In this video, I’m going to show you how to run a successful and viral giveaway contest
to drive traffic to your website.
To get even more website traffic ideas, click the link in the description box below to get
a free cheat sheet with 25 free website traffic ideas to promote your blog and business, and
make sure to check out Interact to create your very own giveaway today.
1.
Create a plan
Before you begin with your giveaway contest, you have to have a plan first.
That plan must include the goals you want to achieve with your giveaway.
In this particular case, it’s increasing website traffic, but a giveaway can produce
more results than that if you plan it well.
For instance, you can use your giveaway to boost visibility for your brand or increase
awareness of your products or services.
You can also focus on growing your social following, boosting audience engagement and
loyalty, promoting content and much more.
In other words, determine your business goals and devise a strategy on how to achieve them
with the help of your giveaway.
2.
Choose a contest type
Running an online contest can mean all sorts of things.
You have to determine which contest type works best for your goal, i.e. increasing website
traffic.
There are many contest types for you to choose from.
For example, giveaway contests give users a chance to win a prize by entering a contest.
Competitive contests allow people to complete either simple or complicated tasks and compete
for the prize.
Promotion contests are events where every participant gets a prize, as long as they
meet the requirement, such as refer a friend.
After you've decided on which type of contest to run, you must also set the rules.
Decide on entry rules, participation rules, timeline, contest instructions and so on.
What's more, if you plan on running a contest on social media, make sure you familiarize
yourself with the contest rules of the platform.
For instance, Facebook and Twitter have their own set of rules for contests and events.
Other social networks have their unique policies as well.
3.
Create a landing page
Having a dedicated landing page for your giveaway contest is definitely the most obvious way
to drive traffic to your website.
My favorite giveaway software is Interact, since you can create your giveaway with it
with social share options, and then embed it on your website.
You can find the link to it in the description box below.
Sure, you should share some basic information on social media, but directing your audience
to the landing page will not only make your giveaway look more legit and allow you to
share more information, but it will also increase your website traffic.
Once people enter your website to find more details about the giveaway, they are more
likely to stay there and check out other things as well.
Needless to say, you have to make sure that your landing page, as well as the rest of
your website, are carefully crafted so your audience actually wants to stick around.
You don't want to come off as too aggressive and bombard them with pop-ups right away.
If you want to use them, wait at least a few seconds so your visitors don't get thrown
off.
Also, make sure that you include all the important information, but keep it simple – writing
a long, complicated description, having complex rules, or asking too much can be overwhelming.
Lastly, you can do everything else right, but one thing will ultimately determine the
appeal of your giveaway and that is the reward.
4.
Decide on the right rewards
In order for your giveaway contest to be a success, you must offer value to get value
in return.
In other words, your rewards have to be meaningful and valuable enough to get people interested
in your giveaway in the first place.
After all, you want your audience to visit your website and even convert, not just participate
in the giveaway.
To achieve this, you have to choose your rewards carefully.
Sometimes people will only enter the competition for the prize and won't really be interested
in your products or services.
That's something you want to avoid.
A giveaway is a great way to reward your customers and make them more loyal to your brand.
You can offer monetary incentives and reward contestants with a prize such as a gift card
or coupon code to your online store, that will not only make them happy but also encourage
them to actually spend some money on your products or services, and maybe even become
your loyal customers.
5.
Start promoting
The success of your giveaway contest doesn't only depend on the design and creativity you
poured into it, but it also depends on how well you promote it.
You have to create enough awareness and increase your exposure in order to get enough people
interested in participating.
Think of your giveaway promotion as a marketing campaign.
You have to promote it on various media channels to effectively reach enough people.
Also, don't shy away from using content marketing to your advantage when promoting.
For example, strong visual content such as images and videos will easily boost attention
and engagement.
If you make it compelling enough, your content may even go viral over social media channels.
That way, you'll be able to generate a lot of buzz for your giveaway and ensure that
your participants will drive the desired results – in this case, boost website traffic as
much as you need.
Running a giveaway contest is an excellent way to reach business goals and boost audience
engagement.
The more creative your giveaway is and the more meaningful the rewards are, the better
your chances are at achieving your pre-set goals.
Again, click the link in the description box below to get a free cheat sheet with 25 free
website traffic ideas to promote your blog and business, and make sure to check out Interact
to create your very own giveaway today.
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Thank you so much for watching, and I’ll see you in the next video!