If you're unsure how to create or switch to an Instagram Business account, don't worry,
I got you covered. I'll show you what to do from start to finish and how to set it up properly so
that you can reach a large, interested audience. Let's do this!
Hi, my name is Natalia and welcome back to my channel where I share super actionable ideas on content creation for entrepreneurs and creators.
In today's video, I'm showing you how to create or switch to a business account on
IG correctly so that you don't miss out on potential followers or conversions.
But before I do that, let's quickly go through why you need a business account in the first place
- first of all, other than your website, your social media profiles
are like a business card and create a first impression, especially since people are more
likely to find your business on sm nowadays. - secondly, you can showcase what you sell and get
clients this way, with special functionalities that are available only on biz account
- apart from that, biz account not only lets your clients discover and follow you,
but also contact you much more easily which I'll be covering later in the video.
So without further ado, let me show you the step by step process.
The first thing you want to do is install the Instagram app on your phone and open it. It will
prompt you to create an account. If you already have the app installed and have another account,
you need to tap on your profile in the bottom right corner and click Add account.
So then you choose your username. Don't worry, you can change it later,
but if you can have it to what you want, more power to you ;) Let's say ours is going to be
HAPPY BUSINESS OWNER. If it's available, a green tick will appear and you can click
next. Then, if you already have an account, IG will ask you how you want to log in.
Create new login and enter your phone number or email address. I'll go with my email address and a
code is now being sent to me. Enter the code, set up your password and you have a personal account!
But we're not stopping here, you now need to switch to a business account
and set it up properly to maximize your profile's potential. Click complete sign-up and it will
log you in. You can enter your date of birth, find Facebook friends to follow and add profile
photo but we'll skip it for now. So now you're in! Click in the top right corner and choose
settings at the bottom. Go to Account, scroll down and click switch to Professional account.
So then, you have the chance to choose either a business
or creator account. Basically, you may want to have access to insights but not necessarily
look like a business account in which case you'd choose the Creator account
but I don't really recommend it. I can make a video about the differences between the two
to show you which is best option for you so let me know in the comments if you'd like that!
Ok, so we choose business, and Instagram shows you the various benefits of having
this account so you can get insights which is basically the analytics part,
create promotions to reach potential clients and as I mentioned at the beginning,
have more options in terms of contact details so more buttons for people to get in touch with you.
Next, we're going to select a category for your business so
type in some keywords and see if you can match any. If you can't find it,
try synonyms or similar words describing what you sell and you should be able to find a good
category. I'll go with interior designer so I have interior design studio which works for me.
Alright, then add your contact details, your phone and address, if you have one.
Obviously, if you're an online business you might not want to
draw the audience's attention to the address so you can skip it.
Then, you can connect your Facebook page and if you're logged in to your account on your phone,
Instagram will pull the pages connected with your Facebook account for you and you can
choose the correct one. You can also create a new Facebook page straight from Instagram
but I don't recommend it - it creates a lot of unnecessary
mess so you're better off creating one yourself from Facebook directly.
So now we're going to complete the profile and this is what we call an Instagram Bio. Now make
sure to check out THIS video on how to optimize your bio where I go in depth on what you should
include and the best practices to attract clients and make a great first impression. Alright, so
once you add your business name, website, type out your bio and photo, your profile is set. Instagram
will walk you through different parts but what you want to do next is set up your contact options.
So this is one of the benefits of the business account which I mentioned at the beginning.
On the profile, you can have special buttons that showcase your contact details and it prompts
potential clients to get in touch with you. If you have a business that people can book something,
you can add an action button from all these various booking platforms so if your a hairdresser
or a restaurant, you can connect through Booksy or Yelp etc. We'll leave it for now and if you click
on the profile display options, you see than from here you can choose to hide the category label (so
the interior design studio in my case) or contact info (which you probably don't want to do).
Alright, so this is the account now, you can see that it can now be found
through the search bar when I logged onto another account.
What I highly recommend you do is to set up your security settings and most importantly
a two factor authentication. Let me know if you don't know how to do it and I can
create a quick tutorial for you as well. As I mentioned before, I have another video
for you on how to write a perfect instagram bio because you want to optimise it properly
so that people can find you and know exactly what you've got to offer. So make sure to check it out
next. If you have any issues with setting up your business account or any other questions,
leave a comment below. Like this video if you enjoyed it and subscribe to my channel for super
actionable content creation tips. Thank you so much for watching and see you in the next video!