let's say you want to sell something to
a small farm you're selling some product
to small farmers across America where's
the farmer he's either on his phone or
he is today I want to talk about the
future
specifically the future of lead
generation because people have always
dismissed channels as dying they'll say
stuff like cold calling is dead cold
email is dead
tick-tock is the next big thing they'll
say stuff like that like they'll hype
specific channels up and what's
interesting about all of that is does
tick-tock work for businesses some
businesses it does some businesses it
doesn't it's cold email dead for some
business as it is for some businesses it
isn't we still get a bunch of clients
from cold email we still cold call
sometimes I actually just had a coaching
client get a cold calling deal last week
and cold calling is actually a part of
our email 10k course because it's one of
the quickest ways to learn a pitch is to
actually get out there and cold call
customers who you can still connect with
who still answer their phones because
cold calling is not dead cold email
still works we have tons of case studies
I see people make money with it every
single week in our private community so
why are people talking like they're dead
and what is the future of lead
generation is it tik-tok
is it cold email and cold call is it
text messages Facebook messaging
automation you know the type of stuff
you hear all the time on YouTube is it
any of these channels is it anything
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for 25 free leads to think about that I
would actually change the question from
what is the future of lead generation 2
what is the future of lead generation
for my specific business and to figure
that out you have to think about your
actual customers somebody on YouTube is
not going to do this thinking for you
you have to think about your
specific business and your actual
customers because it does depend on your
business where are your customers where
are they actually hanging out and then
how do you get to them that's
lead-generation corral the leads get the
leads speaking of Corral's let's use
farming as an example let's say you want
to sell something to a small farm you're
selling some product to small farmers
across America where's the farmer he's
either on his phone or he is on his
email one of those two or maybe walk-ins
but I don't think you want to be driving
around America going from farm to farm
they will probably see you if you show
up at their farm so cold calling and
cold email still work if you're trying
to sell the farmers and walk-ins
what about selling to a hedge fund
walk-ins wouldn't work you're probably
gonna get turned away at the door cold
email they're probably getting slammed
you can try it because it's a decently
low risk channel to try if you do it the
way that we recommend on this channel or
in our course email 10k they're
most likely at a conference or on
LinkedIn and these are all theories to
be tested right who knows if farmers
answer their phones if you're selling to
farmers I'm sure you know you can figure
it out who knows if hedge fund managers
are at conferences go to some
conferences and see if you're in the
business of selling to hedge fund
managers these are theories that I'm
throwing out you should know who your
customers are or at least have more
in-depth theories yourself to figure
this out on your own because again a
guru somebody on YouTube is not going to
tell you what the future of lead
generation is because I can't say go to
Tik tok
because tik tok does not work for
selling to 50 year old bankers as much
as some people want to talk about how
that's the future
that's not where 50 year old bankers are
hanging out 50 year old bankers are
going to conferences they're checking
their emails still and they're on
LinkedIn
we're not rappers here the demographic
of your customers like the age and where
they live and these identifying factors
about your customers influence where
they hang out which then should
influence where the future of lead
generation is for your specific business
if I was trying to figure out the lead
generation strategy for any of these I
would one guess where my customers live
hedge fund managers I'm guessing that
they live on LinkedIn then two write
messages on that platform connect to a
couple LinkedIn managers message them
three measure the responses see if they
get back
four revise the theory if it worked
improve if a bunch of hedge fund
managers got back to my pitch then
LinkedIn is my channel if not change it
up and maybe I'll try some weird
theories too like Instagram but before I
try using Instagram or tik-tok to sell
to hedge fund managers I'm gonna go to a
conference or hedge fund managers
hangout and try to pitch them there go
with the most likely channels first hey
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email 10k you can get that for free and
then repeat so guess where they live
send messages on that platform measure
the responses revise the theory and
repeat until you find your own future of
lead generation by cracking the code
where is somewhere that you can message
customers and get them to reply back and
buy from you it's up to you to find it
out because it's different for every
business thanks for watching the video
I'm Alex Berman if you liked this type
of content feel free to give it a like
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because we're all having fun here we're
all trying to improve our businesses
together thanks for watching I'm Alex
Berman