In today's video I want to share 5 tips with you to help you reach more
people on LinkedIn to grow your audience and your community let's go first my
name is Rob Balasabas welcome to my channel I'm glad that you're here I
create a lot of tutorials for content creators I'm a dad I'm a husband I'm
also a content creator myself on YouTube on Facebook on Instagram and especially
on LinkedIn so I'm glad that you're here let's dive into it so it's 2020 it's
exciting it's a fresh new start it's a new year we all have resolutions we have
goals and I wanted to share with you the things that I've learned from 2019 with
creating a ton of content on LinkedIn speaking about LinkedIn at different
conferences doing a ton of videos on LinkedIn and share what I've learned so
that you can take that and apply it to your 2020 and use LinkedIn to your
advantage to reach more people reach your target audience build partnerships
build communities here are the five things that I think will help you move
the needle on LinkedIn in 2020 the first thing is set a goal set a goal and then
an action plan for what you're gonna do with your LinkedIn channel and how
you're gonna use LinkedIn in 2020 LinkedIn can easily take up half your
day if you're not careful so having a really clearly defined goal gives you
focus every single day that you're out there on LinkedIn engaging creating
content set a big goal for the entire year
then work it backwards on what you're gonna need to do and achieve each month
and then each week also goals need to be very clearly defined they can't just be
abstract they need to be very clear put a number to the goals that you're trying
to reach some common goals on LinkedIn can be the number of followers that you
want to have by the end of the year it could be the number of leads that you
generate through your LinkedIn channel as a whole it could be traffic that you
generate from LinkedIn so make sure that you look at those it could be one or two
different metrics but make sure that you have one very overarching big goal and
then work it down monthly and then weekly so that you can understand what
you're doing on LinkedIn you can make a decision whether the actions that you're
taking or the opportunity that you're gonna have lineup
with the goal that you have for the year tip number 2 -- be a student of LinkedIn
learn what other people are doing well see what other people are not doing well
and apply it to your channel there's so many different things that go into
LinkedIn and to growing your LinkedIn channel much like YouTube so see what
type of formats people are posting ins one tip I want to give you is pay
attention to the top LinkedIn creators they're storytellers so be a good
storyteller be conscious of your own behavior take a look at which posts you
are interacting with which posts you're not interacting with and why there are
different content types on LinkedIn there's images there's videos there's
documents there's so many different types of content that you can use on
LinkedIn learn the different types of content and apply it to your channel put
a variety of different types of posts on your channel so that your pattern
disrupting with your channel so that your audience isn't just getting used to
the same type of content and they're saying oh you know what this is probably
something that Rob has already posted post videos post images post articles
post documents learn how to use all of those types of content I'll actually put
a little playlist right here where you can click and actually have a ton of
different LinkedIn tutorials on how to create documents how to create articles
all those sorts of things so check that out hopefully that helps
you level up also going back to the top creators on LinkedIn connect with them
follow them set a notification to alert you whenever they post because you want
to see what they're posting you want to pay attention to how they're doing
things these people that are doing really well on LinkedIn that's getting
massive massive engagement they're on LinkedIn day in and day out
they're testing just like myself I'm testing all the time I'm testing
long-form content I'm testing short form content I'm testing different types of
videos so make sure that you're paying attention to the people that are
spending a lot of time on LinkedIn because they're likely testing a lot of
these different strategies already so leverage their knowledge and learn from
them and then up to your channel tip number three is
engaged with your peers first of all I'm really completely done with the term of
competition on LinkedIn there's no competition very similar to YouTube you
know if you talk to any top youtubers they're collaborating with other
youtubers in their niche they're not afraid of mentioning them they're not
afraid of creating content with them so it's very much like that on LinkedIn for
the top creators the reality is there's so much work if you are consultant if
you're a company if you're a business there's so much work there's so many
clients there's so many people that need assistance need help need services need
products on LinkedIn they're all decision makers they all have buying
power for the most part and so that's why I'm completely done with the term of
competition it's all about collaboration engage with your peers that is my number
three tip something as simple as just supporting them when they put a post up
give it a like give it a heart give it that thinking guy you know it's like one
of those emojis and leave a comment give first write so give support first don't
expect anything back they'll take notice trust me they'll take notice much like
YouTube LinkedIn is the long game so you're not going to be a success
overnight so it is something where you want to be building building
relationships with your peers and when you comment make sure that your comment
is adding value don't just put three emojis you know that fire emoji or
thumbs up or that fist bump one write add value to that post the other people
that are commenting and liking and engaging with that post will take notice
of your knowledge that you're showing it might not be the first time that you do
it but over time as you are interacting with different peers people will notice
you'll get more requests to connect with people that you want to connect with
people that are also in your space people that are interested in your
knowledge and what you have to share so that's number three engage with your
peers now let's go to number four respond to your DMS and start
conversations reply to your messages as soon as you can this is something that I
need to personally work on so I'm letting all of you know so that I can
accountable to all of you my suggestion is to reply at least the same day if not
within several hours that shows that you're active that shows that you are
alert that shows that you are not bogged down or that you have no capacity to
take on new work or opportunities reply to your DMS as soon as you can within
the same day if not try to shoot for at least within several hours of getting
that message and then Part B is to start conversations look at opportunities to
spark up a conversation in a private message with the different people that
you're connected with especially the people that you can see based on their
profile are people that are your target demographics one really easy way that I
do this is when I get connection requests before I accept that connection
I take a look at that person's profile I see what city they're in I see what
their positions are I take a look at the different companies that they are
currently working at and the companies that they have worked for in the past
I try to take a look if there's any sort of common mutual connections or common
interests you know based on the companies that they worked at or the
people they're connected to that can be a conversation starter between me and
that person if I find that it's somebody that I should connect with then I accept
the connection requests as soon as I accept that connection request specially
in mobile it's really easy to click this little link that says message and so I
can send a direct message for that person right away as soon as I accept
their connection requests and so I do that I either send them a text saying
hey nice to connect with you really curious to learn more about what you do
and why you connected with me I'd love to also learn how we can
support each other in the next coming months perhaps even doing a
collaboration looking forward to talking to you take care and from there
eight out of ten I get a message back and then a conversation is started and
number five build a community above any other goals that I have on LinkedIn my
number one goal is to build community I believe truly 100% that if you have a
community of people that are your audience as well as people that are your
peers people in your industry all of the other goals revenue
traffic speaking opportunities collaborations webinar swaps all those
other goals will come into place very naturally so I've learned to build a
community and I focus on community because I know that by having community
as the top goal for me on LinkedIn everything else comes very naturally I
don't ever have to do any sort of sales pitchy things anything like that I'm
spending my day building community strengthening relationships supporting
other people inviting my peers and other people new connections to join me on my
channel whether it's LinkedIn live or a video collaboration or an interview on
zoom' that I would record and from there all the opportunities all the benefits
all those things come very naturally speaking opportunities invitations to
speak on summits invitations to speak at conferences podcast interview requests
all those things they just happen so you can build a community either on LinkedIn
groups Facebook groups you can build community as simple as a private
facebook chat so for 2020 go and focus on building a community around yourself
and you will win I want to invite you now to share your number one tip on
LinkedIn for 2020 just like this little sign says share it down in the comments
so that we can all benefit from all of our knowledge on how to level up on
LinkedIn in 2020 and if you haven't yet it appreciate for you to subscribe to
this channel helps me get this information out to as many people as
possible for those of you that have already subscribed big thank you it has
been really fun building this channel as of this recording I've just reached 400
subscribers which is fantastic and my goal is to reach a thousand subscribers
by March 31st 2020 so I'd love for your support on that and until next time go
and share something on LinkedIn and I'll see you in the next video take care of
BYE BYE!