Hey SEMrushers it's Chiara here again. So, in this video I will be sharing with
you some proven and foolproof ways you (yes, everybody but
especially you) can drive more traffic to your website
And if you like what you see as usual please subscribe, hit the like
button, and activate the notification bell, and most of all
stay ahead of the SEO pack! Let's dive right into the ways you can
drive more traffic to your website and the first tip I'm gonna give is:
you need to know who else is in the market. I know it can sound
a little hard especially if you are maybe just entering the market now
but I'm gonna show you how to do it with semrush and it's so easy
a kid could do it! So first off we're gonna open up
Market Explorer to get a handle on which competitors are crushing it while
bringing traffic to their website. This tool is a super powerful
visualization tool that will show you the competitive
landscape based on estimated traffic volume
and traffic growth. You should pay closest attention to competitors who
show up as "game changers" and "leaders" in the top two quadrants
these in fact are the players in your market who are growing traffic
at the fastest pace. Now that we're understanding more or less what's
happening in our market, wouldn't it be cool to understand how these people are
driving traffic? And that's exactly what the second tip
is about: understanding where they're getting the traffic from
To do this we can open Traffic Analytics, with this
you can quickly figure out how your competitors are setting their
traffic acquisition priorities: be it direct, referral, search, social,
or paid traffic. By comparing where competitors stand against your site in
terms of traffic sources you can quickly spot your marketing
strategy's weakest and strongest areas and then fine-tune it accordingly
So always remember to check each and every single traffic source
because this is going to give you so much
insight into your competitors strategy which will give you
so much helpful information so that you can check
your own strategy and then fine-tune it, just interpret the data as best as you
can and check everything. Now let's move on
with the third tip which is: drive visitors from direct
traffic. Now I know it might happen sometimes that you get discouraged because
you see that your competitors are getting
a huge share of traffic via direct, this does not mean that you're not good, not
at all, this just means and it's a huge
indicator that your competitors are spending
big money into customer loyalty campaigns
and brand awareness campaigns, so what can you do
is to try and understand what can you tweak around so that you increase your
direct visitors. Here's a couple tips: the first one is to
make easy and memorable urls. Now of course if you have a super
cool creative brand name this is gonna encourage people to type
it in directly and get to your website but if it's super long that's gonna
super discourage them: no one's gonna do it so what you should
do is to try, of course to have a creative and cool name, but
keep it as short as possible. This is actually a small thing that can
make a really huge difference, just look at semrush.com/marketplace
it's super easy to type in and very easy
to remember and voila you're already on our Content Marketplace page
Something else you should do is investing in brand awareness,
in fact if people don't know your brand you can
have the best url in the world but no one's going to google it, no one is going
to look for it, so what you should do is to try and make
your brand as known as possible, be it offline or
online strategies: you can go from billboards and business
cards to youtube display ads, all these things can help to boost brand
recognition and bring in more direct traffic
Finally there's nothing better than a return visitor so
you should always try and do whatever you possibly can to make people
come back to your website once they have visited
it be it the ux of the website, be it campaigns
that you have with influencers, or special contests, whatever you can do
to bring people back or, better, try and make them want to come
back for more and more of what you're offering. Now let's move
on to the next tip which is bringing visitors to your website
through referral traffic, it is really helpful to understand
in this case which sites are already referring to your competitors' websites
Why? Well, because maybe they should be referring to you?
Maybe they should be linking to you? What can you do to
improve relationships with brands and other websites inside of your niche?
This is going to be extremely helpful in building the authority of your website
not just to the eyes of all the people that already work in your niche and in
your market but especially to the customers because
if they see that a lot of important and high authority websites
linked to you they will definitely be more inclined to
follow you, to look for your services, to buy your
products and so on. In this case basics of old school SEO
definitely can work wonders when looking for authority links
Good old-fashioned white hat link building
So let's see how we can do that: the first thing is to get active on Quora
For many search queries Quora pages appear on the first page of the search
results you can do a bit of research to see how
you can get on those quora results for example by
using SEMrush's Domain Overview. In fact, you'll be able to see which
pages rank first and for which keywords, so as you've seen
it's pretty easy to see which relevant Quora pages are already ranking high
enough so what's left for you to do is to pitch
in in the Quora community with your answer
and include a link to a relevant piece of content from your site
That's it backlink created! Another thing you should do is to try
and be a part of conversations in forums and social media
reddit, facebook groups, and other platforms that draw
large online crowds are great resources of potential traffic
you should just invest in a little bit of community mingling
and then share links to high value pieces of content
or pages on your website. But here's the key to this one:
don't be spammy! Like don't like never like really never ever ever
ever ever. Why? Because people don't like to be sold
in these communities, they just want to go there
to get an information, to get value and that's
exactly what you should do: answer to a question
give value, provide people with what they're looking for and they will come
back to your website, but if they see that you're trying to
oversell yourself they will just think: "oh here's another one"
and never come back to you so don't be spammy, just provide
people with value and that's gonna work most of all in the
long run. And finally even though we kind of said it
in the previous point, create original and authentic content
we're spammed all day like literally all day with
inauthentic and spam content that we're not really interested in
but I'm definitely gonna tell you that you can ask whoever you want
the thing that works the most for all the people that have a lot of success
is always creating super original and authentic content
that's what always pays off in the long run
The next tip is: increasing visitors through search traffic
...Or maybe not? You're not going to see this specific piece of advice in this
video and it's not because I don't want
to give it to you, which is not the case I definitely want to but I realized well
I was shooting this video
that it's just too much information and this video would have
become like two hours long so I'm making another
video only on that but in case you need some
SEO information, SEO content and stuff like that, I'm gonna leave you
the SEO checklist that we published a month ago which is
super super useful go and check that out! We're getting close to the end of the
list and next off is: increasing visitors via
social media traffic. Remember how a few minutes ago I was
telling you how to use Market Explorer and Traffic Analytics to see
where your competitors are getting traffic from?
Well, you can go even deeper than that and not just see
that they're driving traffic from social media but from which
exact social media and how much traffic, let's see how to do that too. Many social
media managers get bogged in follower counts and likes while it's
way more important to understand if people actually visited your website
from social media and if they did actually in the end buy anything
now let's look at this example of expedia.com
and agoda in the Traffic Analytics tool: agoda generally wins over expedia when
attracting traffic from social networks despite having WAY fewer followers
across all social media accounts.
Something that also works wonders with this is to create special
contests for the followers of your account but
having the registering form to said contests on your website so that they go
from the social media exactly where you want them to go which
is your website of course. Something else you should do is create
teasers for your content be it audio, text, video, it doesn't really
matter, people just love to be teased. Create something small to post on your
social media and then direct the audience to your website to read the
full content. And last but not least I cannot stress
this enough: compelling CTAs!
I mean "click here"? It just doesn't make it anymore
"click here" is so passed it's just
I can't even express it with words!
Something like "get 20% off right now!" is better
And actually, challenge for you watching me right now
go in the comments below and text me your most compelling CTA
something that has maybe worked wonders for your
agency. Write it here because I'm curious and I'm
looking for inspiration. Compelling CTAs in the comments, thanks!
And last tip for the day: getting smart
about paid traffic. Now let's be honest with each other
budgets are a pain, like a huge pain, and most of the times
you're not even choosing a strategy it's just what you can do with the budget
that you have, but I'm gonna outline here a couple of
approaches that I think are gonna help you
make whatever you can of the budget that you have
and still target the people that you want to target
Frst off remarket competitors audiences on relevant platforms
you should already know who your key competitors are so
you can assume you have audiences overlap with each other
the Audience Insights report can really help you identify which
competitors you share the least similar audiences with
and once you have identified this audience you can use it to
expand your reach by retargeting them on sites that they visit frequently
and then you should locate Google Display Network publishers that have the
highest audience match. Audience overlaps are
also helpful when analyzing which publishers to
choose when making GDN placement, if you know that your competitor gets
a lot of referral traffic from a particular website
don't immediately divert GDN ad budgets to the platform.
First, check whether this publisher actually
shares a significant portion of your audience
then make that choice. And if you're feeling overwhelmed or scared because
this looks like it's too much well don't
worry you don't have to do it all today just take it in bite-sized pieces: wander
around in Market Explorer and Traffic Analytics
look at your market, check your competitors and their strategies,
and then take it in day by day, no rush. And also drop me a line in the comments
because I'm super curious about what strategies do you use to
drive traffic to your website. So let's wrap it up as usual no need to
say it, but I'll say it anyway: hit the like button,
the notification bell, and subscribe to the channel if you want
to see more of this! Thanks a lot for listening to me today
I'll see you in the next one!