Hi everyone, it's Justine. You've probably noticed
that I've been uploading less often lately.
Here's why and what to expect next:
First of all, I need to slow down a bit.
I've been putting a lot of effort
and energy into this YouTube channel. Last year,
I brought out over a hundred videos, by myself,
on top of my job, which is actually to run a
fashion label, to create clothes, and to sell them.
So, in the next couple of weeks,
you will see videos a bit less often. We will stick to Sundays -
that stays, every Sunday.
But then, maybe not every Wednesday on top, we'll see.
If I can, I will upload two videos in a week. But my goal
will be to upload at least one good
one that I'm really happy with and proud of
and that will be Sundays. When you
decrease your upload frequency on YouTube, what happens is
that YouTube shows and recommends your
new videos to less and less people. That's the way it works,
it's called the YouTube algorithm. So,
even if you have subscribed to my channel, you will
not receive notifications for new videos anymore.
Unless, on top of subscribing, you also
click on that bell. That's the thing that activates the notifications.
It's not just true for me, it's true for all the channels that you
love. If you feel like you're subscribed but you're not getting the new videos,
that's the problem. You need to subscribe and click on the bell,
that's the way YouTube works now. So you can do that, if you wish.
You can also follow me on Instagram. This is
my Instagram name here - 'justineleconte' - very easy to find.
You'll find me there. I will do my best to post there
more often and also to show you more
of what I'm working on when I'm not on YouTube.
The designer side of my life, the one that I
don't show enough here, I think.
So that's the other option. Okay, so that was the
bad news - videos coming a bit less often.
The good news is: While
I'm making a bit less videos, I have more time, brain
capacity, and creative juices to work faster
on the next collection, so that part is going to move faster from now on and I'm just switching
the workload, shifting things a little bit.
I want to document the entire creative process from the beginning
to the end. It has never been done on YouTube, I think.
I will document everything, not just in pictures but in
film. It's a challenge, a real challenge, I realize that
but I really wanna try and
I want that to be my creative challenge for this year. So look forward
to that. It is a very serious video
today guys, I'm sorry. [laughter]
Next thing that I want to mention since we're here:
At the beginning of this year, I asked you in a poll,
officially on YouTube, what you wanted to
see more on this channel. What kind of content? This
was the result
and I'm also working in the background on making that
happen. Documenting my creative process - I
just covered - but what about reviewing and talking
about brands, the last point here? That's something I haven't
talked about at all yet. Working with brands
or with branded products means that everything
takes longer and is more complicated.
I need to get the products without the brand
telling me what I should say about it.
I need to make sure that I remain absolutely independent
and that when I work with a brand, there
is always something in it for you. Otherwise, there is no
point for a video. Either, it's a super high-
quality video because they are sponsoring the production or
there is something in it for you like new information, a tutorial
that I couldn't implement otherwise or
gifts, etc.
If there's not a concrete benefit for you guys,
I won't do it. I won't
hold a product in front of the camera and say 'Buy it' because the
brand is paying me to say so. This is not gonna happen.
So I know that you keep asking: 'Can you say which brands
are good quality and ethical?', 'Is this brand better than that one?',
'Is this one okay?', 'Can you review the quality of
these shoes, of that bag, of this
coat?' I haven't done it yet because
I'm still trying to find a way of working with brands
that allows me to remain neutral and objective as a
designer not as a paid hanger.
Because, it's important for me and I think it's - you
appreciate that too about this channel so I want to keep it this way
and I need to do that in my own way
and finding brands that agree
with me doing it my own way,
it's tricky.
But I'm working on it and I want you to know that it's coming.
Apart from that YouTube side of things,
a little update on my jewelry line because you know I also make jewelry now.
You might already know if you're registered for the newsletter
but starting today until April 11th,
we're having a Mother's Day promotion sort of thing.
If you get two pieces from my collection - no matter which ones and
which metal - you will get 10% off
the whole order. Not just of the second piece, of
both pieces. You can use that to get
twice the same piece - one for you, one for your mom as a
nice mother-daughter thing - or you can
take two different ones and make a set pairing out of them.
You can also use that for
graduation presents, spring break.
I won't tell anyone. The code is the same for everyone anyways
and its this one here.
I will also link the whole collection
in the description below this video.
You will see everything exists in silver, gold, and rose
gold and now we also have gift cards
available. That wasn't there the first time around when I launched,
but that's in case you want to leave the choice of the piece
to the person you're gifting jewelry to. That was a bit of
what happens outside of YouTube
and I usually don't mention it here but I know that many of you were
waiting for a discount or promotion
to gift a piece to someone or to themselves so, for once,
I thought that I'd mention that on all my social media
including YouTube. I will see you on Sunday
with a new video and until then,
take care,
don't work too hard, do keep time for yourself.
Bye.