[ CHEERS AND APPLAUSE ]
>> WELL, WHILE TRAVEL TO MARS
MAY BE CLOSE IN SIGHT FOR ELON
MUSK, HIS BROTHER, KIMBAL MUSK,
WHO SHARES THAT CREATIVE GENE,
IS BETTING BIG ON SOMETHING
RIGHT HERE ON EARTH AND THAT'S
THE FUTURE OF FARMING.
NOT FARMING IN THE FIELDS, BUT
RIGHT HERE IN A 40-FOOT SHIPPING
CONTAINER.
AND KIMBAL IS ACTUALLY RAFFLING
OFF HIS TESLA MODEL 3, THE SIXTH
ONE OFF OF THE ASSEMBLY LINE, TO
FUND HIS MISSION.
WATCH THIS.
WHEN YOU THINK ABOUT FARMING,
YOU TYPICALLY PICTURE THIS.
BUT WHAT IF YOU COULD FIT ALL
THAT IN A SINGLE SHIPPING
CONTAINER?
>> IT REALLY IS DECADENT.
>> KIMBAL MUSK, BROTHER OF
BILLIONAIRE TECH MOGUL AND TESLA
FOUNDER ELON MUSK, IS BETTING
BIG THAT THIS IS THE FUTURE OF
FARMING.
URBAN FARMING.
SO HE FOUNDED THE PROJECT SQUARE
ROOTS.
>> SQUARE ROOTS EMPOWERS THE
NEXT GENERATION OF REAL FOOD
ENTREPRENEURS TO BRING LOCALLY
FARMED FOOD, DELICIOUS REAL FOOD
TO YOUR COMMUNITY.
>> EACH MODULAR UNIT TAKES UP
ABOUT 320 SQUARE FEET BUT HAS AN
ANNUAL YIELD EQUIVALENT TO A
TWO-ACRE PLOT OF FARMLAND.
>> A GOOD FARMER CAN PRODUCE 50
TO 100 POUNDS OF GREENS A WEEK.
THAT'S AMAZING.
>> AND KIMBAL IS NOT JUST
GROWING FOOD, HE'S TRAINING THE
NEXT GENERATION OF FARMING
ENTREPRENEURS.
>> WE COULD HAVE A CITY WITH 10
TO 100 FARMS SO EVERY YEAR WE'RE
UNLEASHING 10 TO 100 YOUNG
ENTREPRENEURS INTO AMERICA.
>> THIS IS BASAL.
>> SARA IS PART OF THE SECOND
CLASS OF SQUARE ROOTS FARMERS.
>> I DO EVERYTHING FROM SEEDING
THE PLANTS TO TRANSPLANTING AND
HARVESTING THEM, PACKAGING THEM
UP AND DELIVERING THEM TO OUR
CUSTOMERS.
>> HALFWAY THROUGH THE PROGRAM,
SARA IS NOW RUNNING HER OWN
CONTAINER.
>> I DIDN'T NECESSARILY PLAN TO
BECOME A FULL-TIME FARMER, BUT
NOW THAT I'M HERE IT'S HIT A
PASSION OF MINE IN TERMS OF
DEVELOPING COMMUNITY AND
AGRICULTURE.
>> WITH TODAY'S AMAZING
TECHNOLOGY, THE FOOD TASTES
BETTER.
IT'S WAY BETTER THAN SHIPPING IT
THOUSANDS OF MILES FROM
SOMEWHERE ELSE IN THE WORLD, SO
THIS IS THE FUTURE OF FARMING
AND IT'S A SUPER EXCITING FUTURE
FOR AMERICA.
>> JOINING US NOW IS THE FOUNDER
OF SQUARE ROOTS, KIMBAL MUSK.
KIMBAL, WELCOME.
>> THANK YOU.
>> I LIKE THE NAME.
ALL RIGHT, SO WALK ME THROUGH IT
SLOWLY.
I LIVE IN NEW YORK CITY SO THIS
SEEMS LIKE I MIGHT BE A TARGET
AUDIENCE FOR THIS.
>> THAT'S RIGHT.
>> EXPLAIN WHY THIS IS NEEDED.
>> WELL, YOU KNOW, WHEN I FIRST
STARTED -- I HAVE A RESTAURANT
IN COLORADO CALLED THE KITCHEN.
WE STARTED IT ABOUT 15 YEARS
AGO.
WE STRUGGLED TO FIND FOOD THAT
TASTED GOOD.
THE INDUSTRIAL FOOD SYSTEM IS
LITERALLY DESIGNED FOR FOOD TO
SHIP THOUSANDS OF MILES.
IT'S NOT DESIGNED TO TASTE GOOD.
USUALLY HIGH CALORIE, LOW
NUTRITION FOOD.
IT'S A LOT -- CAUSES A LOT OF
PROBLEMS WE HAVE IN FOOD TODAY.
AND IF YOU CAN GROW THE FOOD
REALLY CLOSE TO HOME, IF YOU CAN
GROW IT CLOSE TO THE RESTAURANT,
THE FOOD JUST TASTES SO MUCH
BETTER.
SO THAT WAS SORT OF MY INITIAL
THINKING WAS WE JUST NEED TO GET
FOOD CLOSER TO OUR COMMUNITY.
>> LIKE AN URBAN GARDEN.
>> ANYONE WHO'S GROWN IN THEIR
OWN BACKYARD KNOWS HOW MUCH
BETTER IT TASTES.
YOU HARVEST RIGHT THEN, YOU EAT
IT RIGHT THEN, IT TRULY TASTES
SO MUCH BETTER.
WHEN I CAME ACROSS THIS
TECHNOLOGY, IT WAS ABOUT THREE
OR FOUR YEARS AGO, THE ABILITY
TO GROW FOOD INDOORS THAT TRULY
TASTES BETTER.
OBVIOUSLY INDOOR FARMING HAS
BEEN AROUND FOR A LONG TIME BUT
NOT THIS NEW TECHNOLOGY.
IT JUST TASTES SO MUCH BETTER.
WE'LL GET TO TRY SOME OF IT IN A
BIT.
BUT IT IS ABSOLUTELY DELICIOUS,
SO MUCH BETTER THAN ANYTHING
SHIPPED IN FROM THOUSANDS OF
MILES AWAY.
WE CREATED THIS TECHNOLOGY THAT
ENABLES A YOUNG FARMER TO DO A
COMPLETELY CLOSED ENVIRONMENT SO
THEY CAN GROW ANY FOOD -- ANY
GREENS THEY WANT.
WE HAVE RADISHES AS WELL, BUT
FOR THE MOST PART IT'S GREENS.
THEY CAN DESIGN IT, LITERALLY
DESIGN IT THE WAY A CHEF MIGHT
LIKE IT OR WHAT THEY THINK THEIR
CUSTOMER MIGHT LIKE.
WE HAVE ONE FARMER WHO TOOK, AND
THIS IS SO COOL, HE TOOK HIS
CONTAINER AND HE IS ABLE TO
CONTROL THE WEATHER.
SO HE CAN DECIDE WHAT TIME THE
SUN RISES, WHAT TIME THE SUN
SETS, EVERYTHING.
AND IN ITALY IN 2009 THERE WAS
THIS VINTAGE OF BASIL, THE BASIL
THAT WE NORMALLY EAT BUT THAT
PARTICULAR YEAR IS QUITE A
FAMOUS YEAR FOR BASIL IN ITALY.
HE WENT INTO THE WEATHER RECORDS
AND RECREATED THE SUMMER OF
ITALY 2009 INSIDE OF HIS
CONTAINER.
WHAT TIME THE SUN CAME UP, WHAT
TIME THE SUN SET, WHAT DAYS DID
IT RAIN, HOW MUCH OXYGEN WAS IN
THE AIR, WHAT WAS THE
TEMPERATURE, WHAT WAS THE
HUMIDITY, EVERYTHING.
AND NOW SELLS THE MOST PREMIUM
BASIL IN THE WHOLE CITY OF NEW
YORK BECAUSE IT JUST TASTES SO
MUCH BETTER.
>> NOW, IS IT -- YOU DON'T HAVE
TO WORRY ABOUT PESTICIDES OR
ANYTHING LIKE THAT?
>> NO PESTICIDES.
THERE'S ABSOLUTELY NO ARTIFICIAL
INGREDIENTS, ANYTHING IN THERE
THAT WOULD MAKE YOU BE
CONCERNED.
IT IS THE CLEANEST FOOD YOU CAN
POSSIBLY EAT.
>> IS IT TECHIE?
YOU KNOW, AM I EATING COMPUTER
GENERATED LEAVES?
>> HONESTLY, I THINK IT PROVES
THE POINT YOU'VE JUST GOT TO TRY
IT.
>> WHAT DO WE HAVE HERE?
>> THIS IS MUSTARD GREENS, THIS
IS LEMON BASIL AND THESE ARE
RADISHES.
>> I WANT TO TRY THE SOREL.
>> THAT WAS HARVESTED FOUR OR
FIVE HOURS AGO.
>> REALLY?
HMM.
OH, IT'S SWEET.
>> AND IT'S GOT A NICE TANG TO
IT.
>> I DON'T KNOW WHAT NORMAL
SOREL IS BECAUSE I'M NOT A FOOD
PERSON BUT I LIKE IT A LOT.
>> IT'S GREAT.
AND WHAT'S GREAT IS A YOUNG
FARMER CAN GROW ENOUGH THAT IT
MAKES SENSE FOR THE LOCAL
COMMUNITY, WHETHER PEOPLE WANT
TO BUY IT DIRECTLY.
ANY OFFICE MANAGERS OUT THERE IN
NEW YORK CITY CAN HAVE US COME
DO A FARMERS MARKET IN YOUR
OFFICE.
>> I KNOW YOU DEDICATED YOUR
LIFE TO FOOD.
YOU HAD A VERY BAD SKIING
ACCIDENT.
YOU WERE DOING TUBING.
BUT YOU BROKE YOUR NECK.
>> I DID.
>> AND YOU RESOLVED THEN AND
THERE THAT YOU WERE GOING TO --
YOU WERE A PROFESSIONALLY
TRAINED CHEF.
>> I WAS A PROFESSIONALLY
TRAINED CHEF.
I WAS BUILDING RESTAURANTS,
WORKING WITH SCHOOL GARDENS, BUT
NOT AT ANY SCALE.
WHEN I HAD THAT SERIOUS
ACCIDENT, I WENT DOWN A SKI
HILL, THE TUBE FLIPPED, I LANDED
ON MY HEAD GOING 35 MILES AN
HOUR, BROKE MY NECK AT C6 AND
C7, RUPTURED THE SPINE,
PARALYZED FOR THREE DAYS.
IT'S HARD TO DESCRIBE PARALYSIS.
IT'S LIKE AN INDESCRIBABLE
NONFEELING.
IT WAS SUCH AN EXTRAORDINARY
AMOUNT OF SHOCK IN MY SYSTEM
THAT THE DOCTORS FUNNY ENOUGH
SAID WE CAN FIX THIS, DON'T
WORRY, BUT IT'S HARD TO PROCESS
WHEN YOU'RE PARALYZED.
AND I WENT INTO SURGERY TUESDAY
EVENING.
I JUST TOLD MYSELF IF THEY DO
FIX ME, I'M GOING TO APPLY ALL
OF MY BACKGROUND AND SKILLS TO
MAKING A BETTER FUTURE FOR FOOD.
BRINGING REAL FOOD TO AMERICA,
BRINGING REAL FOOD TO EVERYONE.
AND DO IT AT SCALE AND FIGURE
OUT WAYS TO DO THAT.
WOKE UP THE NEXT MORNING AND IT
WAS AN ANTICLIMACTIC MORNING
BECAUSE THEY SAID I COULD WALK
EXCEPT I WOULD HAVE TO BE
HORIZONTAL TWO MORE MONTHS.
BUT THANKFULLY I COULD WALK.
BUT I WORKED ON NEXT DOOR, WHICH
IS A MORE AFFORDABLE VERSION OF
THE KITCHEN.
WE WERE IN INDIANAPOLIS WHERE
SOME OF YOUR FANS LAST NIGHT
WERE SO EXCITED THAT WE'RE ON
THE SHOW, AND IN MEMPHIS AND
DENVER.
THE IDEA WAS TO CREATE A MORE
AFFORDABLE VERSION OF THE
KITCHEN AND A MORE AFFORDABLE
REAL FOOD RESTAURANT.
AND THEN THE LEARNING GARDEN,
BIG GREEN, WHICH HOPEFULLY WE'LL
GET A LOT OF YOUR FANS TO
SUPPORT THROUGH THE MODEL 3
GIVEAWAY, IS A NEW WAY OF DOING
SCHOOL GARDEN.
THESE ARE BEAUTIFUL OUTDOOR
ENVIRONMENTS, TEACH KIDS SCIENCE
THROUGH THE GROWING OF FOOD.
>> TRYING TO GET HEALTHY FOOD TO
KIDS IN NEIGHBORHOODS THAT
AREN'T PRIVILEGED.
I LOVE THE GIVEAWAY.
>> THANK YOU.
>> OF THE -- IT'S THE SIXTH
TESLA.
>> SIXTH TESLA EVER -- SIXTH
MAUG
MODEL 3 EVER MADE.
>> WE'LL TALK ABOUT IT ON THE
OTHER SIDE.
WE'LL TELL YOU HOW IT CAN BE
YOURS.
ALSO HOW TO GET
>>> AND WE'RE BACK NOW
DISCUSSING THE FUTURE WITH
KIMBAL MUSK, THE FOUNDER OF
SQUARE ROOTS.
SO YOU'RE AUCTIONING OFF WHAT
EXACTLY?
THE SIXTH TESLA EVER INVENTED?
>> THE SIXTH MODEL 3 EVER MADE.
IT'S SO SPECIAL TO HAVE ONE OF
THE FIRST CARS OFF THE LINE,
THEY'RE MOSTLY HAND MADE BECAUSE
WE HAVE OUR TOP ENGINEERS AND
OUR TOP ARTISTS WORKING ON THE
CARS.
ONLY VERY, VERY CLOSE FRIENDS OF
THE COMPANY GET ACCESS TO THE
EARLY CARS.
AND I HAVE IT.
AND WHEN I GOT THE MODEL 3, I
JUST THOUGHT HOW MUCH MORE
SPECIAL IT WOULD BE FOR SOMEONE
WHO'S A BIG GREEN SUPPORTER,
WHO'S HELPING US CONNECT KIDS TO
FOOD TO HAVE IT.
AND I FOUND A COMPANY THAT COULD
HELP US PROMOTE IT FOR AS LITTLE
AS $10, SOMEONE CAN ENTER TO WIN
MY MODEL 3.
AND I THINK IT'S THE MOST
EXCITING THING IN THE WORLD.
>> THAT'S VERY COOL.
YOU HELP A GOOD CAUSE AND DRIVE
AWAY WITH A VERY COOL CAR.
>> I'M GOING TO BE SO EXCITED TO
FIND OUT WHO GETS IT.
>> WE'LL GIVE ALL THE DETAILS AT
TODAY.COM/MEGYNTODAY.
I'VE GOT KIMBAL MUSK HERE SO
I'VE GOT TO ASK YOU, WHEN ARE WE
GOING TO MARS?
ARE WE GOING TO COLONIZE IT?
AND IS IT TRUE THAT ACTUAL REAL
PRIVATE CITIZENS ARE PROBABLY
GOING TO GET A TRIP AROUND THE
MOON THANKS TO THE MUSK FAMILY
THIS YEAR?
>> YES, YES, YES.
>> WOW.
>> YEAH, SO MARS, I THINK, IS
DEFINITELY WITHIN OUR LIFETIME
TO COLONIZE IT FOR SURE.
I THINK WE'LL PROBABLY GET TO
MARS IN THE NEXT TEN YEARS,
WHICH IS PRETTY AMAZING.
AND SPACEX'S GOAL IS DOING IT AT
A COST THAT IS MANAGEABLE, SO
THE GOVERNMENT, WHICH IS OUR
MAJOR CUSTOMER, CAN SAVE A LOT
OF MONEY DOING THAT.
AND THE TRIP AROUND THE MOON, I
MEAN THAT'S ALL COOL AND THAT'S
SPACE TOURISM, WHICH WE LIKE AND
WE LIKE PEOPLE WHO ARE WILLING
TO SUPPORT SPACE TRAVEL.
BUT REALLY MARS IS THE MISSION
AND WE'RE REALLY EXCITED ABOUT
THAT.
>> AND WE KNOW WHAT THE
ASTRONAUTS ARE GOING TO DO
ONBOARD.
>> THIS TECHNOLOGY IS PERFECT
FOR MARS.
SO THERE'S NOTHING DIFFERENT IN
MARS THAN THIS.
AND IT'S THE ABILITY TO GET
DELICIOUS REAL FOOD TO EVERYONE,
EVEN IF YOU'RE ON MARS.
>> NOW, MORE IMPORTANTLY FOR US
LOCALS, THE HYPERLOOP.
ELON SENT OUT SOME MESSAGE ABOUT
THIS HYPERLOOP, THIS HIGH-SPEED
TRAIN THING THAT CAN GET US FROM
NEW YORK TO D.C. IN 30 MINUTES,
30 MINUTES.
IS THAT GOING TO HAPPEN WITHIN
MY LIFETIME?
>> YES, THAT WILL HAPPEN IN YOUR
LIFETIME.
>> YOU FEEL GOOD ABOUT IT?
>> RIGHT.
I'M AMAZED AT HOW MUCH TRAFFIC
IS SO PRIMAL.
>> ARE YOU WILLING TO MAKE ANY
PREDICTION LIKE HOW SOON?
WILL I HAVE GRAY HAIR -- WELL, I
WON'T.
>> THAT ONE IS AN INTERESTING
ONE BECAUSE MY BROTHER OPEN
SOURCED IT.
SO GOVERNMENTS AS WELL AS YOUNG
STARTUPS AT UNIVERSITIES ARE ALL
WORKING ON IT.
MAY THE BEST MAN OR WOMAN WIN.
IT'S REALLY COOL.
>> SPEAKING OF BEST WOMAN, I
WANT TO MENTION YOUR MOTHER, MAE
MUSK, IS HERE.
THIS WOMAN IS UNBELIEVABLE.
SHE'S 69 YEARS OLD.
SHE'S A FAMOUS SOUTH AFRICAN
MODEL AND DIETITIAN AND SHE IS
WORKING THE RUNWAYS, I MEAN LIKE
ANY SUPERMODEL OUT THERE STILL
AT YOUR AGE, WHICH WE LOVE THAT
YOU ARE AGE DEFYING ALL
STANDARDS.
THANK YOU FOR BEING SUCH A GREAT
EXAMPLE AND A GREAT MOTHER AND
GIVING US THESE WONDERFUL
CHILDREN.
ALL THE BEST TO YOU AND YOUR
FAMILY.
THANK YOU SO MUCH FOR BEING
HERE.
>> THANK YOU SO MUCH.
>> INCREDIBLE, RIGHT?
AND DON'T FORGET
TODAY.COM/MEGYNTODAY IF YOU WANT
MORE INFORMATION ON THAT TESLA.