- Whenever this channel goes dormant it's usually
because instead of being in front of the camera,
I'm behind it creating and collabing with others.
So yeah, I'm never gone.
I'm just telling other stories.
(chuckles)
(dramatic music)
Hey, everyone.
It's me, Hallease, endeavoring to persevere as always.
If you're new here I make videos about my chaotic good life.
Subscribe, follow social media, all of the things.
So when I'm not over here on this channel documenting
my own life and telling my own stories,
I run a production company called StumbleWell
where I help others tell whatever story they wanna tell.
That's right, this is another flex video.
Get with it.
So StumbleWell, my production company, recently did a collab
with Glen and Yvette Henry.
Y'all probably know them from the Beleaf in Fatherhood
Channel where they equip fathers, bring hope to mothers
and document their familial life.
You might not know though that they have a second channel
called How Married Are You?
It's a video podcast where Glenn and Yvette
take time away from the chocolate babies
to talk all about their life as a married couple,
focusing specifically on their relationship together.
And I, first off, go watch/listen to the podcast.
It's available more or less wherever you get your podcast.
And it also has a video podcast equivalent here on YouTube.
Love it.
Mr. Hallease loves listening to it.
It's like one of his favorite podcasts to listen to.
I will link to it in the Eye of Sauron
and also down below in the description box.
It's a really awesome channel.
So if you don't know already,
we actually also helped to do the Beleaf in Fatherhood
video rebrand.
So that opener you see anytime you're watching a video
on that channel, the different backgrounds you see,
the end screens, all of that kind of stuff,
my production company StumbleWell created all of that work.
And if you wanna check out that video,
I also did a video explaining the process
of how we came up with it.
Check it out if the spirit moves you.
So they recently commissioned us to take
the How Married Are You collateral and brand identity
that they had just recommissioned and worked on
to turn it into video assets.
- We loved what you did with Beleaf in Fatherhood
the first time.
What you executed, you perfectly executed the brand look
and you made it feel alive.
And all the little things that we got
with Beleaf in fatherhood,
I think it's time that we brought that over
to How Married Are You.
And since we're, done this rebrand now with Red and Point,
we decided to hit you up to see if you could help us out
with some of those visual assets.
- And this is something that we at StumbleWell love to do.
We love to help brands who have figured out
what their look and feel is, color palette is,
all that kind of stuff.
A very static thing, usually, you know.
A brand book is a very static thing, no movement.
And then give them the tools to show them
how to turn that static brand book into video assets
and what that looks like to now add movement
to a new brand idea.
So the first thing we did was we put together
different budget options for them
based on what we figured the type of assets they would need.
And we ended up landing with a few different things.
First thing, of course a new opener
for the How Married Are You podcasts.
One that incorporates updated photos of the chocolate babies
and updated photos of them.
I came in kind of really wanting to do something fun
with the new logo.
So my original idea was to actually have the logo unravel
and then create a timeline.
But then once we got into the animation process
it felt a little clunky and we also realized
that because of the jingle we didn't actually have
a lot of time to show a lot.
So what we ended up settling on was using
all the different types of photos and media
that Beleaf in Fatherhood and Yvette have
to bring forth this idea of like what a new updated timeline
would be.
And then using key words that they had built
into their brand to reinforce that messaging.
- When you do a rebrand, right,
and you're basically giving your brand rules to follow.
How we look on each platform is how we dress.
It's like our attire.
A lot of times you see people, or content creators,
they have a audience and influence,
but they don't have a mission or a why.
You know what I'm saying?
And that's not what we're dealing with here.
We have a focused reason why we're doing everything
we're doing.
And so when you come here it looks a certain way
for a certain reason.
And so we just wanted a little bit more focus.
And also we do want to push out products and do events.
And so those things don't, like those assets
don't just come outta nowhere.
Oh we're having a conference, let's get a background.
Nah, we need that stuff way beforehand.
So you know, we're thinking about the long-term goal.
- So after all of that, here is where we landed.
(upbeat music)
The next thing we did was we put together
a backgrounds package.
So if you watch the Beleaf in Fatherhood channel
you know that Glen does anything to get the shot,
whether it's filming on his phone,
filming on his actual camera, crew member doing something,
he gets the shot.
And the How Married Are You podcast is no different.
They utilize all of the content that they pull
whether it be on their phones, somewhere else.
And so of course we wanted to put together
a backgrounds package so that way,
regardless of what kind of footage it is,
they can have it standardized across the viewing platforms
that they distribute the podcast too.
So we did this sort of a supreme style,
which I actually really like,
and we did varying sizes of it and movements.
We did one with sort of the enlarged logo off to the side,
giving it just a little bit of lubable movement.
And something that we incorporated this time
that we didn't do last time with the Beleaf in Fatherhood
rebrand was that we made sure that all of them
were mogrt files.
For those of you who don't know,
we are a completely Adobe shop.
So we built these backgrounds into templates
so that way they could easily change out the colors
if they want to, invert the colors.
They can also mess with how transparent
or non-transparent they are.
Really easy, usable stuff.
Literally just with a little click in Premiere Pro,
they can easily just adjust it themselves.
So I'm really excited that we've now incorporated
more mogrt into just our overall branding kit
because the point of this when you work with us
is that you don't have to come back to us hopefully,
too soon.
We want to try to future proof you
for at least the next three to five years
in the content that you're making.
One thing I love about Yvette's content strategy
is she is really great at engagement with her core audience.
And so we really realized the importance of incorporating
more vertical template files for them to work with.
And we wanted to make sure we could have it to where,
again, it was very easy to use, easy to build.
So we ended up going with two types of templates.
One where it's text that pops up and asks simple questions,
this or that sort of thing.
You know, you kind of see those vibes with other brands,
this or that, or yes or no kind of stuff.
And then also a more basic template to just add
any sort of questioning text and adding images as well.
Again, these are templates,
so completely customizable in regard to color scheme,
the text you put on screen all within Premiere Pro
very easily.
With all of that combined, we put together
this video brand packet for the How Married Are You team.
Taking their stagnant still brand and adding motion to it.
I think brands when they're figuring out their color scheme,
palette, and, you know, text and font,
and, you know, the sort of idealism of what is the brand,
how is the brand separate, and all that kind of stuff,
they tend to really only focus on it
from the stagnant print point of view.
And as a video producer, production company owner,
I get excited when brands start to really think critically
about, okay, how do I now take this stagnant brand
and have it move?
What does movement look like when we're talking
about brand identity?
I love being the person that can come in
and kind of like work through that with a brand.
- We'll get people in the comments section that say,
I was listening to this, but I had to stop to come watch it.
Because I think sometimes they wanna see body language
and facial reactions,
or sometimes we're just super descriptive.
I don't know what it is.
- But - Yes.
- People, they, some people are both.
Because I've asked that question too.
Do you listen or do you watch?
And some people are like I listen
and then I watch with my spouse.
- Yeah. - Or, you know.
- And so as always, thank you so much to Glenn and Yvette
for entrusting us with your brand
and letting us build these assets for y'all.
Again, if you don't know about
the How Married Are You podcast, check it out.
I will link to it down below in the description box
and also in the Eye of Sauron that's in either corner here.
They are more or less wherever you get your podcast.
And they also have a video version
of the podcast here on YouTube.
A big shout out to my Patreon producers.
Patreon.com/hallease,
there you get early access to my videos,
exclusive content and merch.
It's a good time.
Again, I'm Hallease, endeavoring to persevere as always.
And on this channel I document my chaotic good life.
Subscribe, follow social media, all of the things.
And I will see you in the next one.
Bye.