you might be thinking that a weird the concept for graphic design video is
dopamine but trust me it's very enlightening and is also useful to you
as a graphic designer and if you don't already know what
dopamine is and don't worry because you soon will but you're also going to
understand what kind of role it plays in graphic design how to utilize if your
designs to captivate and persuade the viewers in the right ways so firstly
what is dopamine I'm gonna very very briefly going to explain exactly what it
is dopamine is both a hormone and a neurotransmitter that your brain creates
when you're stimulated by certain external forces so for example if you
eat some chocolate cake your brain is gonna create a small amount of dopamine
unless you make you feel like kind of happy or a kind of sense of reward it's
why people who are addicted to certain substances are so addicted to their
substances that aside why is dopamine important in graphic design and
specifically marketing and brand design
now the first part of today's video is social media when concerning dopamine
the dopamine release or craving can come from scrolling through social media
quite simply and in fact social media is purposely designed visually so you can
actually create a dopamine release leaving you wanting more and more and
more all you have to do is notice the red or the orange like graphics when you
post something and followers like your content notice how they stand out from
everything else on the screen this symbol is going to remain in your mind
and when you see it appear again M again you can have a shot of dopamine straight
to the brain now you are annuals developers who are professionals and
also successful in their fields they do know about lists and they utilize in
their designs when it comes to branding maybe yourself brand or for a client's
brand in a project remember that things that trigger a dopamine rush tend to
stick in our brains fairly easily this is because our brains are designed to
seek that reward yet again via the dopamine release so we're going to
remember that source and the characteristics and the clues of that
reward experience this means that a dose of dopamine increases the likelihood
that someone's going to remember your brand and then they're going to be
motivated to invest a more time energy and money into that brand Nike added a
scalar Apple all of these major brands have probably got entire sectors within
the business dedicated to working on how to trigger dopamine within the design
campaign it's most likely the marketing agency
set of things within those companies as you can see in this Nike advertising
campaign notice how the luggage stands out as
it's red compared to the grayscale design now this will for sure activate a
dopamine response through memory of the brand also the athletic and physical
aesthetics of the people involved might relate to dopamine to certain people so
moving on to marketing we see a similar trend now in content marketing designers
use information to connect with the audience according to researchers at UC
Berkeley's Haas School of Business Information acts on the brains at
dopamine's producing rewards system in the same way as money or food so in
other words your marketing content which is a form of information can be
leveraged to tap into your customers reward pathways this means you should
always be aware of what you're going to trigger at a dopamine response to your
viewer now it might be a call-to-action button it might be a certain
illustration or it could even be a buzz word but you should look into including
these into your marketing strategies for your graphic designs
so essentially you need to think about your design layouts and how to implement
cult actions and other design elements that that will create a dopamine
response in your viewers this is most important in website and UI design but
it also applies to graphic design in terms of posters flyers and even Lego
designing too you need to make the viewer feel comfortable and a happy you
know viewing your designs which means applying all graphic design principles
such as alignments typography color theory and so forth but the dopamine
response comes from something visually speaking that appeals to the viewer and
makes them want to come back for more as well as also sticking in their minds so
that's all about dopamine and how it can be leveraged by design companies and
agencies to trigger a certain feeling within the viewer if you want to keep
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only future today peace