What are living cover stories?
How do you use them and can recording a cover story, help you get more leads on the platform?
If you've been wondering about the same thing, stay tuned as I'm going to be answering the
top five questions I get asked about LinkedIn cover stories by business owners like you.
Also make sure you watch this video until the very end as I'm going to give you my
exact script for recording a cover story that resonates with your ideal clients..
Okay, let's get right into it.
Question number one.
What are the LinkedIn cover stories to begin with?
Your LinkedIn cover story lives on top of your profile picture.
It doesn't replace it, but they both exist in parallel.
When your new clients are checking out your profile, they will see a short
preview of your cover story there.
Now because of how eye catching it is, they will likely feel inclined
to click on it and watch that video.
This right here is your moment.
None of you have your ideal clients' attention, you can connect with them on
a more personal level and tell them how you can help to achieve their goals.
Pretty powerful stuff, right?.
Now with that in mind, you might be wondering, well, how do you actually record a cover story?
As it stands today LinkedIn cover stories can only be added from your phone.
So what you're going to have to do is download the LinkedIn app on your mobile device,
and then you have two options from there.
Number one, you can upload your cover story directly into the app.
Or number two, you can upload a prerecorded video.
I highly recommend that you pre-record your cover story is it takes the pressure away
from trying to get it perfect on the first go.
This way you can do multiple takes, you can do rehearsals and even trim the beginning
and the end of your video, if that's needed.
Now, one important thing to remember is that you want to record your LinkedIn
cover story in a vertical format.
So you want to be holding your phone like this and not like this when recording your video.
Once your video is uploaded, you're going to see a peach colored ring around your
profile picture and that means it's live.
Now I want you to let me know in the comments, if you've seen other people on
LinkedIn having to speech call and ring, and have you watched their cover stories?
At this point, the question you might have on your mind is who will be able to see your cover story?
Now, this part is actually completely up to you.
You can either make your LinkedIn cover story visible to everyone, or you can hide it and
make it visible to your connections only.
Now, obviously, if you are on LinkedIn to grow your brand, and if you want to be
getting leads from the platform, I highly recommend that you make it visible to everyone.
All right.
So you might be thinking, all of this sounds great Vendy, however, can a LinkedIn
cover story really help you get more leads?
I absolutely love this question because I'm a firm believer that people are buying
into you and not your product or service.
With that in mind, there's nothing more powerful than your ideal clients
being able to see you on camera and get a sense of who you are.
You really want to get them hooked on your energy, your vibe, your personality, and a LinkedIn
cover story can help you communicate that.
If your goal is to create a consistent stream of inbound leads on LinkedIn, your
entire profile needs to be optimized.
This includes your banner, your about section, your featured section etc, alright?
So a LinkedIn cover story is just one element of the entire strategy you should
have around getting in front of your ideal clients and building your brand on LinkedIn.
I know I have said this about a million times, but let me draw this home for you again.
If you are a business owner and you want to get clients on LinkedIn, you need to treat your
profile as a sales page, rather than a resume.
Recording a LinkedIn cover story is a great first step.
However, it does not work in isolation.
You want your cover story to be a part of your bigger strategy for getting in front of your
ideal clients and having them slide into your DMS.
Now, with that in mind, only one question remains, and that is what should you
actually say in your cover story?
At the beginning of this video, I promised you that I would share the exact script I use for
my cover story and is the same one I teach to my superstar students within our LinkedIn Bootcamp.
So here it goes.
Hey, I'm (your name) and I help (ideal client) (client desire) (system you use).
If you're ready to let go of (client pain point #1) and (client pain point
#2), ask me about (call to action).
Now all of this might sound a little confusing right now.
So let me give you an actual example of how this would look like if I was an accountant.
Hey, I'm Sarah and I help small business owners save tax and make more
money by automating their accounts.
If you're ready to let go of spending tons of your time, manually classifying expenses and
not feeling on top of your numbers 24/ 7, and ask me about the streamlined accounting process
designed for busy business owners like you.
Having a call to action at the end of your cover story is a super important component.
If someone has spent 20 seconds looking at your pretty face, you want them to take the
next step and actually reach out to you.
All right, superstar, as we discussed your living cover story is just one
component of the entire strategy for consistently signing up clients on LinkedIn.
If you want to know how I use LinkedIn to get leads, be sure to grab the FREE QuickStart
Guide to LinkedIn below this video.
Now I'm throwing the ball back in your court.
I would really appreciate if you could give this video a like and subscribe to
the channel to tell the YouTube algorithm to share this video with more people.
I really appreciate you being here.
Thank you again for watching and I'll catch you in the next episode.