When given a presentation topic, most people immediately think about what relevant facts
they should include or how they can meet the criteria of the presentation.
To me, that is the absolute wrong way to approach a presentation.
Want to know why and find out what to do instead?
Then stick around and I'll tell you right after this.
Plus, I've got a question for you, too.
My name is Carl Kwan; lecturer, consultant, voice actor & radio personality helping businesses
with presentations, promo videos, leadership & marketing.
Alright, so this presentation tip was inspired by Oren Klaff's "Pitch Anything," which I
reviewed recently and highly recommend…Thanks, Oren!
Anyway, when you present the facts to your audience, the audience immediately begins
to analyze your presentation content.
And when a person is analyzing something they are generally not excited by that thing.
What this means is that the person becomes bored almost instantly.
So what do you do?
What you should do when you are given a presentation topic and criteria for your presentation is
to immediately begin thinking in terms of a story with a beginning, middle, and end
and some sort of problem or situation to overcome.
Even better is to make that problem or situation something that is dramatic, that has a time
restriction, and where the consequences are very severe.
If you can't do that or it's too difficult, then tell a human story of where you were,
where you wanted to go, and how you got there or are still working at getting there.
This type of presentation style, no matter what the topic or criteria, is definitely
possible.
But the major benefit of this presentation style is to draw the audience into your presentation,
keep their attention, and not allow them to analyze your presentation.
I'm not suggesting that you are trying to pull the wool over the eyes of your audience,
but rather to communicate with the part of their brain that is actually going to pay
attention and be interested in your presentation.
And then when you do have to present facts, or data, or other types of statistical information,
then do so, but do it in a very simple, easy to understand way that leaves no doubt in
the audience's mind what you are trying to convey to them.
What you want to do is to break down that data or information into the most high-level
or general way to explain it.
But before and after you do that, wrap that information up with a story.
Then include additional information or more detailed information in the form of a handout.
I know that this is not easy because it's totally different than what most people would
do, but the result is going to be worth it because your presentation will be much more
interesting and memorable.
And you won't have to sit there and try to memorize your presentation script or memorize
every single detail of your presentation because you can just tell a story, which is much easier
for you to remember.
Okay, question time…
What do you think are the three biggest presentations people have to give in their lives?
Please leave your answer below this video.
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