Hi as promised in our latest Bite
in which you've learned about
the importance of company culture, in today's Bite,
I'll show you three great company culture examples.
Before we dive in let's briefly recap the reasons
why company culture and finding people
who'll fit in your organizational culture matters.
In short, these are the following,
competitive advantage, reduced turnover,
increased quality of hire and employee engagement,
and last but not least increased productivity.
Enough talking now why not look at a couple
of companies that got it right
in terms of creating a strong organizational identity?
We selected three cool company culture examples
for you to get inspired let's dive into it.
The first one is Tony's Chocolonely,
Tony's Chocolonely has a clear company mission,
to make chocolate 100% slave free altogether.
When they start working at the company,
every new employee receives a Tony's Happy Box
filled with a t-shirt, chocolate bars of course,
but also the company's annual fair report
to make sure they're up to speed
on the status of the chocolate arena.
One of the company's most important values is team first,
something they apply among other things,
with their weekly Monday morning meeting
when everybody goes offline together
to keep track of what is going on in the organization.
Another thing they do to express their team first spirit
is a quarterly Tony's award ceremony.
During this event which takes place
out of the company's quarterly meeting,
three Tony's, that's how they call themselves,
are being celebrated because they did something
extra ordinary or went the extra mile.
They've also got a Tony's friendship booklet
in which the company's culture is written down.
Besides being a normal friendship booklet,
this is another way for employees
to familiarize themselves with the organization's
core values and beliefs.
Twice a year a new chocolate bar
is being launched and temporarily added to the selection.
This temporary bar is referred to as the relay bar.
To celebrate the creation of a new relay bar,
the entire team gathers and runs a relay race.
The second example is that of Kabbage.
Kabbage is a company that extends capital
to small businesses to help them build their company.
They claim to be as proud of their products
as they are of their company culture.
The company's mission, driving innovation,
and improving through data and automation.
One of the company's core values is eat up, drink up,
which they apply through free catered lunches,
a fully stocked fridge and a snack area.
On Fridays people can even enjoy a beer while working.
On a more serious note Kabbage cares about its customers,
its investors and its community.
In order to practice what they preach,
they participate via Kabbage Kares
and projects to for example go and deliver animal shelter,
to deliver meals to refugee kids,
to raise money for various projects
in the community et cetera.
Transparency is something they value greatly at Kabbage
which is why the company's management
doesn't hesitate to share everything
that is going on in the business with its employees.
Besides providing its people with enough livelihood,
Kabbage believes that people have a clearer brain
when they regularly work out.
For that bootcamp and yoga classes are available for free
and for those who like to have
a little fun at the same time,
the company has a playroom with among other things,
a ping pong table.
Last but not least let's talk about Zappos.
It's virtually impossible to think
of great company culture examples without mentioning Zappos.
The online retailer is known for the high importance
it attaches to its company culture.
So much even that when Zappos thinks
of hiring a candidate to work for them,
the first thing that candidate has to do
is start with a culture fit interview.
This interview has a weight of 50%
in the final decision of whether or not someone is hired
and they take things a little further even.
All Zapponians go through a four week call center training
regardless of the job they'll be doing.
During this period, the company's 10 core values
are instilled into each new hire.
After the first week,
Zappos offers people $2,000 to quit.
This allows them to speak with the words of the company CEO
to retain those people who are generally
passionate about the job they'll be doing.
So, while Zappos seems like a super fun
company to work for company culture is definitely
not something they joke about.
That's it for today's Bite in which you've learned
several examples which you could employ
in your own company in order to improve
company culture and improve organizational performance.
If you're interested in more insight
into the three organizations' company culture,
check out the links in the video's description.
Also if you liked our video,
make sure you like and share it
and I'll see you soon in our next Learning Bite.