- In this video,
I'll be showing you the exact tips and tricks
that you can follow to script your YouTube videos
to increase watch time,
which will in turn lead to more views and more subscribers.
This is the exact YouTube scripting formula
that I've used to grow my channel to over 40K subscribers.
This is Elliot with a video and let's get started.
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The first thing to remember is that watch time is king.
YouTube wants people to stay
on the platform as long as possible.
So if you help YouTube to do this
it will reward you back.
Longer watch time also helps YouTube to place more ad spots.
So this can actually be really beneficial
to yourself as well because you can have more ad spots
in your videos.
So tip number one for scripting your YouTube videos
is to start with the intro and the hook.
Your intro and video hook need to be as short as possible,
so trying to keep this under 30 seconds
because the first 30 seconds of your video
is where people drop off the most.
You want to use your intro period of your video
to establish what your audience
is actually going to get from the video.
So for example, you could say something like,
in this video I'm going to show you how to do XYZ.
Or in this video, you will learn the exact formula to do X.
A great way to start your YouTube videos
is using the AIDA formula.
So start off by grabbing the audience's attention.
An attention grabbing intro for our videos
could be something like, you don't have to
be an expert content creator to bring your videos
to life on YouTube.
You then want to move on to the interest
and give your audience some information
that will interest them.
Once again, an example of interest
for our channel could be, the surprising thing is
that 90% of new YouTube creators don't get the look
and feel that they want from their videos.
And this isn't because they aren't good content creators,
this is because they're not choosing the right equipment
for their videos.
You can then move on to the desire part
of the AIDA formula.
So you want to provide your audience
with a desirable outcome for them.
An example of this for us, once again, could be,
we've put together this one-stop shop
of YouTube equipment that outlines every piece
of equipment you'll need at beginner, intermediate,
and advanced levels to save you a ton of time and money.
Finally, you want to finish off the AIDA formula
with the action portion of your video,
encourage your audience to take action.
An example of action could be, simply browse
through the equipment list and pick the option
that best suits your budget and needs.
From a visual point of view,
you also want to start your videos
by actually showing your audience what they will achieve
if they stick around to the end of the video.
Tip two is to give your audience a quick intro
of what your channel is about
and what you help people to do.
For example, this is Elliot with InVideo
helping you create amazing content using video.
Tip three is to break your video down
into steps and sequences.
Write down a rough idea of the steps
that you want to take your audience through
throughout the videos that you create.
I've done this with my most recent video
on this channel on how to set up video ads
for drop shipping and e-commerce stores.
And I broke this down into steps to go
and show the audience how to go
and set up those IDI ads step-by-step
and take them through that entire sequence.
Tip four is to not make your videos too long.
Keep editing them so that they are super tight
and only include content that either
takes the narrative forward
or provides some value to your audience.
If it's not doing either of these things
then you should just think about removing it
from your video completely.
Once again, if we take the example of my last video
on this channel, where I show people how to set up
video ads for drop shipping, and e-commerce.
I've cut out the parts where my screen is actually loading
because this doesn't provide any value to my audience.
And this can actually just bore your audience.
Tip five is to not let your videos end.
Always have a call to action, either to another video
or a playlist on your YouTube channel.
And you can always go and add teasers to your videos
so you can go and say, stick around to the end
and I'll be showing you some tips and tricks on this,
or you can do a free giveaway.
So always have something to encourage the audience
to stick to the end of the videos.
And like I said, you can go and add InScreens
to other videos and other playlists,
or you can always go and say to subscribe
so that people can follow a series,
and you can go and create a series
of videos that your audience can go and follow through.
InVideo does this on every video we have on our channel.
Tip six is to figure out where you're going to add
call to actions to your video.
Once you figured out the beginning, middle and end
of your video, you can decide where you want to add
call to actions to ask people to subscribe
to your channel or like the video,
or go and check out one of your other videos.
So I recommend you can always go
and add it in the middle of your video.
You can just say to people, if you aren't receiving value
from this video, make sure to subscribe
to my channel for this type of content
and make sure to like the video, if you are enjoying it.
So on that note, if you aren't getting value
from this video, make sure to subscribe
to the channel for more video creation content
and give the video a big thumbs up.
Tip seven is not to script your entire video.
It is good to have an outline of blocks of each part
of the video and kind of rehearse what you're going to say.
But it doesn't have to be completely scripted word for word
because that makes it just seem a little more unnatural.
And also sometimes the way you write things
might come out differently when you actually speak
to them to the camera.
So it's not an amazing idea to script
every single part of your video.
So here is an extract of how I scripted this video
and I will leave a link in the description to this template
so you can use this for your own YouTube videos.
Tip eight is to avoid basic scripting mistakes.
So this is sort of things like going off on a tangent
and just talking about things that aren't relevant
to the video.
Once again, keep it super tight when you
are creating your script and make sure
that you use words in your script, that you naturally use
so that the videos come across more natural
and genuine to your audience.
If you have found this video useful
then you should go and check out
our other video on how you can go
and increase watch time and increase your subscribers
by creating a custom InScreen for your YouTube channel.
Make sure to subscribe to the channel
for more video creation content.
Give the video a big thumbs up
and I'll see you in that next video.
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