i'm sure you've heard about graphic design trends in 2022 from various different sources
i'm talking about graphic design blogs or even fellow graphic design youtube channels
now that's all well and good but how should you make use of these trends
or should you even care about them at all i'm going to explain exactly how i'm personally
going to use graphic design trends in 2022 and when i'm basically just gonna leave them alone
branding projects are quite tricky to navigate if you don't know what you're doing
i have a handful of regular clients who might need me to create brand elements in 2022 for example
it could be something along the lines of a billboard design for a specific brand
would utilizing a graphic design trend and working that trend into a design be okay so
to speak yes it would if you also keep elements of the brand identity within the design itself
now prime example of this that you might know about would be nike back when duotone was a very
popular and trending style in the design world nike made use of this and created designs that
appealed to that trend but also which kept things on brand so to speak you can see the logo on the
design you can see the minimal approach and also how the red dark tones of black finish the design
this is all on brand for nike but in terms of 2022 i'm going to look at incorporating retro imagery
from the 90s matched up with experimental typography into a lot of my design briefs
and these trends have spilled over into society as a whole and they're not just recognized by us
designers this is why they're good to use on media that people in society are going to interact with
however when it comes to logo designing i'm going to totally ignore trends in 2022 and also beyond
a logo design is one aspect of a brand identity the logo should be recognizable
memorable and stand the test of time but of course you know this anyway if you watch my videos
if the logo follows a trend it's going to become too similar to everything else
and become untrendy or distasteful in one to five years a good example of this bad approach
to logo designing would be those minimal kind of logo designs that you see for breweries coffee
houses or hipster style businesses those types of designs were so trendy at one point some years ago
you could see them everywhere and that's pretty much the problem
at a quick glance could you ever pick out one business from another just based on the logo
probably not and they aren't very brandable because they appear too similar and on top of that
the design itself has become outdated social media is a great place to flex a graphic design trend
for me i don't really take social media that serious in terms of running in my business
now why is that you might ask well firstly i get so much traffic from youtube that i don't need to
leverage things like twitter or instagram and so on secondly it's a matter of time it's time that
i don't have to work on really maintaining a social media presence i have tried to
hire people to help organizing social media and taking control of it but the people i've hired
over time never really truly understood the importance of the aesthetics of social media
posts from a graphic design point of view in 2022 however i am going to aim to make social
media more important into my kind of workflow and this is how i'm going to use graphic design trends
it's important to keep a running theme throughout your social media artwork just like when creating
designs for a brand strategy you want to keep core elements the same so that people can recognize
the design is affiliated to your brand or social media accounts for me that would mean mainly using
oranges or warm yellows matched up with black on white those are my main colors for my brand
i also get so many questions about a specific font on my youtube thumbnails that typeface is
a basement grayesque now basement gray test is a modern urban and impacting typeface it did fit in
well with the kind of vibe or design trend of 2021 and that's why so many people were asking me about
the font id because they just wanted to go and download it themselves and use it on their designs
so sprinkling little elements of design trends into social media artwork is a good thing it helps
keep your posts relevant and also relatable to everybody else now one thing i won't be doing in
2022 which i feel like many designers are going to do and that is when they have a specific graphic
design project to work on they might think of the design trend first and then secondly the
design itself i personally am going to work in the opposite way i'm first going to look at the brief
and the research to understand the design i need to make and then i will question whether or not a
design trend can or should be used often a design trend won't help to communicate the message that
is intended but other times it could really help reach the right people than it needs to
for example one proposed design trend of 2022 is the y2k or 2000 nostalgia in the 2000s technology
received its initial boost and the media or the artwork back then used oversimplified interfaces
low poly cgi neon colors and holographic textures if a design is mainly targeting people who grew
up in that time period such as myself so kind of ages 30 to 40 then it might be a great idea
to make use of this trend to tap into nostalgia and engage with our audience then again the brief
might call for a different approach but yeah if you want to learn more about graphic design
just click a video on screen and until next time guys design your future today peace you