- Planning is everything,
and how to plan your YouTube videos is no different.
If you're looking for a tried-and-true way
of structuring your videos,
then I'm gonna walk you through the steps
of the perfect script template
for YouTube videos and beyond.
And we'll do that right now.
(electronic sounds)
Hey, what's up y'all, this is Brian White
and welcome back to VideoZeus
where we help you spend less time making more videos.
And hey, if it's your first time here
and you want to learn more
about making better online videos,
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We all know there is no such thing as perfection
or the perfect anything, really.
However, in this video you can learn a few tricks
of the trade and produce consistent, high-converting videos
that approach perfection.
You'll want to plan and create content real people
are actively searching for in your niche industry,
and the good news is that it's quite easy.
The best method on how to plan your videos
is to break down your video into four parts:
the hook, the intro, the body and the call to action.
First up is the hook, also referred to as the tease.
But do you know what a tease is?
I guess it's easy enough to guess,
it's what you say at the beginning of the video
that makes the viewer lean in to hear or see more.
How do you know what to include in your hook?
Just ask yourself a few important questions, starting with
"What is this video all about?"
and "What do you want viewers to take away?".
You cannot make the tease long.
It has to be totally intriguing
and become the reason that viewers stay
and watch the rest of your video.
Next up is the intro.
Once you have their attention, just say who you are.
As an example, the hook could be
are you tired of those dark circles?
I'm Brian from Skin Creams From Heaven
and I have just what you need
to remove those dark circles for good.
Now naturally, it won't be so uninteresting or weak,
but you get the point.
You also need to add anything that's interesting.
This can announce your branding element,
such as a course you offer,
a request to subscribe or like your video,
or something juicy to help reinforce your hook.
Again, if you are in the skin-care vendor,
you can say that your product has
the power of diamonds and eliminates circles in 20 minutes
or your money back.
You can then add a call to action such as
stay here to find out how to get my amazing miracle cream.
The body.
This is where you share the compelling information
you promised in the hook.
Again, we'll stick with that skin cream example.
The body would go on to elaborate on what is known
or the features and benefits, but most importantly
it has to be delivered in a non-salesy way.
As an example,
yes, I said diamonds are responsible for eliminating
your unwanted eye circles, and that is because they can...
And then you go on, you give them a one minute explanation
of the miraculous product benefits
and how they can work fast.
The call to action.
Here is the moment you get your viewers
to do exactly what you want them to do.
The point is to tell them in the video
that they need to take an action.
It's common for a video to have
multiple call-to-action cues,
once near the beginning, near the intro,
during the middle of the video
and certainly always at the end of the video.
Depending on your goals, your call to action can ask viewers
to visit your website, subscribe to your channel,
or download a free guide.
Ultimately, a call to action will get a viewer
to convert into a customer.
The examples used here are fictional,
but explain how simple and easy it is
to build an effective plan
and script template for your videos.
It gets viewers' attention right away,
makes them eager to learn more,
and then gets them to take action.
It can be a model used for any product, service or mission,
and has to be how you plan all your videos going forward.
It's a nice process for any YouTuber
or online video creator.
And hey, if you haven't already downloaded my
Before You Shoot guide,
please follow the link in the show notes below.
The guide will prove as a useful resource
for each and every one of your video creations.
If you've enjoyed this video,
go ahead and smash a like,
and if you want to watch more videos just like this one,
go ahead and hit that subscribe button
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Once again, thanks for watching VideoZeus,
where we help you spend less time making more videos.
(electronic sounds)