'm going to do everything i can i'm going to
leave it all on the court because i only live once right well tolo is a twist and i love it
you ready for it are you guys ready for it let me check my time oh i took my time at 11 11 you guys
tolo is they only live once
i mean right they only live once
and so when we're thinking about our people and we're thinking about how we're going to
serve them and how we're going to help them transform and how we're going to help them get
where we are from where they are right now and whenever you have those days where you're
like man i just i'm tired or nobody's listening to me i'm really feeling like
nobody cares and why am i even doing this i challenge you to think about your people
and to truly truly think about the fact that they only live once too and so you got from
where you were to where you are now and because you got from where you were to where you are now
my belief is that you are now responsible for getting the others where you were
to where you are right now and they only live once right so i wanted to
challenge you with that today i would love to hear what you guys have to say about it
and yeah that's it uh michelle they caitlyn bamm i love tolo tolo is it man misty tolo yeah
jessica top of mind awareness 100 always always l this is gold martha starbucks story puts a whole
new twist on reaching your people so helpful and yes hbr beyond over delivers there it is if you're
not in hbr what are you waiting for yolo and tolo it's our job guys we can't get lazy and scared
about our job our job is to help the next person out of the fire and the question is you want wanna
do it when are you gonna do it tomorrow's promise to no one guys i love you bye-bye