When I first got started on Youtube,
I remember frantically running to my mom to celebrate 25 subscribers.
I was like, "Mom, do I call LA? Does LA call me?"
When I first got started on Youtube,
I always had a kind of very clear vision as to what it is I wanted to be creating
on the platform.
When I got started to play this David Blain,
quite serious street magician guy.
You have to emulate people to a certain extent,
but after a while it's just exhausting.
Like, it's much easier to just sit tight and honestly be yourself.
I've always been someone who's had this crazy, crazy love
for talking to people.
Creating the platform that I did
is just a representation of what I've always loved,
just speaking to people in the way that I do.
On my sofa? Like, in my home? Hello?
I like magic.
I like making videos with my brother and we thought, why not put them online?
What?! No!
I want to create.
Of course it's going to be on YouTube. It's the right place for it.
I think I realized I was reaching a global audience
when we surpassed the one million mark, then, a million to two million.
Most of my growth on YouTube was due to Shorts.
Major tip for building your audience would be to be really candid with them.
Ask them questions and let yourself receive the feedback,
so you know how to better deliver your content,
how to better create a tightknit relationship
with your audience.
It's very important to keep the main thing the main thing.
And a lot of people get distracted and get bogged on little details,
like, am I using the right caption?
Am I posting at the right time of day? Are the hashtags right?
When, at the end of the day,
your main focus should be making a good video.
A tip I have would be to enjoy what you are creating.
When you are enjoying what you are creating,
it just makes it all more fun.
So, for me, number one, prioritize enjoying what you're doing.
The big one probably is consistency.
And I know everybody says that, but it's so, so true.
I only really started to see results when we actually set a schedule
and we stuck to it.
That's when we started to see actual growth.
Another tip would be set out on a mission,
whether your aim is to get to 10,000 subscribers
or 1000 subscribers or whatever it looks like for you.
It keeps you in alignment, it keeps you focused on something,
on a particular goal.
A barrier to being consistent that I often get people saying
is that they don't know what to film.
And that is fair. It used to happen to me all the time.
The way I battled this
is to actually take brainstorming seriously.
So, if you want to grow get brainstorming, get some good ideas,
and then stay consistent.
What is it that you stand for?
What is your mission statement? What is the thing that makes you you?
What makes people drawn to you?
People should have a sense when they hear your name or your brand
as to what that means.
If you could actually spend some time thinking about it,
I think it's going to serve you very, very well
and I certainly wish I'd it done sooner.
Everything about my personal brand is, like, how I know I want to add value
to the world.
And I've just always been someone who's cared about that side of things.
I mean, the intention of wanting to make people smile.
If someone walks away from my video having done that,
or even cracked a little laugh,
Amazement when the magic is actually secondary.
I made the decision to do that and because of that
I think people who enjoy one of my videos will probably enjoy all of them
for that reason.
Work-life balance is one of those things I had to unfortunately learn the hard way
and I say the hard way because as a creative
you are living out your passion
and because of that
you forget to take care of every other area of your life
because you're like, "I'm living my passion."
And what I've realized
is that it actually decreases your level of creativity
and how well you're actually able to physically work.
And, so, when I started taking caution of that
and actually ensuring that I am prioritizing my work-life balance,
life just felt easier.
You have to give yourself a break.
Like, I took my first holiday recently and in like 5 years
and it was the best thing for me.
I actually was nervous going on holiday.
Thinking back, I'm finding I actually was more creative.
Isn't that a surprise?