Need a professional copywriting portfolio ASAP,
so you can attract more clients and land higher paying gigs?
Keep watching for a step-by-step tutorial
as I show you exactly how to build
an irresistible portfolio in 30 minutes or less.
(upbeat music)
There is more to building an irresistible portfolio
than just slapping together some random writing samples,
creating a fancy PDF resume, or building a personal website.
If you want a portfolio that showcases
your skills, talent, and worth,
then you need something that's easy to create,
easy to navigate, easy to update, easy to share,
and most importantly, easy to personalize
for each and every one of your clients.
In this video, I'm not just gonna teach you how to set up
a free and easy portfolio in less than 30 minutes,
but I'm also going to literally show you
what an irresistible portfolio should look like
so there is absolutely zero confusion,
and you can start your freelancing game strong.
And as an added little bonus,
you're also getting a behind the scenes peek
into what my high level students create
during my eight-week copywriting program,
The Copy Posse Launch Pad.
So a big shout-out to my student, Brittany,
for letting me show you guys the portfolio
that she built during the program.
Alright, now let's get started.
Step number one, set up a Gmail account.
So the first step you need to do
is to create a Gmail account
that you'll use specifically for your copywriting business.
Yes, you want a professional account
that is separate from your personal account.
It really helps keep things organized,
especially as you start to grow.
So it could be yourname@gmail.com,
or even yournamecopywriting@gmail.com.
Don't get too fancy.
Remember, clients want to hire you, a real person,
not some fancy brand or agency.
So now, why a Gmail account?
Well, included in your Gmail account
is access to all of Google's other free apps,
like Google Drive, Google Calendar, Google Docs,
and Google Sheets, just to name a few.
So this is gonna make
running your copywriting business a breeze,
because everything will be free to create,
stored in one place and ultra easy to share it with clients.
Plus, Google autosaves everything in the cloud,
which is a total lifesaver.
Never again will you need to worry
about losing 8 pages of work
because you forgot to click save,
or your computer crashed, or whatever.
So I recommend that every single piece of copy
you write for clients is done
inside a simple Google Doc, like so,
because when it comes time to create a customized portfolio,
all you have to do then
is to create a new folder in Google Drive
and then move all of the corresponding documents
into that folder,
which leads me to step number two, create your portfolio.
Okay, so here you are inside your Gmail account.
Go ahead and click on the Google apps bar
right here in the upper right corner of your screen
and go to Google Drive.
So once you've opened the Google Drive app,
you're gonna create a new folder,
and this is going to be your copywriting portfolio.
So when it comes to naming your portfolio,
I have a few tips for you.
First of all, you always wanna start with your name, right?
Followed by a dash and then portfolio for client name.
And that's because when you share this with clients,
you want them to see your name,
first and foremost, of course,
but adding portfolio for client name at the end
really gives it a personalized feel.
Alright, so now that you've named your portfolio,
it's time to create some sub folders
inside that main folder to keep it organized
and help your clients navigate through your work.
So this is obviously gonna vary
depending on how much you wanna showcase,
but here are some recommendations.
First, I recommend creating sub folders
that are organized by niche,
if you do have copy written in multiple niches.
So for example, personal development, entrepreneurship,
spirituality, business, finance, real estate, beauty,
the list goes on and on, right?
Then inside each niche folder,
create folders that are separated by brand.
Then inside each brand folder,
create folders for the specific campaign, launch or project.
Then inside each of those folders
is where you wanna put the individual assets
you wrote for that campaign or project.
So I prefer this method and I think it's way better
than dividing your portfolio by asset type,
like emails, landing pages, or sales pages,
because in my experience, clients like to be able
to view your work in the context
of an entire campaign or sales funnel
so that they can see how all those pieces fit together.
And this is gonna keep all of your work together
by brand, which is important
because different brands have different voices
and messaging and goals,
which obviously will be reflected in your writing.
Alright, next step, number three,
it's time to add and organize all of your copy documents.
Alright, so I'm gonna walk you through the best way
to organize your copy documents within each project folder.
And to do that, let's take a look
at my student Brittany's portfolio that she created
during my eight-week copywriting program,
The Copy Posse Launch Pad.
So you can see that she has all of her assets clearly named
and numbered here inside the project folder.
Now, this is a major pro tip
that I share with all of my students,
number your assets in the order
that you want them to be read.
Then name them based on what type of copy asset it is,
so a landing page, a sales page,
indoctrination emails, sales emails, you get it.
So you can see here that she has Facebook ads,
followed by a landing page,
followed by indoctrination email sequence,
sales email sequence,
And last, she has the final asset of a sales funnel,
number five, the sales page.
Now, here's another pro tip
to make this ultra easy to navigate.
If you have documents with multiple assets,
like an entire email series,
add a Table of Contents at the top of your document
like Brittany did here.
It's super easy to do in Google Docs.
You simply need to go to "Insert" in the toolbar menu
and scroll down to "Table of contents"
and this will automatically pull any text in your document
with headline formatting into the Table of Contents.
So when she shares this with any potential clients,
they won't only be able to see that she understands
all the pieces required of a complete
and cohesive sales funnel,
but that she knows how to actually write and structure them,
which, trust me, really puts you above the rest.
Alright, next up and this one is the most important.
It is time to, step number four, personalize your portfolio.
So something that I highly recommend
you include in your portfolio
is a personalized executive summary
or letter to your client.
An executive summary is basically
just a highlight of your portfolio for your clients to read
so they have a better understanding of what they're viewing.
So you can see that she has this document in her portfolio
numbered with a zero so it appears at the very top,
along with the words Read first.
Yes, I bet you were wondering what that was.
The goal of the executive summary
is to allow your clients to see the big picture,
as well as offer your notes as to why you chose the angle
and direction you did in a particular campaign.
This will offer some insight
into what it might be like to work with you,
of course, if the client decides to move forward.
So inside these portfolio highlights,
you might wanna answer questions,
like, what was the best thing you learned
about working on that project?
What did you do differently compared to your other work?
Did you contribute more than just copy?
For example, did you conceptualize the goal,
the concept, or the strategy?
You can talk about what you enjoyed most
about working on the project, too,
as that will really greatly reflect your ability
to work within a team and collaborate.
Alright, so setting all of this up
should take you no longer than 30 minutes,
of course, as long as you already have
your copy assets written.
But I do have one final and often overlooked step
that you absolutely cannot forget.
And that is step number five, update sharing access.
So I cannot stress this one enough,
we have all been there,
you get a link to a Google Doc or a portfolio,
and you get that dreaded "You Need Access" notice.
Ahhhhhh!
And then you have to request access
and it's a back and forth dance
that's frustrating and time consuming.
And just a wild guess, but your dream clients
don't have a bunch of time to just sit around
and wait for sharing access to be updated.
Some clients might not even bother requesting access at all
and just move on to the next candidate.
So this is something you definitely wanna do
before you share your portfolio.
And it's really easy.
You can do it by clicking on that little person icon
next to your portfolio name
and make sure you're sharing
that highest-level folder, right?
That parent portfolio folder.
And then you can add the email address
of the person you wanna share it with,
or simply update the "Get Link" properties right here.
Also, be sure that when you share it,
you're only selecting the View Only settings
so that your client can navigate and read it,
but they can't delete, or remove, or edit any files.
Alright, and there you have it.
That is how you put together a professional,
cohesive, and irresistible portfolio
that will make your clients fall in love with you
and wanna work with you again, and again, and again.
Now, if you're watching without any copywriting assets,
scratching your head and thinking, "Oh my God,
how do I get clients without a portfolio?
And how do I get a portfolio without clients?"
Yes, you are stuck in what I call the copywriter Catch-22.
But don't worry, I got you.
Go ahead and click the link below and learn more
about my 8-week copywriting program,
where you'll learn highly-paid copywriting skills,
write an irresistible portfolio from start to finish,
and ignite your copywriting business in just eight weeks.
I hope to see you in there.
Until next time, I'm Alex.
Ciao for now. (bright music)
Alright, guys, if you enjoyed that video,
make sure to check out the next one from me right here.
And you can click right here to get a free gift.
Unpopular opinion,
the copywriting formulas you learn don't mean jack
until you master the art of formatting.
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look like before pushing publish, keep watching.
(upbeat music)