Once I decided to create a course in my own business,
I'm not actually sure I knew what kind of impact it was gonna have.
For me, I wanted to figure out a way to scale my business transformation-speaking,
revenue, of course, as well but my whole thing was how can I have more impact.
And I don't think I knew starting off
just how much it was going to impact my business, right?
My goal was to impact other people but I had no idea
that it was going to really blow up my ecosystem,
because there's so many different reasons to create a course.
And now I know this looking back, right?
It's impossible to connect the dots going forward,
very easy to connect the dots looking backwards.
And what I see now from looking back and creating my course is that
it wasn't just about revenue and it wasn't just about impact,
there was also the tribe element that was created.
See, there's so many different reasons to create a course.
There's, you know, additional revenue generation
or some people want to have passive income
or people are trying to, you know, build their following, build their tribe
or people are trying to find a way to encapsulate and to systematize
what they do with their one-on-one clients.
But for me, I experienced all of these things throughout the course of creating my course.
And so, what I ended up finding out was that not only was I able to
honestly, over double my revenue in my business,
but I was able to 10 and in some aspects 100x
the people that I was working with, the number of people I was able to serve.
So what I thought was initially going to be
oh, I'm gonna create this course and it'll be a fun way to impact more people,
I now see how that led into so many other things that I can do.
So what does that mean?
The first time I ran my signature course Playful Prosperity,
we had 75 people that went through the program.
And that in of itself was great, I was so grateful for that
I had a tribe that was being built around me,
my community was deepening, my impact was deepening.
All those things were amazing and then through the course of doing that course
and being really engaged because
one thing I absolutely believe about course is that
the ones that are the most powerful are the ones that have real engagement
from you, the coach.
Like you're not just some teacher or some thought leader
or some subject-matter expert, you are a coach.
You have a certain skill set that 99% of the population don't have.
You're able to really extract wisdom out of people, you're able to help guide people
in a way that the majority of the planet just don't know how to do.
So when you bring that skill set in to what you create in a course
and the way that I brought that skill set in to the way that I created Playful Prosperity,
the impact is so deep that when you think about what's next for people, right?
And this is not about upselling, this is about up serving.
When you think about how can I serve people at a deeper level,
you've made such a transformation in their lives with the interaction
they've had with you in this course, that it's a no brainer for them
to want to experience more of your work going forward.
And that was something that I wasn't really sure
about kind of conceptually I knew that was possible from creating a course but
it wasn't until I actually created Playful Prosperity,
went through it the entire eight weeks of that program with those 75 people,
and saw what an easy transition it was to offer them,
hey, if you've loved this eight weeks and you've gotten a lot of benefit out of this,
here's the next step on your journey that we could go through together.
And for those people to raise their hands and sign up without me having to do
any marketing, any Facebook Ads, any anything,
that I had such a deep relationship with these people that had gone through my course
that it was a no-brainer for them to continue on.
that totally revolutionized my business.
Because now, instead of having all of these various
kind of disparate disconnected offerings and services in my business,
I had this leverage point, I had this this fulcrum point,
I had this turning point where people had had such a great level of intimacy with me,
that they wanted to have that on a deeper level.
See, when you create a course, when you're creating an experience like this,
you don't want to sell information.
Information is everywhere, we don't need more information.
If information was the answer, we'd all have perfect perfect relationships
and six-pack abs and billion-dollar businesses.
People don't need more information,
they need more transformation.
People don't need more information,
they need more intimacy.
And that was something I was able to provide in my course.
So if this is something that you're thinking about for yourself,
a way for you to scale your impact, to scale your income
and also to have a really deep sense of intimacy with your tribe,
I would invite you to consider that creating a course
or creating a group coaching program could be the thing
that is a major turning point in your business, in your income, in your revenue,
and in the way you impact the people that you work with.