You want Instagram Analytics that are free?Let me show you where to find them
and how to use them We'll take you through the whole process right now
What's up busy people?Welcome to Five Minute Social Media. If you've ever had
"figure out" social media on your to-do list for your brand and then it just
keeps getting pushed down the list because you're overwhelmed, you don't know where
to start, you're in the right place. We put out a new quick video every week to
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something you need please take a second and go ahead and hit subscribe now
In fact yet another reason to subscribe; When I wrote the notes for this video
about a week ago I had everything all ready to go. This morning I went to film
and Instagram had totally changed the way the analytics look! So new stuff is
coming out all the time. My name is Jerry Potter, yes it rhymes with the boy wizard,
and by the end of this video you're going to not only know how to look at
your Instagram analytics, but also how to use those numbers to help you grow your
account - same tactics that I use for all of my agency and private clients as well.
So just like any platform you're trying to grow the best strategy is to look at
the things that are working and then do more of those and this applies to
Instagram, YouTube, dieting, you know if you start eating something that makes
you feel good eat more of it! Actually dieting might be a terrible example
because ice cream makes me feel amazing and I probably shouldn't eat any more of
that. So the old way of tracking how your posts were doing on Instagram was really
time consuming. If you were gonna do it right you'd sit down, open a
spreadsheet, put in how each post did, look for patterns, things like that.
Instagram provides you with free analytics to help grow your account.
First step you have to convert your Instagram profile to a business profile
If you haven't done that yet the good news is it's free, takes about 60 seconds
to do and I've got a video that I'll put the link up right here or down in the
description if you want to watch that and convert first. Not sure yet? Let me
show you what Instagram analytics offers for a business profile and then you can
decide. So once you have a business profile on Instagram go ahead and - let me
grab my phone here - open up Instagram and you're gonna click these lines here up
at the top of the screen. They look kind of like the "how many bars do I have" cell
phone signal, but click on those. That'll take you to the analytics for Instagram,
or Insights, which is a little bit less nerdy. All right the first thing it'll
come up is it'll show you what you've had happen in the last seven
days. Your actions include people who have visited your profile, people who
have clicked on your website link and then also people who have maybe clicked
on a phone number, directions, email, anything they've clicked on your profile.
So as you can see I've had twenty four of those in the last week. That does not
include likes and comments. Down below that under Discovery you'll see your
reach and your impressions. So the reach is the number of unique people that you
reached with your profile in the last seven days. Impressions is the number of
time your posts were seen. So let's say you put something up and I saw it five
times. That would mean that reach = one person saw it but for impressions it
would count as five. So that means people are seeing your content over and over
again. It could be intentional, it could be because the algorithm is favoring it
because it's good content so they're showing it more and more. If you ever
forget any of that down here at the bottom of the screen you see a little
thing it says "What do these mean?" You can click on that and it's a little cheat
sheet glossary for when you're looking at these. These blue bars across the
middle show you the reach from each of the different days. Now considering I
post on Sundays, Mondays and Thursdays, no surprise that those are the biggest days
Now if we click on Content that's going to show specifically how each piece of
content performed. So across the top you'll see your posts and it'll show you
how much engagement you got. So my top post last week got ninety eight which is
a combination of likes and comments. If you don't remember what that post was
you can click on it and it'll pull it right up/ You want to see more about your
post you can click See More and it'll bring up all of them. So by default this
is showing me everything I've posted in the last year sorted by impressions. Now
if you want to change that click on any of the blue letters you can actually go
in and you can say, "Okay I want to see just how my videos did." Actually let's do
photos because I don't have that many videos, and based on likes for the last
three months. Hit Apply. Re-sorts it. Here you go, these are my top photos based on
likes from the past three months. You can really get in and see what your content
is doing. A couple of strategies for you to consider for your brand if you are
trying to get more people to follow you - well that involves getting a profile
visit, so I might go in and say, "Okay, in the last year show me the top
post by profile visits." So I can see obviously each post itself is not
leading to a whole lot but I can see that photos of people tend to bring a
lot more people to look at my profile and decide whether or not they want to
follow me. If your goal is to get a lot of engagement, a lot of comments, then you
might go in and say, "Okay, show me sorted by number of comments I got. So now I can
see which videos or photos got the most comments and then I want to create more
of that content, if my goal is to get more comments. Now under content below
posts you'll see your stories. It's gonna show you your stories there from the
last 24 hours. I've only posted one thing obviously, shows you how many people have
seen it. If you click See More it'll actually show you all of your stories
from the past couple of weeks. So you can then see how many impressions each one
got. I like to look at these based on impressions because if people watched it
more than once that's usually a good indication. You can also click on the
blue words and adjust these by all kinds of different things you want to look at
Impressions and Reach we've already talked about
Taps forward means that somebody skipped ahead before that particular clip was
over. Sometimes though that just means they looked at the picture and read it and
moved on. Taps back means they went back to watch something again because they
missed it. Exits means they exited out of Instagram Stories altogether. Might be a
bad sign but down here, Swipes Away, that means that they were done with your
story but they wanted to keep watching other people's stories. So anything that
has a lot of those you probably want to do less of or fix the storyline or
whatever it might be. And then replies means they actually reply to your story
which is obviously a good sign if you've got engagement somebody reacted to it
It's not like Facebook where people to reply to everything you post. It's a
little tougher on Instagram Stories. And down at the bottom you'll see Promotions
If you've ever paid to boost any of your Instagram of posts that's where that's
gonna show up. And the third tab back at the top is of course Audience. This is
fantastic! You can really get a good idea of who's following you and find out if
your brand is reaching the right people. Or you might be surprised to find out
that people like your brand that you didn't think we're going to. So I can see
here first how many followers I have. I've lost two in the last seven days, and if
you use hashtags a lot like I do the followers go up and down because
people follow and then unfollow with their Instagram BOTS. If you've seen your
followers go up and down that's the reason it's happening. People were
following you hoping you follow them back. They aren't gonna keep
following you though because they want to keep following other people. You can
see my gender breakdown is 39% men 61% women. Down below here you can see all
the age breakdowns. You can also click on men or women if you want to see if
they're different. Down here top cities, no surprise, top cities are cities that I
live in or have lived in. You can also see by countries - I'm obviously doing
really well in Nigeria - and then down here, this is the most important part of
this audience data, and if you take one thing from this video this is what I
want you to grab. Down here it shows you when your people are most active on
Instagram. That means they're signed in, they're looking at posts and things like
that. The first hour that you put up an Instagram post is crucial because that's
when Instagram is showing it to people and testing it. If you have your post go
up and nobody likes it or comments on it in the first hour they're not gonna keep
showing it to as many people. They'll still show it to some but that's really
when the algorithm decides, "Is this good content or is "meh" content. By the way,
"meh" content, not an official Facebook term that's just that's a me term. So you
can go through and you can see like if I click on days I can see which days my
audience is most active, and then I can decide to post on those particular days
I can also then look per day so let's say I say, "Okay I want to post on, looks
like Wednesdays are good, so I'll go over to hours and I scroll through to
Wednesdays and see, "Okay, oh they are most active around 6 o'clock," so
that's when I'm gonna plan to schedule my post. Now every account and every
audience is different. This is just a starting point. You can experiment beyond
that and figure out when your posts do the best but if you have no idea when to
start use these analytics and start that way
Now another school of thought is that at those popular times, that's when
everybody else is posting too, so you may, like I said, experiment and find that
another time works for you. But if you just have no idea where to start,
start by posting when your people are online. So when you're looking at your
demographic information let's say that you are a online Etsy shop and you sell
jewelry for women. 99 percent of your buyers are women, 90 percent, whatever, and
45 percent of your followers and people that engage with you are men, well you
might be a little off. Yes the men could be shopping for their women, or the men
could be looking at photos of women modeling your jewelry I don't
know, creepy right? But that's just something to think about. Look at your
analytics, see if they're on point or not, and if they're not you might want to
change what you're posting. So maybe once a week you go into your analytics, you'll
just kind of look and see how things are doing, but you can also at any time
you're just scrolling through your own feed you see a post, click View Insights
right there under the picture and it'll specifically bring up the numbers for
you right there. You can see exactly what happened, how many people visited your
profile, how many people saw this post that weren't following you, different
things like that. I know this video has gone on for a bit but two more quick
things that I think are really important. One, if your account is medium to small, I
mean mine is medium at best, and the numbers don't look really big,
don't be discouraged by that. Every account that has 10,000 followers
started with zero and you can be in the same boat...(pause) with 10,000 not zero. And two:
if you do start using your analytics and looking at things and changing things
and you don't see immediate results, don't panic okay? Sometimes it takes two
to three months for your strategy. So if you're confident in that stick with it.
Don't change strategies like my wife changes shoes. (off camera) No not talking about you
Okay stick with it you'll be just fine. Alright, are you using Instagram for your
business? I'd love to see what you're doing I'm sure others in our community
would as well so leave your link down in the comments. You got a question you can
leave that there as well, or join our private Facebook group. Just go to
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