- When you think of search engine optimization,
do you think about copywriting?
'Cause you should.
Considering SEO while developing your copy
and captions for social media is an effective way
to make your content more discoverable.
Search engine optimization copywriting
allows you to create compelling content
that users love and search engines understand.
It allows your content to be optimized
which means more traffic to your page.
- [Flock Of Seagulls] Mine, mine, mine, mine, mine.
- So, how do you get those high rankings
for your content needs?
Here are five search engine copyrighting secrets
you can apply to boost your search engine ranking
and make your content king.
♫ I can't stop
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♫ I can't stop
Number one: keywords are the key.
Keywords are the combinations of words or phrases
that users type in search engines
when they look for content.
Think of all the things that you type into Google
when you're searching and now think of the things
that people may be typing in to find your content
and use those key words while writing your content.
Keywords are the main language
that search engines understand when they try to index
what content is more relevant to what users need.
Using targeted key words is the key
to make your content discoverable and drive traffic.
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Now, when you're writing content on your website,
there are several places you want to make sure
that you're using your main keywords.
These crucial spaces are title tag.
This can be the title of your pages or blog posts.
H1, H2, H3 tags.
These are the subtitles or headers on your pages.
First paragraph of content.
This is really important because having the focus keywords
in the first paragraph ensures
that the topic is made clear immediately.
Anchor text.
This is the text that has a clickable hyperlink
that will bring people to another page.
Meta description and tags.
These are tags and descriptions in the coding
that tells search engines what your page is about.
Image description and file name.
Believe it or not,
it's actually really important to include keywords
in your file names.
So if you're uploading a picture,
make sure the file isn't just named
image one, two, three, four or screenshot.
But that you're actually using keywords
to describe your file in the title of your file.
Word of warning,
don't spam your website with the same repeated keywords.
Use synonyms of your main keywords to make sure
that your content seems more natural and organic.
If you use the same words in the content
over and over and over and over again,
search engines will actually penalize your site
for over-optimization and high keyword density.
Number two:
make sure your headlines are intensely optimized.
Focusing on optimizing your headlines
can make or break your discovery ranking.
In crafting your headline,
focus on three major headline preferences.
A number.
Attach a number in your headline such as
10 ways to grow your online business
Addressing reader need.
Place content that users need.
For example,
why you need to utilize these SEO tips for your website.
Create specific instructional materials
such as how to use Canva for graphic design.
Make sure that you use the right kind of keywords
by searching for those that have a high search volume.
This means that the keywords you will place
on your headlines reflect those words related to your post
that users will look for the most.
Number three:
Work on your tags and meta descriptions.
Aside from your headlines,
work on your meta descriptions as well.
Tags are labels to categorize your content
and meta descriptions are the summaries of the webpages
that appear below the headline
in the search engine result page.
These two are discoverable elements
that help search engines understand
what your content is all about.
Again, for the purpose of SEO,
make sure to use the right tags and meta descriptions
by searching for relevant keywords
that people will actually search for
when they look for content like yours.
Take advantage of meta descriptions
by adding your targeted key words that you used
both in your headline and tags.
Number four: link it up
Page links make your page more discoverable
and shows how your content is relevant.
By placing links that people can access on your page
and allowing people to click back,
it means that your content matters.
Links improve the user experience
and helps build traffic to your site.
How do you make sure that you attract links
from important websites and content curators?
Well, you have to make sure that you have great content
and ask your follows and readers to share.
Number five: write compelling content.
Optimizing your content
with the right targeted keywords is one thing,
but creating the best content
will improve your search engine rankings even better.
Google uses page links to analyze going through your site
and those links are a factor
in judging the credibility of your content.
As a guide, make sure that your content is useful.
Create how to posts and tips.
Valuable.
That your content cares about your users
and creates value for them.
And simple.
That it's easy to understand
and works best for a majority of people.
Applying search engine optimization techniques
when you write your copy allows your content
to be understood by Google and other search engines.
Optimization only works best if you have great content.
To learn more about copywriting techniques
that help develop your brand's social voice,
you can download my free guide,
The Formula to Craft a Powerful Social Media Voice.
This free guide will help you learn
about the techniques brands use
when crafting copy for social media marketing
and you can also get my most popular checklist,
My Ultimate Content Share Worthiness Checklist
to understand the type of content that is shared the most.
You have all the tools you need to go and create that.
Thanks for watching.
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